Lifesight for Gaming

Scale user acquisition without burning your marketing budget

Leverage incrementality intelligence to identify channels that drive new user acquisition and boost your revenue.

Why Entertainment Brands Lifesight

Reduce your CPA

Reduce your CPA

Always on models identify winning marketing mix to reduce acquisition cost using MTA, MMM, and Incrementality Testing

Maximize marketing ROI

Maximize marketing ROI

Measure and scale campaigns driving incremental ROI and ROAS across web, referrals, OOH, offline, TV and more.

Optimize your media spend

Optimize your media spend

Advanced Marketing Mix Models predict the most optimum media budget by analyzing historic data, trends, and economic factors.

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Trusted by leading Brands & Agencies worldwide

Grow your user base with incrementality intelligence

We help gaming & entertainment brands drive user acquisition by uncovering which content, channels, and campaigns drive incremental lift.

Acquire, activate, and engage high-value users across all marketing channels

Identify the most effective channels to acquire new users using MMM. Deliver campaigns in high impact touchpoints to create personalised experiences draw users.


Seamlessly sync audiences with your ad platforms to run personalised campaigns.


Get a holistic view of your marketing efforts and KPIs.


View top pathways and touchpoints contributing to conversion.


Forecast the impact on your KPIs before you launch your next marketing campaign

Simulate marketing mix scenarios based on your budget, business KPIs, and constraints to predict business outcomes with confidence and optimize media spend.


Scale up or reduce budgets to view it’s impact on user acquisition in real-time.


Predict incremental ROI and ROAS based on your business goals.


AI recommendations give strategic and tactical-level optimizations.


Identify which channels drive incremental lift using audience split & geo experiments

Measure the incremental impact your marketing drives over your baseline with Incrementality Testing.


Run scale-up and holdout tests to determine channel incremental lift.


Identify and scale winning channels and audience segments to increase ROI.


Reallocate marketing budget on channels driving incremental lift in user acquisition.



increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month