Lifesight, a leading customer data activation and marketing measurement platform is now an official Meta Business Partner for Measurement.

This partnership is a testament to Lifesight's commitment to bringing innovative measurement solutions that help non-technical marketers leverage their data to improve marketing outcomes.
Lifesight is now among one of the few market leaders in measurement who are pioneering the use of Meta's latest measurement capabilities for the privacy-first era. These include being able to leverage Meta's built-in MMM feeds, CAPI, Conversion Lift, etc. to help marketers optimize their media spend, allocate budgets, and prove ROI.

Some of the capabilities enabled with this partnership include the ability for marketers using Meta and Lifesight to easily leverage the data they need to build custom marketing mix models using Meta's MMM feed. Lifesight offers a no-code approach to building MMMs using open-source models like Robyn, among others.

> "Marketers today can't just rely on traditional marketing attribution anymore because signal loss has caused its accuracy to diminish significantly. The industry is seeing a shift towards probabilistic modeling and methodologies like [MMM](https://www.lifesight.io/blog/marketing-mix-modeling-importance) and [incrementality testing](https://www.lifesight.io/blog/incrementality-testing-pros-and-cons). I believe that marketers should future-proof and equip themselves with multiple measurement tools so they can better triangulate the impact of their activities on KPIs. We are happy to see Meta lead this charge for helping marketers get access to these tools and we are proud to be partnered to help guide marketers into the holistic world of measurement in the privacy-first era,” says Rohit Maheswaran, Cofounder & Chief Product Officer at Lifesight.

To learn more about how Lifesight Measurement Solutions can help you, [talk to us](https://www.lifesight.io/demo).

## About Lifesight

Lifesight is a marketing data activation and measurement platform designed for non-technical marketers to leverage their own data to improve customer acquisition and retention. Our suite of products includes AI-powered marketing mix modeling, conversion API integrations, campaign optimization with universal attribution, and advanced experimentation. Our first-party data approach allows marketers to easily leverage no-code AI tools to target customer segments, allocate budgets, optimize campaigns, and scale their acquisition confidently, and profitably. Our platform is designed to help marketers make better decisions, navigate signal loss, and future-proof their marketing stack.

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Lifesight becomes a Meta Business Partner for Measurement

Press Releases

Lifesight, a leading customer data activation and marketing measurement platform is now an official Meta Business Partner for Measurement.

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One of the first things we have learned in the ever-changing advertising sphere was that the most important skill isn’t creativity – it's adaptability. If channels like Facebook, TikTok, or Pinterest are currently included in your marketing plan, you may be struggling with limited ad personalization and performance reporting. 

Major ad channels are presently working to combat these signal losses while still respecting user privacy, with one solution that should be top of mind – the Conversions API or Events API, more commonly referred to as CAPI. At Lifesight, we have gone live with CAPI for the big trio: [Facebook](https://www.lifesight.io/apps/facebook), [TikTok](https://www.lifesight.io/apps/tiktok), and [Pinterest](https://www.lifesight.io/apps/pinterest). 

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With third-party cookies fading away and event tracking becoming tricky, it's easy to miss out on crucial events &  insights. All are crucial pieces to a successful marketing strategy, and all are at risk without the implementation of CAPI. 

While the traditional Facebook Pixel and TikTok Pixel capture front-end data, the CAPI that both front-end and back-end events are tracked, filling the gaps that exist in data collection. It allows businesses to track conversions even if users have cookies blocked or disabled. It also provides more accurate and reliable conversion data.

With the loss in signal, CAPI is meant to provide and preserve data in unforeseen circumstances where the pixel may drop. It sends signal data from the website’s server instead of browser-based cookies.

## Using the Conversions API

With Lifesight’s Conversions API (CAPI), tracking essential events becomes seamless. You can monitor not only purchases but also content views, pageviews, newsletter signups, subscription changes, and offline events. For e-commerce brands, it's advisable to focus on the following events: purchase, initiate checkout, add to cart, product view, and email sign-up. Capturing these events, you can optimize ad targeting and efficiently drive improvements in ROAS and related cost-per-metrics.

## Get a full picture of user activity

CAPI allows more opportunities for event tracking, which will increase the number of custom conversion events. This means better optimizations for deep funnel events, better retargeting, and stronger insights. 

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In simple terms, implementing a Conversions or Events API gives you:

1. Data control: Gain control over the data you share, ensuring your ads are seen by the most relevant eyes.
2. Richer insights, broader reach: Delve into comprehensive user behavior across various platforms with cross-channel mapping and get a wider audience pool.
3. Comprehensive audience management: Dive deep into understanding every member of your crowd for tailored strategies and actions.
4. Target with precision: With integrated behavior profiling, send the most engaged segments back to your ad channels with holistic audience administration and prime benchmark for marketing budget allocation.
5. One-stop budget checkpoint:  No more second-guessing where your ad money's going. Get the singular source of truth for all paid channel budgeting.
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Imagine sharper targeting leading to more tailored campaigns, reaching audiences that matter, and watching your e-commerce revenue soar! Digital-first brands and e-commerce champions, this is your moment to shine. Ready to elevate your brand to new heights? Tap into this feature now!

[Learn more >](https://help.lifesight.io/en/collections/3647916-integrations)

<a href="https://www.lifesight.io/demo?utm_source=newsroom&utm_medium=banner&utm_campaign=pu"> ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Lifesight_marketing_measurements_7207b2268d.webp) </a> 

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Leverage the power of Conversion APIs for better ROAS

Product Updates

Transforming customer interactions into measurable milestones with CAPI event sync.

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With multiple apps and digital tools out there, manual updates and compatibility problems are a cumbersome yet necessary part of the game now. While every business’s digital toolkit keeps expanding, and sure, there's the occasional manual tweak and the "this doesn't fit with that" hiccup, marketers have always found a way through, despite the manual overload. Reducing such hiccups, we bring you our latest feature: Custom Webhooks. Make your life easier with seamless, real-time data exchange and the flexibility your digital routine desperately needs. 

