Real World
Intelligence for

Leverage real-world consumer data to drive better business outcomes

Fill in the data gaps and decode multi-moment O2O customer journeys.

Platform

Target and measure real-world consumers like never before with a robust self-serve tool

  • Target quality mobile audiences
  • Measure in-store footfall attribution
  • Gain deep consumer intelligence

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Real World API

Enrich, augment, and build deep consumer insights with rich visitation and consumer profile datasets

  • Enrich your customer profiles
  • Understand consumer journeys
  • Empower business intelligence

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We Collect, Clean, Analyze, Enrich and Distribute
Real World Data At Scale

PLACES OF INTEREST

14+

Million

DATA POINTS PROCESSED

3.6

Billion Per Day

CONSUMER PROFILES

425+

Million

ENRICHED OFFLINE BRANDS

2500+

Brands

Why Lifesight?

The Lifesight Advantage

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Accuracy

We use highly accurate sensor-based location data and cleaned places database with AI-powered location resolution techniques

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Scale

Extensive SDK-based only mobile data coverage with a reach of over 400 million consumers and over 14 million places mapped across 16 countries in Asia

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Density

We profile consumers with Geographic, Demographic, Behavioral, Appographic, and Technographic data to get a holistic 360-degree view

Privacy

We collect, enrich, and distribute anonymized data in a privacy compliant manner with transparency, clear consent, data usage terms, and opt-out options

“From understanding offline consumer behaviour to measuring driven footfalls, Lifesight fits in the whole gamut and fills the long pending void in this space. We have been working tirelessly with their team to activate retail stores and measuring them across our digital efforts to make better informed decisions”

Rammohan Pai, Director of Programmatic, PHD

Real World Case Studies

Cross-channel attribution_05

Automotive

Cross-channel attribution_04

Measuring cross-channel attribution for BMW

  • Cross-channel attribution_01235 EXPOSED VISITS
  • Cross-channel attribution_022.4VISIT INDEX
  • Cross-channel attribution_0312,340,330 IMPRESSIONS

View Case Study

Measuring Footfalls

QSR

Measuring footfalls_05

Measuring exposed footfalls to KFC outlets.

  • Measuring footfalls_0156,608 EXPOSED VISITS
  • Measuring footfalls_0210.2VISIT INDEX
  • Measuring footfalls_035,551,951 IMPRESSIONS

View Case Study

Analyzing Footfalls

Retail

Analyzing Footfalls_01

Analysing footfalls driven to Levi’s outlets.

  • Analyzing Footfalls_0210,340 EXPOSED VISITS
  • Analyzing Footfalls_034.8VISIT INDEX
  • Analyzing Footfalls_045,057,399 IMPRESSIONS

View Case Study

Dive Into Our News, Customer Stories, Articles & More

NEWS

GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook

ARTICLES

OOH Comes Of Age With Location Intelligence

E-BOOKS

Australian Automotive Insights Report