Subscribe for the latest initiatives & experiments in data-driven experiential marketing.

Stay ahead of iOS 17 with Link Tracking Protection. Learn how digital-first brands can thrive online, without missing a step in their customers' journey.

How Digital-First Brands Can Adapt To iOS 17's Link Tracking Protection

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Discover expert insights on optimizing ROI in the Omnichannel landscape and preparing for a cookieless future. This blog presents six actionable takeaways from discussions with top industry leaders.

6 Takeaways from Experts on Omnichannel ROI Measurement & a Cookieless Future

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Take your marketing endeavors to new heights by selecting the right Marketing Mix Modeling (MMM) vendor. Dive into this guide to evaluate pricing, features, and customer support, ensuring the success of your marketing strategies.


Why Your MMM Vendor Choice Matters: Evaluating Price, Features and Customer Support

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Featured Posts

Growth Unveiled

Incrementality

How To Measure & Act On Incrementality In Marketing

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Unlock the true impact of your marketing efforts with incrementality measurement. Dive deep into methodologies like Geo Testing, Audience Split Testing, and Marketing Mix Modeling. Optimize media investment based on data-driven insights for sustained business growth.

First-party ID Graph

How does Identity Resolution Play a Critical Role in the Future of Marketing

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Enhance your marketing strategy with omnichannel experiences. Learn the challenges and benefits of identity resolution for a personalized customer journey. Optimize ROI and comply with privacy regulations. Discover best practices for successful implementation. Request a demo for Lifesight's identity solution.

How Does Identity Resolution Play A Critical Role In The Future of Marketing? 

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Measure the true impact of marketing campaigns with incrementality testing. Learn types, calculation methods, and apply it to scenarios for optimized results. Discover the channels and metrics that matter, overcoming challenges, and navigating privacy-first regulations. Elevate your advertising investment with a data-driven approach.

A Beginner’s Guide to Incrementality Testing

Privacy

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Hear from Rohit Maheswaran, Co-Founder and CPO at Lifesight on how MMM can help you unlock scale and incrementality and optimize your media buying experience

Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era

Data

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Discover the solution to advertisers' signal loss & identity issues in a post-third-party cookie era. Explore key takeaways from our expert panel, learn how first-party data revolutionizes advertising, and tackle challenges with insights from industry leaders. Sign up for a demo now!

5 Things Recommended By Experts To Overcome Signal Loss And Identity Issues

Measurements

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Master marketing measurement with expert insights! Uncover common mistakes and solutions for precise data-driven success. Elevate your strategy with Lifesight's tools. Book a demo now!

Top 5 Marketing Measurement Mistakes & How To Avoid Them

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Understand the differences between Incrementality and A/B Testing. Choose wisely to refine your strategies and maximize campaign effectiveness in today's competitive marketing landscape.

The Distinct Roles of Incrementality Testing and A/B Testing

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Unlock the power of Geo-Experiments: Analyze, validate, and maximize business impact. Embrace continuous testing for strategic marketing growth.

Geo-Experiments Part 3: Analyzing and Reporting Your Geo Experiments

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Everything you need to know about deploying and managing a geo experiment for your brand.

Geo-experiments Part 2: How to Deploy and Manage Your Geo Test

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Uncover the distinctions between Packaged CDP and Composable CDP in our insightful comparison. Choose the right solution for your needs.

Packaged CDP Vs Composable CDP: What Are the Differences ?

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Discover the art of designing geo experiments in Part 1 of our series. Perfect your geo test for data-driven insights.

Geo-experiments Part 1: How to Design Your Geo Test?

Marketing Mix Modeling

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Unlock efficient ad spend optimization with Lifesight's MMM and Budget Optimizer feature release. Maximize ROI effortlessly.

Feature Release: Optimizing Ad Spend With Lifesight’s MMM & Budget Optimizer

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Discover the true value of TikTok ads with Marketing Mix Modeling (MMM). Learn how MMM provides a comprehensive understanding of TikTok ad performance, surpassing traditional metrics. Understand the differences between MMM and last-click attribution, and explore how automated MMM tools like Lifesight can optimize your TikTok ad campaigns. Find insights to maximize your ROI on TikTok spending.

Identifying the true value of TikTok ads using MMM

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Dive into the intricacies of seasonality in marketing mix modeling, optimizing strategies for holiday campaigns and understanding ROI nuances.

The Modern Marketer’s Guide to Seasonality In Marketing Mix Modeling 

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Explore the benefits and drawbacks of incrementality testing in marketing, ensuring informed campaign optimization decisions.

Weighing The Pros and Cons of Incrementality Testing

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Master your holiday sales strategy with our comprehensive guide on measuring success and optimizing for peak performance all year round.

Unveiling the Ultimate Guide for Measuring Your Holiday Season Success and Beyond

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Unlock the evolution of web tracking: from client-side origins to the power of server-side tracking. A journey through data’s history.

What exactly is server-side tracking, and how does it work?

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Uncover the strategic use of audience suppression for precise targeting. Learn how to wield this powerful tool to enhance your marketing strategies and drive impactful results.

Audience Suppression: How And When To Use It

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Unlock the power of clickstream data! Dive into its definition, benefits, and strategies to boost your business. Discover a data goldmine today!

What Is Clickstream Data & How Can It Help Your Business?

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A data-driven showdown between Marketing Mix Modeling and Google Analytics to help you make smarter marketing decisions and learn which is the right fit for your business.

Why should you Opt for Marketing Mix Modeling over Google Analytics?

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Explore how Marketing Mix Modeling plays a vital role in enhancing Ecommerce KPIs. Learn how to leverage its capabilities to propel your business to new heights of success.

Why Marketing Mix Modeling is Key to Ecommerce KPI Optimization? 

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Unleash the true potential of first-party data with the central role of Customer Data Platforms (CDPs). Discover how CDPs are revolutionizing data-driven decision-making.

The Rise of First-Party Data and The Central Role of CDPs

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Discover the art of collecting, unifying, and activating customer data to supercharge your engagement strategy.  Learn the secrets to data-driven success.

How to Collect, Unify and Activate Customer Data to Drive Your Engagement Strategy

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This blog post compares MMM and MTA marketing measurement models to help modern marketers decide which model is best for improving marketing results.

MMM vs MTA: Which Marketing Measurement Model is Right for You

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6 Takeaways from Three Experts Discussing Omnichannel ROI Measurement and Adapting to a Cookieless Future

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Embark on your journey to understand Marketing Mix Modeling (MMM) with this comprehensive introduction. Explore the fundamental principles that underpin MMM and how it can revolutionize your marketing strategies.

An Introduction to the Principles of Marketing Mix Modeling

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Discover how to overcome common data issues in Marketing Mix Modeling (MMM) and unlock more accurate insights. Explore actionable solutions to enhance the effectiveness of your marketing strategies.

Common Marketing Mix Modeling Data Challenges And How To Fix Them

Growth Unveiled

Featured Posts

How Digital-First Brands Can Adapt To iOS 17's Link Tracking Protection

6 Takeaways from Experts on Omnichannel ROI Measurement...

Why Your MMM Vendor Choice Matters: Evaluating Price, F...