Lifesight’s custom Webhook is a tool that transforms how you sync, integrate, and orchestrate data across platforms in real-time. It's tailored to let users flawlessly integrate their external data sources, define custom JSON schemas, and link event properties to global keys. By empowering users to funnel data to Lifesight through a Webhook URL, you can use your data to its best possible capability..

## Real-time Data and Action Triggers

Webhooks typically are used to connect two different platforms. When an event happens on the trigger application, it serializes data about that event and sends it to a webhook URL from the action application. The action application can then send a callback message, often with an HTTP status code to let the trigger application know if the data was received successfully or not.

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Lifesight's server-side tracking offers a simplified setup, minimizing technical challenges. Webhooks, being event-driven, require fewer resources, always poised to respond immediately upon specific triggers, making them perfect for real-time data exchanges. Beyond just data transfer, Custom Webhooks automate tasks, offer instant notifications, streamline operations, and effortlessly integrate with major analytics platforms like Amazon Redshift and Google Big Query.

## Catalyzing the shift to insight-led marketing

The Lifesight Custom Webhook allows you to track events that otherwise would have slipped through the gaps of manual operations. On implementing the webhook, you will see:

1. **Improved data accuracy:** Server-side events are less prone to issues like ad-blocker interruptions. Therefore, by using webhooks, brands can ensure more accurate event tracking and, consequently, more precise audience targeting and retargeting.
2. **Optimized user experience:** Instant feedback on user behavior, like which products are viewed the most or where users typically drop off, can help e-commerce platforms redesign and optimize for a better customer experience.
3. **Adaptive messaging:** A successful digital marketing strategy relies not only on quality content but also on an adaptive, omnichannel content marketing system facilitated by enriched events. See a contact abandon a cart? Include them in that 20% off discount campaign to get them to place an order. Furthermore, the no-code approach ensures scalability, efficiency in data backup & recovery, and real-time communication, and boosts overall operational efficiency.
4. **Robust attribution:** Webhooks enhance attribution capabilities, allowing brands to better understand the customer journey across touchpoints. This leads to more informed decision-making regarding ad spend and strategy on platforms like TikTok, Facebook, and Pinterest.
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### Not sure where to begin?

Real-time synchronization might seem daunting at first! Begin by identifying the key events and triggers that matter most to your brand. Understand the platforms you're looking to integrate and keep your end goals in focus. With Lifesight's Custom Webhooks, we've simplified the implementation process and outlined the steps for you. Our 24*7 support team is always a message away.

[Learn more >](https://help.lifesight.io/en/articles/8544780-integrating-with-custom-webhooks)

<a href="https://www.lifesight.io/demo?utm_source=newsroom&utm_medium=banner&utm_campaign=pu"> ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Lifesight_marketing_measurements_7207b2268d.webp) </a> 

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Real-time sync through Webhooks: Data without disruptions

Set your triggers, and let webhooks handle the rest without a line of code.

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With businesses branching out in fascinating directions, tracking customers’ every move has become the new gold! And if you've been feeling those traditional platforms are falling short, here's the news: consider Lifesight's Custom JS SDK, a solution that promises precision in tracking, irrespective of your technology stack.

While platforms like [Shopify](https://www.lifesight.io/apps/shopify) or [WooCommerce](https://www.lifesight.io/apps/woocommerce) dominate, not all businesses rely on them. As businesses use custom platforms to build online storefronts, a host of new data challenges open up. But plenty of choices bring benefits and complications. Several businesses face issues with inflexible tracking solutions that don't read from their unique frameworks, resulting in data gaps and complicating user experience refinements. Lifesight’s SDK offers a tailored toolkit, turning daunting technical dependencies into straightforward solutions.

The custom JS SDK is all about detail and precision. Every user interaction, whether it's a logged-in user exploring your products or a casual browser merely skimming through, gets captured with relevant supporting data points. This kind of comprehensive data capture ensures businesses have a 360-degree view of their user interactions, a vital ingredient for refining user experiences and driving engagement.

## Lifesight Pixel: Understanding its applications

Want the best insights from your measurements? Well, you’re looking for the Lifesight Pixel.

This agile element tracks client-side events, capturing those crucial moments when a user visits or interacts with your site. This ensures higher precision in data collection, from assigning an anonymous ID to each visitor to automatically tracking views with associated metadata, capturing crucial marketing identifiers from platforms like Facebook, Google, and Snapchat, which in turn enhance your contacts’ First Party ID graphs.

This powerful Pixel has a huge range of functionalities, which cover:

1. **Client-side tracking:** Accurately documents pivotal user interactions and site visits. Systematically registers each page view and its corresponding metadata.
2. **Identifier allocation:** Recognizing the uniqueness of each visitor, the system allocates an anonymous ID, securely retained within the browser's local storage.
3. **UTM parameter tracking:** To ascertain the origin of user visits, the Pixel proficiently captures UTM parameters.
4. **Marketing identifier capture:** Augmenting its capability, the Pixel acquires vital marketing identifiers from prominent platforms such as Facebook, Google, and Snapchat, inclusive of primary cookies and click IDs.
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## Leverage the capabilities of a richer audience landscape

### Universal compatibility meets user-centric data
Beyond Shopify and WooCommerce, this feature accommodates a wide range of ecosystems. With easy integration, businesses can seamlessly incorporate our advanced tracking tools. From mobile to desktop to tablet, ensure every marketing decision is anchored in comprehensive user behavior data.

### Real-time insights and comprehensive viewpoints
Dig into the real-time actions of users, from products viewed to checkout, seamlessly mapping the customer journey across devices. This includes interactions, behaviors, and time to the next event. Such an insight-led approach helps businesses always stay one step ahead, decoding user preferences and intentions, and identifying any challenges in the buying process. 

### Ad tracking and retargeting
JS SDKs allow for accurate tracking of ad impressions, clicks, and conversions. This data is essential for optimizing ad spend and retargeting users based on their interactions. Marketers can define and track specific events, like button clicks, form submissions, or video views. This can be crucial in understanding which elements of a campaign or site are most effective.

### Consistent user identification
Well-implemented JS SDK can help in consistently identifying and understanding returning users, aiding in more personalized marketing efforts.

