AGENTIC UNIFIED MARKETING MEASUREMENT
Lifesight combines causal MMM, incrementality testing and incrementality-adjusted attribution with AI agents that plan, optimize and act within your rules.
By submitting this form, you agree to our Privacy Policy
Why measurement needs to change
Spend that would have converted anyway keeps getting credit. The channels that create demand get cut. And the number in the budget meeting is one your team privately doesn’t trust.
Human
Your ambition, creative instinct and understanding of the business.
Agents
Investigations, scenarios and decision briefs, prepared in your context.
Together
More room for strategy. Evidence to decide. Clear authority to act.
The same growth question.
A different way to get to work.
The work behind
your next decision
Before · A fragmented workflow
Your team connects the dots.
With Lifesight · Human + agents
The work arrives connected.
Speed to insight
Start by gathering the answer.
Export reports, reconcile definitions and wait for the next analysis handoff.
Start with the evidence.
Connected measurement and agent-led investigation bring relevant findings into one workspace.
Decision making
Build the options by hand.
Rework spreadsheets, request another scenario and translate the findings into a recommendation.
Spend your attention on the trade-offs.
Compare agent-prepared, modelled options against your goals, constraints and uncertainty.
Moving to action
Start another round of handoffs.
Rebrief the owners, rebuild the presentation and coordinate the next steps.
Review a prepared next move.
Work from an agent-drafted plan or brief. Set the owner and approval before supported actions proceed.
Illustrative workflows, not a timed benchmark. Benefits depend on data readiness, deployment scope and the workflows your team adopts.
Fewer handoffs between a good question and an informed decision.
Causal measurement system
Lifesight connects marketing mix modeling, incrementality testing and incrementality-adjusted attribution on one data foundation.
Each method strengthens the others, so planning and daily decisions draw on a clearer picture of marketing impact.
Start with your decision
01
Find the right budget mix
Compare channel mixes by marginal ROAS and approve each move with your team.
02
Prove marketing impact
Connect marketing investment to incremental business outcomes.
03
Improve profitability
Use incrementality and finance-approved assumptions to see which channels earn their budget.
04
Plan growth with confidence
Explore the outcomes a media plan could support before you commit the budget.
A new way to work
Ask a growth question. Explore the evidence. Leave with a plan, comparison or brief your team can use.
Proactive, ambient agents
Your growth agents stay close to your goals, data and plans. When something deserves attention, they bring you a cue with the context to decide what happens next.
Keep watch
Give agents a goal, relevant context and a review cadence. They bring changes and opportunities into view within the scope your team sets.
Surface what matters
See what changed, why it matters and the evidence worth exploring. Open a conversation with the context already there.
Move it forward
Compare an option, refine a plan or create a useful brief. Budget changes need your team’s sign-off. Nothing changes on your platforms until you approve the action, unless you’ve set rules that allow Lifesight to make those changes.
Services
Run the work with growth agents, collaborate with Lifesight experts, or combine both. Shape the engagement around your business and the decisions you need to improve.
Expertise that stays close to the work.
Build the foundation
Work together on data readiness, model design and an experiment roadmap tied to the questions that matter.
Put it to work
Turn findings into plans and repeatable workflows. Agree on the tasks, supported actions and decisions your team wants to review.
Keep improving
Bring experts into interpretation, planning and execution where you need them. Review results and refine the next move together.
Every engagement is scoped individually. We agree on responsibilities, deliverables and the level of ongoing support with you.
Connected to the way you work
Lifesight MCP brings your measurement context into supported AI assistants such as Claude and ChatGPT, so your team can keep the conversation moving.
Connect the systems behind your marketing and sales data.
Define the scope of the work, the evidence to review and the people responsible.
Lifesight combines causal MMM, incrementality testing and incrementality-adjusted attribution into one connected system. Growth agents then turn the results into recommendations your team can review and act on.
Attribution tools credit what happened. Lifesight measures what your marketing actually caused. Experiments calibrate the model, and the model calibrates attribution, so your quarterly plan and daily decisions tell the same story.
Only if you allow it. Budget changes need your team's sign-off, and nothing changes on your platforms until you approve the action, unless you've set rules that allow Lifesight to make those changes. Every action is logged and traced to evidence.
No. Your team can ask questions in plain language and get answers grounded in your own measurement. Lifesight experts are available for model design, experiments and interpretation when you want them.
Most teams connect their data in days, with no engineering work needed. Timelines depend on your data sources and the scope of your program.
Lifesight is SOC 2 Type II and ISO 27001 certified and GDPR compliant. Access is role-based, and every action is recorded in an audit trail. Visit our Trust Center for details.
Your next chapter
Bring your growth questions. See how causal measurement,
AI agents and Lifesight experts can help you move forward.
