Marketing Effectiveness Measurement Made Easy

Our unified marketing measurements platform empowers modern marketers to make better decisions using Multi-Touch Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI.

Trusted by leading Brands & Agencies worldwide

Be the marketer who can answer these questions confidently 👇

Be the marketer who can answer these questions confidently 👇
See how we solve themrightArrow

đź‘‹ Say hello to your new measurement stack

Lifesight’s combines the best of each marketing measurement methodology to triangulate your marketing effectiveness and provide a holistic view in a privacy-first era.

Marketing Mix Modeling

MMM helps you identify marketing channels that drive incremental impact, optimize your media budgets, and accurately forecast outcomes.

Multi-Touch Attribution (i)

Move beyond traditional last click attribution methods and optimize your campaigns at granular level with our incrementality-powered MTA tool.

Incrementality Testing

Measure your true marketing effectiveness with a complete incrementality testing suite that helps calibrate and validate your models.


One platform to help you hit your marketing goals

Move from data to decisions quickly with AI-powered actionable insights.

Understand the true marketing effectiveness across all channels

Measure your marketing effectiveness using a proven triangulation framework.


Get an unbiased and holistic view into marketing performance


Measure both online and offline marketing and business KPIs


Reveal incremental channels to scale your spend and drive growth predictably

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Plan, forecast & achieve your goals with confidence

Predict how each marketing mix scenario impacts your budget, ROAS, and revenue.


Set your goal & get predictions inform your decisions


Pick your winner with easy scenario comparison


Generate an actionable budget worksheet in minutes


Optimize your campaigns at a granular level with incrementality intelligence

Power better campaign optimization using incrementality adjusted reports.


Make optimization decisions based on causal insights


Adjust attribution reports with an incrementality multiplier.


Get scale, reduce, hold or cut recommendations at a granular level

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Track your goal progress & get optimization recommendations

Get decision-makers on the same page with transparent marketing performance tracking


Analyze how marketing is driving business KPIs.


Track your strategy performance with active goal tracking.


Easily take course correction actions with weekly recommendations.

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Bring in data from all your marketing channels

Get started in minutes with seamless integrations to bring all your marketing and sales data to a single place.

Bring in data from all your marketing channels

Unified measurement drives significant growth in revenue



Avg. Lift in Incremental Revenue


Reduction in Incremental CPA

A dipping sauce brand wanted to acquire new customers without spending more. Lifesight’s UMM workflow enabled quick incrementality intelligence to be established with MMM and incrementality tests. Simply by re-allocating their existing budget, the brand saw a massive increase in incremental revenue.

Frequently asked questions

Future-proof your marketing measurement in 6 weeks