Think of it like a tracker that sees where people are visiting your site from, be it an ad here or a link there. And when you know where folks are coming from, it's way easier to plan your next marketing move.


## First steps forward

Getting started is straightforward. Simply visit our platform, navigate to the Custom JS SDK section, and you'll find JavaScript code that's ready to be integrated with just a copy and paste.

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It's important to recognize the versatility of the Lifesight Pixel. For example, it's skilled in handling tags, triggers, and variables within Google Tag Manager, its use isn't restricted to GTM. You can manually configure the settings outside of Google's platform, a crucial feature that accommodates the varied demands of all business sizes. This flexibility ensures that every enterprise, large or small, can fully leverage its data's potential for optimal effectiveness and adaptability.


[Read more >](https://help.lifesight.io/en/articles/8544473-lifesight-pixel-js-sdk)

 <a href="https://www.lifesight.io/demo?utm_source=newsroom&utm_medium=banner&utm_campaign=pu"> ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Lifesight_marketing_measurements_7207b2268d.webp) </a> 


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Lifesight Pixel: Leave no interaction behind with our JavaScript SDK

Experience insightful data that drives your business forward without missing a beat.

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Lifesight Pixel: No interaction left behind with a modular JS SDK

Marketing these days seems like a battlefield, and the most crucial challenge? Budget allocation for maximum impact. We're not just spenders, we're smart investors who demand value and results. At Lifesight, we've heard your ask, and we're thrilled to present the Budget Optimizer, an agile approach to smarter marketing campaigns.

## Overview

Marketers face key questions that shape their strategies: how much to invest, where to allocate funds, the expected ROI, and progress toward objectives. These core queries form the blueprint to design & execute effective marketing campaigns, guiding financial and strategic decisions.

The Budget Optimizer provides newfound flexibility in estimating channel level budgets, ensuring maximum results while minimizing costs. It simplifies campaign setup and budget management, automatically distributing your ad budget based on individual channel performance. You can easily fine-tune ad spend to match your preferred weekly or monthly budget, enabling unlimited scalability in your marketing performance without the constraints of traditional spending methods.

### Unlocking predictive power 

 ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Budget_Optimiser_6833b6e3e4.webp) 

Leveraging advanced machine learning and statistical models, the Budget Optimizer empowers you to make data-driven decisions about your budget allocation. It predicts your campaign's performance based on your prescribed channel budgets, identifies at what point you may hit diminishing returns on your channel investment, and provides a handy budget worksheet so you can hit the ground running.

### The perfect balance with continuous optimization

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Consistently fine-tuning campaigns can be time-consuming, yet it's crucial for success. Lifesight's Budget Optimizer operates as an ‘Always-On MMM’ module, that uses real-time data, enabling small changes with significant impacts everytime the model is refreshed. 

## Benefits

The Budget Optimizer is an indispensable tool in the marketer's kit for a variety of compelling reasons:

1. **Smarter Budgeting:** It ensures your budget is invested where it matters most.
2. **AI-powered Foresight:** Gain insights into what's working to make decisions based on data.
3. **Exponential ROI:** Maximize your returns by optimizing where your money goes.
4. **Future-Proof Channel Growth:** Predict outcomes and plan for marketing success with a competitive edge.

Plus, it's a time-saver! No more budget juggling, let automation handle the legwork, freeing up your time for strategic moves.

## Getting started with Budget Optimiser 

Once your Marketing Mix Model (MMM) is finalized, the Budget Optimizer becomes your weapon. Drawing from historical data, it forecasts the ideal budget allocation for maximum impact. You can:

1. Create weekly and monthly budget plans designed for maximum efficiency.
2. Optimize your spending anywhere from 50% to a whopping 500% of your average four-week paid channel expenditure.
3. Input your Target Return on Ad Spend (ROAS) for revenue-focused KPIs or Target Cost Per Acquisition (CPA) for other performance indicators, and observe a side-by-side depiction of your ad spend across various platforms. <br> <br>

### Start optimizing today

Whether you're aiming for higher ROI, smarter spending, or future-proofing your strategies, the Budget Optimizer has you covered.

[Learn more >](https://help.lifesight.io/en/articles/8450546-budget-optimizer)

<a href="https://www.lifesight.io/demo?utm_source=newsroom&utm_medium=banner&utm_campaign=pu"> ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Lifesight_marketing_measurements_7207b2268d.webp) </a> 



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Smarter Spending, Better Results with Budget Optimizer

Hands-free ad spend optimization to steer your campaigns towards success

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Budget Optimizer: Smarter spend that unlocks better results

In a marketing world upended by privacy initiatives like Apple's iOS14, Google'sn latest priavcy sandbox, and Intelligent Tracking Prevention, the old ways of paid media measurements have essentially crumbled. The era of effortlessly tracking clicks to conversions is behind us.

With our latest feature: Marketing Mix Modeling (MMM), Lifesight steps onto this complex stage as an irreplaceable compass, directing marketing investments with newfound precision. MMM capitalizes on historical data to deliver an actionable budget that can be optimized based on your needs. It empowers marketers to make more intelligent budget allocations while providing the nimbleness required to adapt to today's shifting marketing landscape.


## Overview

Lifesight’s Marketing Mix Modeling empowers you to think beyond a single channel or a campaign.  It harnesses advanced machine learning algorithms to zoom out and evaluate the bigger picture—how your advertising dollars influence all-important KPIs, with a focus on correlation over causality. 

The platform quantifies the true incremental value each channel adds to your business, going beyond the noise of direct, organic, and unidentified sources. This empowers marketers with the intelligence to strategize.

But wait, there's more! MMM on Lifesight serves tailored recommendations for fine-tuning your ad spend across diverse channels, all designed to supercharge your ROI. Plus, the freedom to play around with what-ifs: tweak variables like budgets, ROAS, or CPA, and use predictive modeling to forecast the likely outcomes.

### Evaluate Actual vs. Predicted KPIs

Your model's predictive capabilities can be scrutinized through a trend line that compares actual KPIs against predicted ones based on historical data. This diagnostic feature allows you to assess the model's accuracy in forecasting revenue and fine-tuning your strategies.

