Blog
Location Targeted Ad-Spend To Rise To USD$32 Billion By 2021 Globally
By EBIZU | Blog | No Comment
Nearly half of overall mobile ad-revenue will be generated from Geo-Targeted Ad-Spend within the next five years..
Articles
Location Driven O2O Attribution
By Logan | Articles | No Comment
In a marketing ecosystem that is getting increasingly complex and number-driven, everyone wants to get attribution right. It forms the very core of marketing decision-making today. So the challenge is not of intent. Then why has attribution remained an area that still needs tremendous unlearning and relearning even now?
All the news by date posted
Recent Posts
Location Driven O2O Attribution
By Logan | Articles | No Comment
In a marketing ecosystem that is getting increasingly complex and number-driven, everyone wants to get attribution right. It forms the very core of marketing decision-making today. So the challenge is not of intent. Then why has attribution remained an area that still needs tremendous unlearning and relearning even now?
Sports Retailers - Are You Still Shooting Arrows In The Dark?
By Logan | In The News | No Comment
Sports retailers need a quick and amazing new marketing strategy, which is as data driven as their other retail counterparts. Geomarketing is one way to achieve it, because nothing is more of a give away of a customer’s hobbies and lifestyles as the places he goes when he is not at work!
Real Estate Marketing - Data To The Rescue
By Logan | Articles | No Comment
Data allows real estate companies and middlemen such as dealers and brokers make engaging comparisons – between locations, between features, between neighborhood and safety best practices, as well as the right audience for each property.
CMO's - Are You Really Data-Driven?
By Logan | Articles | No Comment
CMO’s today are required to play the role or somewhat close of the Chief Data Officer. Generic consumer insights gleaned from small samples of focused groups and primary research is hardly the rage anymore – it is a given.
Fractional O2O Attribution
By Logan | In The News | No Comment
How Fractional O2O Attribution Will Improve Your Campaign Measurement.
Archives
Calling all brands and advertisers who want to get higher returns on your advertising spend
