Accelerate Growth with Rapid, Data-Driven Decisions

Causal Attribution + Incrementality + Causal MMM + AI Agents

Unified measurement, decision intelligence and automation – all in one platform built to scale your marketing with certainty.

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Marketing Decision Intelligence

Measure

Know what’s actually driving revenue

Lifesight combines Marketing Mix Modeling, incrementality testing, and causal attribution. Three methodologies that work together to deliver answers grounded in causation, not correlation.

“Finally, one number we all agree on.”

Optimize

Act on insights with one click

Budget Optimizer reallocates spend across channels based on incremental ROAS, not platform-reported ROAS. Then pushes changes directly to Google, Meta, Amazon, and TikTok.

“Budget reallocation went from a monthly project to a daily habit.”

Decide

Let AI agents handle the execution

MIA – specialized agents built on the causal engine. They design experiments, detect anomalies, translate measurement into CFO language, and monitor creative performance. All within guardrails you define.

“It’s like having a measurement team that never sleeps.”

Forecast

See the future before you commit the budget

Model budget scenarios against your live causal model. What happens if you shift 20% from search to CTV? Best case, base case, worst case – with confidence intervals. Walk into budget season with answers, not opinions.

“We stopped guessing about Q4 on day one.”

Decisions You Can Stand Behind. Powered by Unified Measurement

Decide & Act

Autonomous action within guardrails

AI Decision Layer

Budget Optimization

Scenario Planning

CFO Reporting

Creative Analysis

Marketing Intelligence Agents

Budget Optimizer

Scenario Planner

CFO Bridge

Creative Intelligence

Measure & Prove

Causal truth, not correlation

Unified Causal Measurement Engine

Causal MMM

Incrementality Testing

Calibrated Attribution

Forecasting

Marketing Intelligence Agents

Experiment Designer

Anomaly Hunter

Modeling

Calibration

Understand & Model

Your business reality, mapped

Business & Causal Knowledge Graph

Channel Relationships

Audience Segments

Business Rules

Historical Patterns

Marketing Intelligence Agents

Context Builder

Graph Enrichment

Connect & Unify

50+ integrations, unified

Native Data Warehouse

Google

Meta

Amazon

TikTok

Shopify

The Trade Desk

CTV

+ More

Marketing Intelligence Agents

Data Ingestion

Data Quality

Most marketing measurement tools stop at dashboards. Lifesight acts on your data, with agents at every layer – unifying signals, running experiments, and helping you decide where to invest, what to cut, and what drives real revenue.

Agentic Marketing Decisioning

One question for your marketing. Multiple layers of intelligence.

Every marketing question hides deeper questions. MIA agents don’t just query a dashboard – they reason across your entire measurement stack to deliver answers you can trust.

Should I increase Meta spend next quarter?

Question it raises

Intelligence layer

Answer it resolves

What’s Meta actually driving?

Platform-reported vs. causal impact?

Measurement

Causal MMM shows 38% of Meta conversions are incremental – the rest would have happened organically

How should we define “increase”?

Absolute spend, or efficiency-adjusted?

Knowledge Graph

Your business rules cap channel spend increases at 20% per quarter unless iROAS exceeds 2.8x

Are we hitting diminishing returns?

Where on the saturation curve?

Forecasting

Meta prospecting is at 74% saturation – YouTube is at 45% with stronger marginal returns

Where should the budget go instead?

Cross-channel reallocation impact?

Decision Agent

Shifting $40K from Meta to YouTube projects +$125K incremental revenue at 88% confidence

Can we prove this before committing?

What test design validates the model?

Experiment Agent

Designed a 3 – week geo-lift test across 5 DMAs to validate before full reallocation

MIA’s recommendation

Don’t increase Meta – it’s near saturation. Run a 3-week geo-lift test shifting $40K to YouTube. If validated, project +$125K incremental revenue/quarter at 3.1x iROAS.

88%

Confidence

Meet MIA

Every vendor gave their agents a dashboard to read. We gave ours a causal engine to think with.

Our Marketing Intelligence Agents go beyond summarizing dashboards. They reason from a unified causal foundation, where MMM, incrementality tests, and attribution work together to drive decisions you can defend in the boardroom.

  • Budget Optimizer

  • Anomaly Hunter

  • Scenario Planner

  • Experiment Designer

  • CFO Bridge

  • Creative Intelligence

Performance & Budget Intelligence

The Leader in Unified Marketing Measurement

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Ad spend measured causally
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Brands trust Lifesight
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Avg. lift from better decisions
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Time to insights

Proven results that speak for themselves

Sidenstickers

Seidensticker achieves 11.5% higher revenue with 11.7% lower ad spend

11%
Higher revenue

11.7
Lower ad spend

obvi logo

How Obvi Proved CTV Drove Walmart Sales

5%
Lift in retail sales

95%
Confidence in data accuracy

Built for teams that need decisions, not dashboards

For CMOs

“What’s working?” answered with causal proof, not opinions. Unified view across all channels. Forecast-driven planning. Board-ready reporting auto-generated by MIA.

For Performance Teams

Optimize budgets based on what’s actually incremental. Campaign-level causal insights. 1-click optimization to your ad platforms. Anomaly detection that catches what you’d miss.

For Finance Leaders

Marketing numbers you can sign off on. Incremental revenue. Payback periods. Profit contribution. All in P&L language. Auto-generated. Auditable.

For Agencies

One methodology across your entire client portfolio. Standardized measurement. Multi-client platform. Prove agency value with causal evidence, not platform reports.

Frequently Asked Questions

It’s the combination of causal measurement and AI agents that turns marketing data into trusted, actionable decisions. Instead of giving you dashboards to interpret, Lifesight gives you recommendations to act on – with the causal evidence to back them up.

Most tools give you one methodology. Lifesight unifies three – causal MMM, incrementality testing, and calibrated attribution – in one engine where they validate each other. And instead of stopping at insights, our AI agents (MIA) turn those insights into budget actions, experiments, and CFO-ready reports.

No. Lifesight is built for marketing teams, not data science teams. MIA handles the analysis in plain language. The platform is no-code. And our optional marketing science services are available if you want deeper support.

Most customers are live with causal insights within days of connecting their data – not the weeks or months that traditional MMM requires.

Causal measurement proves what actually drove a business outcome – through experiments and statistical methods that separate real impact from coincidence. It’s the difference between “Meta says it worked” and “here’s the experimental evidence that it did.”

Yes. Lifesight is HIPAA, GDPR, SOC 2 Type II, and ISO 27001 compliant. All data is encrypted in transit and at rest. We’re privacy-first by architecture – no user-level tracking, all data aggregated.