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### Optimize Platform Expenditure vs. KPI Alignment

Together, the clustered columns of the graph show how much you spend on all platforms, and the line that shows your Key Performance Indicators (KPIs) stands in contrast. This enables you to effectively measure the efficiency of your platform spends relative to your established KPIs, empowering you to allocate funds more strategically.

 ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Platform_Expenditure_vs_KPI_Alignment_1_aa4ae6f7c1.webp) 

### Analyze Platform Engagement Metrics

A detailed table breaks down ad spending on diverse platforms and pairs it with corresponding metrics such as impressions and clicks. This offers you an insight into which platforms are commanding the most engagement and enables data-driven decision-making for future campaigns.

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### Measure Incremental Revenue over Baseline

A time-series table shows you the predicted value of the incremental influence each channel has on your KPIs. This allows you to view your incremental revenue derived from paid media, helping you to understand which channels are truly additive to your bottom line and warrant further investment.

 ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Incremental_Revenue_over_Baseline_1_1777ccdc57.webp) 
Incorporating these metrics into your dashboard not only provides a comprehensive view of your marketing performance but also allows you to conduct granular analysis. This facilitates more effective decision-making processes, ensuring that each dollar spent is a dollar well-invested.


## Getting Started 

MMM on Lifesight is designed to be handy and requires no technical assistance to set up & run. To begin any model, start with:

**1: Setting up the objective**
Kick off by defining your business objectives and KPIs. Ensure clarity around your marketing goals, setting the stage for what comes next.
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**2: Data Integration**
Data is your North Star. Prepare channel-specific historical spend, revenue metrics, and other key variables. 
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**3: Model Building**
Upload your data to feed your model, map the schema by associating your input data with Lifesight's data types, and keep an eye on model accuracy. If things aren't up to the mark, revisit Stage 2 for refinements.

Once the model hits your accuracy benchmarks, examine & implement the first wave of insights. These will become the cornerstones of your budgeting strategies.


Leverage Lifesight's specialized Marketing Mix Modeling to take your marketing efforts to the next level and optimize channel performance.

[Learn more >>](https://help.lifesight.io/en/collections/6394475-marketing-mix-modeling)

<a href="https://www.lifesight.io/demo?utm_source=newsroom&utm_medium=banner&utm_campaign=pu"> ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Lifesight_marketing_measurements_7207b2268d.webp) </a> 


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Marketing Mix Modeling - Charting a new course for the modern marketer

Use marketing Mix Modeling on Lifesight: Leverage your historical data to create models that help you make the most of your budgets.

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Marketing Mix Modeling for optimized budgets

<h3 id="">Unlocking brand credibility and customer voice with Stamped Reviews integration</h3><p id="">We have another secret sauce ready for you- Moda’s brand new integration with Stamped.io, a reviews and loyalty platform for ecommerce. Together, these platforms automate every aspect of your brand credibility journey, empowering you to establish trust and amplify your customers' voices like never before.</p><p id="">Here's how the Stamped integration works for you:</p><ol start="" id=""><li id="">Real-Time Feedback: By setting up Stamped on Moda, you get the ability to collect real-time feedback from your customers. As soon as a customer makes a purchase, they will be prompted to leave a review, providing you with immediate insights into their satisfaction levels. You can then align user generated content into your marketing efforts strategically.</li><li id="">Strategic Segmentation: With the integration setup, you can segment contacts based on data provided by Stamped and send custom automated workflows for your campaigns. By analyzing their feedback you can - Identify happy or dissatisfied customers, and also those who fall somewhere in between. Notify customers about their points balance on their Loyalty &amp; Rewards account. Segment customers based on their points, then create a special campaign to improve their user experience. Encourage customers to join the Referral program by incorporating a referral link.</li><li id="">Ease of seamless Integration: This integration ensures a smooth experience for both you and your customers. You can now collect and manage customer reviews directly within the Moda interface, eliminating the need for additional platforms or tools ensuring greater visibility and control over customer reviews. You can easily monitor and respond to reviews, ensuring that your customers' voices are heard and their feedback is valued.</li></ol><p>‍</p><h4 id="">Value additions</h4><p id="">You also sign up for a lot more customization in how you perform these actions and create follow-up flows that support the review request process with Stamped and Moda integration. We understand the importance of customer loyalty and word-of-mouth referrals for the success of any business. As we continue to enhance the integration, we are actively exploring the integration of Net Promoter Score (NPS) to further gauge customer satisfaction and loyalty. This data will enable you to identify your brand advocates and take strategic actions to nurture and leverage their &nbsp;experiences.</p><p id="">We are excited about the future possibilities and even deeper understanding we can achieve to foster customer loyalty and drive your business forward. </p><p id=""><a href="https://help.getmoda.io/en/articles/8040325-a-guide-to-use-stamped-on-your-workspace" id="">Learn More</a></p>

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Unlock brand credibility with Stamped Reviews

Unlocking brand credibility and customer voice with Stamped Reviews integration

<h3 id="">View customer reviews under Profile Insights</h3><p id="">As the world becomes increasingly digital, the need for businesses to have access to accurate and timely data on their customers has never been more critical. That's why we are excited to announce the launch of Profile Insights, a new feature that enables brands to access valuable data on their customers in one central location.</p><p id="">Profile Insights includes several tabs that provide brands with a comprehensive view of their customer's profile, campaigns, events, and reviews. With this feature, quickly analyze &nbsp;customer's behavior and perceptions of the brand and make data-driven decisions to improve your products and services.<a href="#" id="">‍</a></p><ol start="" id=""><li id=""><strong id="">Events</strong>: Events tab displays all touch-points a customer has had with the store or with the marketing communication, including placed order, viewed pages, email clicks, etc. This information helps businesses understand the customer's engagement with their brand and identify areas where they need to improve their strategies.</li><li id=""><strong id="">Campaigns</strong>: Campaign Data tab displays all campaigns that have been sent to an individual profile and the metrics associated with them. Analyzing this data will help businesses understand which campaigns are resonating with their customers and which ones need improvement.</li><li id=""><strong id="">Reviews</strong>: Reviews tab displays all reviews and ratings provided by a customer on the &nbsp;products. This feature is particularly helpful for brands looking to improve their products or services by analyzing customer feedback.</li></ol><p id="">Additionally, Profile Insights includes dropdown filters that allow businesses to filter all events, campaigns, and reviews. This provides flexibility to analyze data based on specific criteria.</p><p id="">For instance, reviews can be filtered by Time, Product, and Review Score, providing more detailed insights into specific areas of their business.</p><p id=""><a href="https://help.getmoda.io/en/articles/7234230-elements-of-profile-section-reviews">Learn more.</a></p><p>‍</p>

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Profile Insights: Events

View all customer touch points such as campaigns, events and reviews data.

