Leverage the gold standard of measurements to understand the incremental impact of your online and offline marketing campaigns.
Leverage the most credible methodology to validate multi-channel media impact. Confident spending is the modern marketers’ superpower in the privacy-first era.
Use a proven scientific method to prove the impact of your marketing strategies with confidence
Leverage your own data to inform models
Execute audience split tests with your customer data
Run geo-experiments with scale up or holdout tests
Find out how far you can push your budget without overspending when scaling existing channels & testing new ones.
Test new channels & find growth opportunities
Scale your spend on winning strategies with confidence
Accurate & always-on insights
Plan your spend for different budgets and tactic allocation scenarios to determine which is your best path of action.
Build scenarios based on your budget or target KPIs
Automatically allocate budgets based on ROAS, CPA or Incremental Revenue
Optimize on channel level or for your entire funnel