Prove your ROI with experiments

Leverage the gold standard of measurements to understand the incremental impact of your online and offline marketing campaigns.

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Features

Automated incremental lift tests made easy

Leverage the most credible methodology to validate multi-channel media impact. Confident spending is the modern marketers’ superpower in the privacy-first era.

Validate performance & strategies

Use a proven scientific method to prove the impact of your marketing strategies with confidence

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Leverage your own data to inform models

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Execute audience split tests with your customer data

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Run geo-experiments with scale up or holdout tests

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Scale up your spend with confidence

Find out how far you can push your budget without overspending when scaling existing channels & testing new ones.

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Test new channels & find growth opportunities

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Scale your spend on winning strategies with confidence

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Accurate & always-on insights

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Automatically build actionable scenarios

Plan your spend for different budgets and tactic allocation scenarios to determine which is your best path of action.

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Build scenarios based on your budget or target KPIs

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Automatically allocate budgets based on ROAS, CPA or Incremental Revenue

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Optimize on channel level or for your entire funnel

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Join the global movement of privacy-first brands building growth with Lifesight