<h3 id="">Use the AI writer right in campaign builder for smart, witty, and captivating content</h3><p id="">When creating an Email or SMS campaign, writing copies is a must. Once you lay down your narrative, trying to refine it takes time and effort. This is why with our AI-writer, you can easily rephrase and re-write sentences for headers, body text, CTA buttons and more.</p><p id="">‍</p><h3 id="">Choose your story with content that re-writes itself</h3><p id="">Don’t worry about spending time in writing and refining your content before sending it out - there are various sentence suggestions for Headers and CTAs that would help elevate your content. Let our AI-writer do the hard work for you - choose from suggestions to generate copies in minutes.</p><p id="">‍</p><h3 id="">How can you use Moda’s AI writer?</h3><ol start="" id=""><li id="">When you’re creating a new campaign, open Moda’s campaign builder.</li><li id="">When editing the copy in the email template, click on the text you want to get suggestions on.</li><li id="">On the right side, you would then see sentence suggestions generated by our AI writer. Image</li><li id="">You can select the sentence you like, click on it and the content will automatically get applied to the email in the campaign builder</li><li id="">You can re-write it further until you’re satisfied with the copy. Use the edit the CTA button copy in the same way.</li></ol><p id=""><a href="https://help.getmoda.io/en/articles/6841773-ai-writer-content-generator-in-campaign-builder">Learn more about AI writer</a></p>

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Write beautiful, high converting Email copies with AI writer

With our AI-writer, you can easily rephrase and re-write sentences for headers, body text, CTA buttons and more. Various sentence suggestions would help elevate your copy to the next level!

<h3 id="">Elevate customer engagement and retention through Yotpo Loyalty integration</h3><p id="">We are thrilled to announce an exciting collaboration that will revolutionize customer loyalty and retention strategies for businesses. Moda can now be integrated with Yotpo loyalty, a renowned customer loyalty and rewards solution. This powerful integration combines Moda's comprehensive marketing capabilities with Yotpo Loyalty's industry-leading loyalty program, enabling businesses to elevate customer engagement, foster brand loyalty, and drive repeat purchases like never before.</p><p id="">Customer loyalty is a key driver of business success. Brands can now leverage the power of a robust loyalty program to strengthen customer relationships and boost revenue. By incentivizing and rewarding customers for their loyalty and advocacy, they can create a memorable brand experience and cultivate a community of loyal brand advocates.</p><h4 id="">Key benefits of Yotpo loyalty integration</h4><ol start="" id=""><li id=""><strong id="">Seamless loyalty program integration:</strong> Brands can seamlessly implement a fully customizable loyalty program within their existing marketing strategy. This integration eliminates the need for additional platforms or complex integrations, making it easy for businesses to launch and manage their loyalty programs efficiently.</li><li id="">‍<strong id="">Personalized rewards and incentives:</strong> Yotpo Loyalty offers a wide range of loyalty program features, including point-based systems, tiered rewards, VIP perks, and referral programs. You can leverage their customer data and behavioral insights to deliver highly personalized rewards and incentives that resonate with individual customers. This personalized approach enhances customer satisfaction and strengthens the emotional connection with the brand.</li><li id="">‍<strong id="">Automated loyalty campaigns:</strong> It enables businesses to automate and streamline their loyalty campaigns. From welcome emails and reward notifications to personalized offers and exclusive promotions, you can nurture and engage the loyal customers at every stage of the customer journey.<strong id="">‍</strong></li><li id=""><strong id="">Data-driven loyalty analytics:</strong> This provides businesses with comprehensive loyalty analytics and reporting. This includes insights into customer engagement, purchase behavior, referral performance, and more. By analyzing this data, you can gain a deeper understanding of the loyal customer base and make informed decisions to optimize the loyalty programs for maximum impact.<strong id="">‍</strong></li><li id=""><strong id="">Omnichannel loyalty experience:</strong> Moda's multi-channel marketing capabilities ensure that the loyalty experience extends across various touchpoints, including email, SMS, social media, and more. This enables businesses to create a consistent and cohesive loyalty experience, regardless of the channel customers choose to engage with. This also ensures a frictionless customer experience throughout the loyalty journey.</li></ol><p id=""><a href="https://help.getmoda.io/en/articles/7983362-a-guide-to-using-yotpo-loyalty" id="">Learn more.</a></p>

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Yotpo Loyalty integration on Moda

Elevate customer engagement and retention through Yotpo Loyalty integration.

Yotpo Loyalty integration with Moda

<p id="">We’ve added 100+ new pre-built email templates tailored to your company’s business goals. The templates are fully designed but you can totally customize them in seconds!</p><p id="">The templates cater to various business goals such as post-purchases, offers and promotions, events such as Easter or Cyber Monday, and industries such as pet care, beauty, and more.</p><p id="">You can select a template, tweak it according to your liking, and get started with sending out emails and SMS messages that convert.</p><p id="">‍</p><h3 id="">How can you use pre-built templates for Emails and SMS?</h3><p id="">You can browse through the ‘Templates’ library in Moda and find pre-built templates for Emails and SMS. You can select a category and filter out your preferences to find templates catering to your goals.</p><p id="">Once you find the template you like, all you need to do is select it and get started with customising it and designing beautiful messages that your customers will love.</p><p id=""><a href="https://help.getmoda.io/en/collections/3689635-templates">Learn more about pre-built templates</a></p>

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Use pre-built template library to design and send instant messages

We’ve added 100+ new pre-built email templates tailored to your company’s business goals. They’re based on groups such as post-purchase, offers and promotions, events such as Easter, industries such as petcare, beauty and more.

