Real World
Intelligence for

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Leverage real-world consumer data to drive better business outcomes

Fill in the data gaps and decode multi-moment O2O customer journeys.

Platform

Target and measure real-world consumers like never before with a robust self-serve tool

Target quality mobile audiences
Measure in-store footfall attribution
Gain deep consumer intelligence

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Real World API

Enrich, augment, and build deep consumer insights with rich visitation and consumer profile datasets

Enrich your customer profiles
Understand consumer journeys
Empower business intelligence

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We Collect, Clean, Analyze, Enrich and Distribute
Real World Data At Scale

PLACES OF INTEREST

14+

Million

DATA POINTS PROCESSED

3.6

Billion Per Day

CONSUMER PROFILES

425+

Million

ENRICHED OFFLINE BRANDS

2500+

Brands

Why Lifesight?

Understand Real-world consumers
Like Never Before

Gain an in-depth understanding of physical world consumer behaviour such as their shopping behaviour, travel patterns, brand affinity and more

Target Consumers Based on Real World Behaviour

Leverage real world interests and intent audience data to reach and engage new and existing customers in the physical world

Measure The Impact of Advertising on
In-store Visits

Start measuring beyond the click and truly understand how advertising impacts your customers and competitors customers

The Lifesight Advantage

Accuracy

We use highly accurate sensor-based location data and cleaned places database with AI-powered location resolution techniques

Scale

Extensive SDK-based only mobile data coverage with a reach of over 400 million consumers and over 14 million places mapped across 16 countries in Asia

Density

We profile consumers with Geographic, Demographic, Behavioral, Appographic, and Technographic data to get a holistic 360-degree view

Privacy

We collect, enrich, and distribute anonymized data in a privacy compliant manner with transparency, clear consent, data usage terms, and opt-out options

“From understanding offline consumer behaviour to measuring driven footfalls, Lifesight fits in the whole gamut and fills the long pending void in this space. We have been working tirelessly with their team to activate retail stores and measuring them across our digital efforts to make better informed decisions”