The Future of Marketing Begins With Identity
Optimize marketing spend & improve customer experiences with people-based data strategies
A Marketer’s Guide To Customer Intelligence
To keep up with today’s evolving market, leverage customer intelligence for a cohesive customer data strategy.
Holistic customer intelligence made easy
Leverage our dynamic identity graph to create a winning customer data strategy and build a competitive edge in today’s ever changing environments.
Identity Resolution
Onboard and resolve your customer’s digital identities to gain the ultimate competitive advantage.
Data Enrichment
Gain holistic customer insights with new attributes that you can leverage for your data strategy.
Audience Activation
Deliver your enriched customer data to any platform to execute acquisition, retention and decision making.
Insights & Measurements
Make better decisions with deeper insights and understand your customer journey like never before
Consumer behaviour is constantly changing,
you need a data strategy
The one constant is change, and data can help all brands and enterprises thrive in the new data economy.
We pride ourselves with being focused on delivering
Transparency
We reveal our methodologies to our customers so they know exactlyhow we do it
Accuracy
Our data engine is continuously scoring our data accuracy so you have options
Privacy
We protect users’ privacy and adhere to global privacy regulations
Who benefits from customer intelligence?
Value for the whole organization driven by customer experience goals
Marketing
- Run targeted advertising campaigns across social and programmatic
- Gain audience insights so you can craft better campaign strategies
- Measure omni-channel campaign performance
Product
- Deliver personalized experiences to customers
- Identity anonymous customers to Improve engagement and conversions
- Understand O2O customer journeys to trigger next best action
Data
- Build holistic customer profiles that helps the organization
- Develop AI/ML predictive models using enriched customer profiles
- Unify customer data across the organization with identity resolution
BI & Analytics
- Calculate marketing ROI and optimize media spend allocation
- Analyze customer behaviours to strategize expansion or optimization plans
- Understand the impact of organization wide activities on revenues
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Consumer Profiles
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Identity Dimensions
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Profile Attributes
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Monthly Data Events