<h3 id="">Understand your customers better with Profile Insights</h3><p id="">Analyzing customer metrics is a crucial aspect of understanding your audience and improving their experiences with your brand. With Profile Insights, use this information to make informed, intuitive campaigns. Through this, not only meet but exceed their expectations, and &nbsp;to increased loyalty and revenue.</p><p id="">‍</p><h3 id="">What is it?</h3><p id="">Get an overview of your customer profile data, including the campaigns associated with the profile, campaign performance (opens, delivered, etc.), tags, segments, consent, devices, and more.</p><p id="">By analyzing key metrics related to your customers' touchpoints and journeys, you can gain invaluable insights into their behaviors and preferences. Armed with this comprehensive understanding, you can take steps to hyper-personalize their experiences and create more impactful interactions. This can include tailoring your marketing messages to specific customer segments or even offering personalized product recommendations</p><p id="">‍</p><h3 id="">How does it work?</h3><p id="">Navigate to Profiles under Data. Now click on an individual profile to view details such as Campaigns associated with the profile, campaign metrics, segments associated with a profile, etc.</p><p id="">Through this, never miss out on a holistic picture of your customer profiles, their performance and interactions with your marketing initiatives.</p>

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Understand your customers better with Profile Insights

Understand customer profile attributes and properties on a deeper

New unified customer profile insights

<h3 id="">Include customer testimonies in Emails to improve brand loyalty</h3><p id="">There is a latest addition to our Email Editor - the Review Tool. This powerful new feature allows users to embed one or more Yotpo Reviews into their email templates, enhancing the value and effectiveness of their email communications.</p><p id="">With the Review Tool, users can choose from three different types of reviews to embed in their emails, including Product Reviews, Site Reviews, and Aggregated Product Reviews. For Aggregated Product Reviews, only a product image and an aggregated review score will be displayed, without any review content.</p><p id="">The ability to integrate reviews into email templates is a game-changer for businesses looking to showcase their brand's value and build trust with their customers.</p><p id="">The Review Tool empowers to provide social proof and validate their products and services, thereby enhancing customer engagement and driving sales.</p><p id="">We recognize that the online landscape is constantly evolving, which is why we have integrated Yotpo Reviews into the Review Tool. This ensures that our users have access to the latest and most reliable review platform to enhance their email communications.</p><p id="">‍</p><p id=""><a href="https://help.getmoda.io/en/articles/7234198-reviews-in-email-builder">Learn more.</a></p>

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Review tool: Add customer reviews in emails

Include customer reviews in Emails to improve trust and experience for your brand.

Add customer reviews in Emails

<h3 id="">Streamline subscription management with Recharge integration</h3><p id="">We’re thrilled to announce the integration of Recharge with Moda, a popular subscription management tool to simplify and automate subscription billing processes,</p><p id="">Brands can now easily send personalized messages to customers based on the events such as Activated Subscription, Created Subscription and more and streamline all subscription- related communication in one place.</p><p id="">One of the key benefits of this integration is the availability of subscription-related information accessible within the platform, including data related to subscriptions, charges, and customers. Through this, resolving customer queries and reaching them in the right place gets easy.</p><p id="">Brands that struggle with product and subscription management can use this to boost their productivity. With invoice and billing data synced in Moda, brands can also:</p><ul id=""><li id="">Provide subscription offers</li><li id="">Boost LTV and hence revenue</li><li id="">Reduce customer churn</li><li id="">Understand business performance</li></ul><p id="">‍</p><p id="">In addition, users can now take advantage of advanced filtering capabilities within Moda’s Segment Builder. This allows users to create highly targeted segments based on subscription-related events and data such as subscription status, renewal dates and more.</p><p id="">Flow triggers and conditions are also available, giving users even more flexibility in creating personalized subscription experiences for their customers. This can include customized email notifications, tailored promotions and more.</p><p id="">The integration is completely OAuth-based, meaning that users can securely connect their Recharge account with their Moda account without having to worry about sharing sensitive information.</p><p id="">So now, streamline your subscription management processes, improve customer retention, and increase revenue. And enjoy a seamless subscription experience with greater control and flexibility!</p><p id=""><a href="https://help.getmoda.io/en/articles/7854236-a-guide-to-using-recharge-on-your-workspace">Learn more.</a></p><p id="">‍</p>

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Recharge x Moda integration is live!

Streamline subscription management & send targeted messages

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Recharge x Moda

<h3 id="">Automate messages using pre-built flows</h3><p id="">We’ve added 4 new pre-built Flow templates. That means more ways to automate marketing communication with your customers. These are the templates we’ve added:</p><ol start="" id=""><li id=""><strong id="">Sunset Unengaged Customers vs Non-Customers</strong> - This flow is sent for customer engagement in two conditions: <br>a. If the subscriber has purchased once at least. <br>b. If the subscriber has made no purchases.</li><li id=""><strong id="">Replenishment Flow</strong> - This flow is activated to prompt existing customers to buy the products they have in the past, as they might run out of stock soon.</li><li id=""><strong id="">New Customer Discount</strong> - In order to incentivize the new customers, you can activate discount flows, and hence, boost retention.</li><li id=""><strong id="">First Purchase Anniversary Gift</strong> - When customers finish a year of purchasing something from your store for the first time, you can provide them with an automatic anniversary gift they can redeem.</li></ol><p id="">‍</p><h3 id="">Steps to access flow templates:</h3><p id="">There are two ways to access the flow templates.</p><p id="">‍</p><h3 id="">Method 1 -</h3><ol start="" id=""><li id="">Go to ‘Templates’ under the Experiences tab on the left side.</li><li id="">In the top left corner, you will be able to view the Flows tab and the filters. You can filter out the pre-built flows based on your requirements and select a template to get started.</li></ol><p id="">‍</p><h3 id="">Method 2 -</h3><ol start="" id=""><li id="">Go to ‘Flows’ under Experiences on the left side of the Moda app</li><li id="">On the top right corner, you’ll see the ‘New From Template’ button. Once you click on it, the Flow Builder will open now.</li><li id="">In the flow builder, use the ‘Select from template’ button. Once clicked upon, the pre-built flow templates will now be visible.</li><li id="">You can select the template based on your goals and get started with automating messages.</li></ol><p id="">‍</p><p id=""><a href="https://help.getmoda.io/en/articles/6795921-using-flow-templates-on-moda">Learn more about Flows</a></p>

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4 new pre-built flows added to Templates

We’ve added 4 new pre-built flow templates for replenishment, customer discount and more. That means more ways to automate marketing communication with your customers.

