Lifesight for SaaS

Tired of high CPAs and low ROAS?

Identify and scale the most effective online and offline channels that drive true incremental ROI to grow your business.

Why B2B SaaS ♥ Lifesight

Drives up to 40% higher ROAS with same budgets

Drives up to 40% higher ROAS with same budgets

Using MTA, MMM, and Causal AI together, our AI recommendations drive incremental revenue without increasing your budget

Reduces cost to acquire new customers

Reduces cost to acquire new customers

Identify channels that drive incremental value vs. the ones that don’t to optimize media spend and reduce CAC

Measures all touchpoints in the customer journey

Measures all touchpoints in the customer journey

From online ad clicks to trade show meetings we help you attribute all touchpoints with 100% accuracy

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Trusted by leading Brands & Agencies worldwide

Uncover marketing efforts that drive leads, trials, and paid customers

Gain insights into marketing metrics that matter. Understand which channels convert interest to action and nurture prospects into loyal customers.

Gain insight into your entire customer journey, from awareness to conversion

Accurately track channel breakdown of your overall marketing efforts and get granular insights on performance. Understand which touchpoints drive your business KPI through detailed customer journeys.

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Track customer journeys across multiple channels.

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Select different attribution models to assess its effect on key metrics.

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View insights at a channel, objective, campaign, ad group, and ad level in a single report.

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Build plans and forecast campaign performance before you go live

Build, forecast and action your media plan using our advanced AI-powered scenario planner.

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Test marketing outcomes for different budgets, goals, and constraints.

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Easily compare scenarios to determine optimal desired outcomes.

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Allocate & scale marketing budgets across channels with ease.

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Optimize your budget and channel mix to drive incremental revenue

Simulate various target budgets or incremental ROAS and instantly view channel wise incremental revenue and performance.

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Scale up or reduce your budget and view it’s impact on channel performance.

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Track diminishing return curves to identify optimal media spends.

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Export and implement a winning budget worksheet to achieve desired outcomes

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35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month