The Future of Marketing Begins With Identity
Optimize marketing spend & improve customer experiences with people-based data strategies

Holistic customer intelligence made easy

Leverage our dynamic identity graph to create a winning customer data strategy and build a competitive edge in today’s ever changing environments.

Identity Resolution

Onboard and resolve your customer’s digital identities to gain the ultimate competitive advantage.

Data Enrichment

Gain holistic customer insights with new attributes that you can leverage for your data strategy.

Audience Activation

Deliver your enriched customer data to any platform to execute acquisition, retention and decision making.

Insights & Measurements

Make better decisions with deeper insights and understand your customer journey like never before

Consumer behaviour is constantly changing,
you need a data strategy

The one constant is change, and data can help all brands and enterprises thrive in the new data economy.
We pride ourselves with being focused on delivering

Transparency

We reveal our methodologies to our customers so they know exactly
how we do it

Accuracy

Our data engine is continuously scoring our data accuracy so you have options

Privacy

We protect users’ privacy and adhere to global privacy regulations​

Who benefits from customer intelligence?

Value for the whole organization driven by customer experience goals

Marketing

  • Run targeted advertising campaigns across social and programmatic

  • Gain audience insights so you can craft better campaign strategies

  • Measure omni-channel campaign performance

Product

  • Deliver personalized experiences to customers 

  • Identity anonymous customers to Improve engagement and conversions

  • Understand O2O customer journeys to trigger next best action

Data

  • Build holistic customer profiles that helps the organization

  • Develop AI/ML predictive models using enriched customer profiles

  • Unify customer data across the organization with identity resolution

BI & Analytics

  • Calculate marketing ROI and optimize media spend allocation

  • Analyze customer behaviours to strategize expansion or optimization plans

  • Understand the impact of organization wide activities on revenues
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Latest Whitepaper

A Marketer’s Guide To Customer Intelligence​​

Leveraging identity resolution and data enrichment in a privacy-first world​

Interested?
Let's get in touch!

Drop us a message if you wish to learn more about Lifesight and how we can help you transform your business.