<h3 id="">Analyze your campaign performance in-depth with Campaign Insights</h3><p id="">To gain a better understanding of how your campaign is performing, you can delve deeper into the data provided by Campaign Insights. By analyzing these metrics, you can gain a more comprehensive view of how your marketing strategies are impacting your target audience.</p><p id="">For example, you can determine which campaigns are attracting the most attention and engagement, identify areas for improvement, and pinpoint any potential issues before they become major problems.</p><p id="">Moreover, the insights can help you to optimize your future campaigns. For instance, you may discover that certain types of content or messaging are more effective than others, or that certain target demographics respond better to specific marketing channels. Armed with this information, you can make data-driven decisions about how to allocate your marketing budget, which channels to prioritize, and what types of content to focus on.</p><p id="">‍</p><h3 id="">How does it work?</h3><p id="">Click on individual campaigns to view and analyze their performance. Some details you can view for each campaign are:</p><ul id=""><li id="">Delivers</li><li id="">Opens</li><li id="">Conversions</li><li id="">Attributed Revenue</li><li id="">Bounces</li><li id="">Email/SMS details (with preview)</li><li id="">Segments to which the Campaign was sent</li><li id="">A graph of Opened, Clicked and Converted numbers across the length of the campaign (up to 14 days) such as:<br>1. Sent on<br>2. Unsubscribes</li><li id="">Users who received the campaign, its status, and attributed revenue</li></ul><p id="">‍</p>

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Analyze your campaign performance in-depth with Campaign Insights

Analyze your campaign performance in-depth with new metrics such as Converted, Attributed Revenue and more.

New campaign insights

<h3 id="">Domain setup experience simplified: One-click integration with GoDaddy and Ionos</h3><p id="">Let's face it, navigating the murky waters of manual configuration is a bit of a pain. It takes up valuable time and brings in risk of errors, causing frustration for our users who expected a smoother ride. Our latest feature now brings in a seamless integration with GoDaddy/Ionos. We've made it super simple for you to connect your Moda accounts with these two major domain providers, without the need for any manual configuration for setting up your domain.</p><p id="">Here are a few solid ways you can benefit from it:</p><ol start="" id=""><li id="">Hassle-Free Integration: Connecting your Moda account with GoDaddy or Ionos has never been easier. With just a few clicks, you can establish a smooth integration, eliminating headaches and the need for manual configuration.</li><li id="">Error-Free Setup: By automating the domain connection, the risk of human errors in configuring DNS records is significantly reduced, ensuring a smooth and error-free experience.</li><li id="">Enhanced User Experience: The one-click Domain Connect feature makes it easy for users of all skill levels to connect their Moda accounts with GoDaddy, without the need for technical expertise.</li><li id="">Centralized Management: Manage your domain settings seamlessly within Moda's interface. With the integration, enjoy the convenience of centralized control and eliminate the need for back-and-forth between platforms.</li><li id="">Focus on Growth: By removing the complexities of any manual &nbsp;configuration, you can now focus more on growing your business. The effortless integration allows you to allocate your time and resources to important tasks and expanding your online presence.</li></ol><p id=""> We're dedicated to providing you with one centralized hub for all your needs.. No more headaches, no more manual configuration. It's never been easier to get up and running with your domain on Moda. We've got your back!</p><p id="">‍</p><p id=""><a href="https://app.getmoda.io/sign-up">Start free with Moda today!</a></p>

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One-click domain connect for GoDaddy and Ionos

Domain setup experience simplified: Moda's One-Click integration with GoDaddy and Ionos

One click Domain Connect for GoDaddy and Ionos

<h3 id="">Analyze your marketing performance with the new Marketing Dashboard</h3><p id="">We have expanded our Analytics with 6 new Marketing Reports. The new Marketing Dashboard will help you make better decisions by analyzing and surfacing data in a clear, easy to understand way. It will also help you track the performance of your campaigns and flows, and measure their impact on conversions. These reports will save your time and help you make better marketing decisions.</p><p id="">‍</p><h3 id="">Pure insights with the click of a button</h3><p id="">No need to download heavy files for each report, all the data is embedded in an industry-standard dashboard interface, making it possible for you to analyze even when you're not in the mood to read data.</p><p id="">‍</p><h3 id="">Some of the metrics you can view in the dashboard are:</h3><ul id=""><li id="">Campaigns Revenue</li><li id="">Flows Revenue</li><li id="">Goal Conversion Rate</li><li id="">Click Through Rate</li><li id="">Revenue per Recipient</li></ul><p id="">‍</p><h3 id="">Steps to view the Marketing reports:</h3><ul id=""><li id="">When you log in to Moda, navigate to Dashboards under Analytics in the top left corner.</li><li id="">Click on Dashboard.</li><li id="">On the top right corner, find the ‘Marketing’ tab.</li><li id="">Now click on the tab to view the reports.</li></ul><p id=""><a href="https://help.getmoda.io/en/articles/6844535-marketing-report" id="">Learn more about Dashboards</a></p>

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Analyze marketing performance with Marketing Dashboard

Now you can understand and access how your marketing campaigns or flows are performing across your channels. Learn about revenue per recipient, CTR and more metrics as such.

<h3 id="">AI-enabled Email Builder</h3><p id="">We’re excited to announce that our Email Builder is AI-enabled. This means easier ways to get content or design inspirations for your messages through AI.</p><p id="">When creating an Email or SMS campaign, writing copies is a must. Once you lay down your narrative, trying to refine it takes time and effort. This is why with our AI-writer, you can easily rephrase and re-write sentences for headers, body text, CTA buttons and more.</p><p id="">‍</p><h3 id="">Choose your story with content that re-writes itself</h3><p id="">Don’t worry about spending time in writing and refining your content before sending it out - there are various sentence suggestions for Headers and CTAs that would help elevate your content. Let our AI-writer do the hard work for you - choose from suggestions to generate copies in minutes.</p><p id="">‍</p><h3 id="">Create beautiful AI images from texts</h3><p id="">Apart from content, you can now generate AI images from text prompts right in the builder. Your prompts can be as customized as possible and suitable for your brand goals. For instance: Designing an image with hues tone sky and kids playing with football.</p><p id="">‍</p><h3 id="">Elements in the builder</h3><ol start="" id=""><li id="">Smart AI text-to-image generator: Generate images from text prompts, customize it to your liking</li><li id="">AI Smart Headings: Re-write your email headers and get inspirations</li><li id="">AI subject lines and pre-header assist: Get inspirations and re-write subject lines &amp; pre-headers to maximize open rates</li><li id="">AI Smart buttons: Find CTA button inspirations that makes people want to click.</li></ol><p id="">‍</p><h3 id="">How does it work?</h3><p id="">When creating a campaign, navigate to the email builder. Now click on the Content Block to view the Heading, Image, and Button tabs. Drag-n-drop them in the email builder. Now click on the element, and navigate on the left side to ‘Get Suggestions’. Choose from various content types to inspire you.</p><p id="">For images, click on Generate Images, type your desired text and see the magic unfold.</p>

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Never run out of content and image ideas with AI-enabled Email Suite

Now create images from texts, get content suggestions for subject lines and pre-headers, all using AI within our Email builder.

AI-enabled email builder suite

<h3 id="">Powering Ads &amp; Analytics: Google Ads integration for actionable insights and cost-effective Ad Spends </h3><p id="">We've Returned with an extraordinary addition: Google Ads Integration. Designed to empower businesses of all sizes, this integration unlocks a world of possibilities to amplify your advertising success.</p><p id="">With Google Ads being one of the powerful advertising platforms available, you can optimize your ad campaigns to the fullest from this integration. To answer the question that has challenged marketers for ages, “Is my marketing really working?” This integration makes it possible for every marketer on Moda to measure the impact of their campaigns across devices and channels - all in one place, and at no additional cost. </p><p id="">A big theme you’ll here about today is Attribution dashboard. By obtaining this data from our Attribution dashboard, you gain a comprehensive understanding of the customer journey, from initial impression to conversion.</p><p id="">Key features that will transform your advertising strategy-</p><p id="">‍</p><h4 id="">Hello Google Attribution, goodbye last-click</h4><p>‍</p><h5 id="">Cross-Channel Insights</h5><p id="">Google Ads users are left with ‘clicks’ data and revenue guestimations using conversion values. The Attribution Dashboard breaks down the performance of your Google Ads campaigns across different channels, providing a holistic view of your marketing efforts. Whether it's search ads, display ads, or video ads, you can evaluate their impact individually and collectively to uncover the channels that yield the best results.</p><p id="">‍</p><h4 id="">Advanced Reports as your pathway to success</h4><p>‍</p><h5 id="">Advanced Attribution Reports</h5><p id="">Our integration provides easy conversion tracking, allowing you to measure the success of your campaigns accurately. By tracking actions such as Last touch attribution journeys and metrics like ROAS you can gain valuable insights into the effectiveness of your ads and which means, you can see (and compare) how campaigns are performing at different pipeline stages and strategize your campaigns accordingly. </p><p id="">‍</p><h5 id="">Performance Visualization</h5><p id="">With the Attribution Dashboard, data visualization becomes an effortless affair. Interactive graphs and charts provide intuitive representations of your campaign performance, making it easier than ever to identify trends, patterns, and areas of improvement. Visualizing your data empowers you to analyze your campaigns at a glance, saving you time and effort in extracting valuable insights.</p><p id="">‍</p><h4 id="">Clicks don’t pay the bills, revenue does.</h4><p>‍</p><h5 id="">Budget Optimization</h5><p id="">The real magic happens when you contrast your campaign’s impression share against the attributed revenue. It's a growing and important trend for marketers today. By emphasizing budget optimization strategies that consider impression share and attributed revenue, you can make data-driven decisions that lead to more profitable campaigns. Prioritizing revenue-driven metrics allows you to maximize the ROAS and is a greater step towards building, repeating and scaling your Google Ads success.</p><p id=""><a href="https://app.getmoda.io/sign-up" id="">Try Moda for free today!</a></p>

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Google Ads integration for actionable insights on ad spend

Powering Ads & Analytics : Google Ads integration for actionable insights and cost-effective Ad Spends

<h3 id="">Boost engagement &amp; ROI with WhatsApp conversational marketing</h3><p id="">We are thrilled to announce the launch of WhatsApp on Moda. This integration opens up a world of possibilities for businesses to engage with their customers on a more personal and interactive level. With Moda's powerful marketing capabilities, combined with the wide reach and popularity of WhatsApp, brands can now tap into a new channel to connect, engage, and convert their target audience like never before.</p><p id="">WhatsApp has become an integral part of our daily lives, with billions of users exchanging messages, making voice and video calls, and sharing multimedia content. Recognizing the immense potential of this platform for marketing purposes, Moda has seamlessly integrated WhatsApp into its feature-rich marketing suite. This integration empowers businesses to leverage the power of WhatsApp to engage with customers in a highly personalized and conversational manner.</p><p id="">‍</p><h4 id="">Key benefits of WhatsApp marketing integration with Moda<strong id="">‍</strong></h4><ol start="" id=""><li id=""><strong id="">Enhanced customer engagement:</strong> Businesses can establish direct and real-time communication with customers, providing a more engaging and interactive experience. Through text, images, &amp; videos, brands can create compelling conversations that resonate with their target audience, leading to improved engagement and brand loyalty.<strong id="">‍</strong></li><li id=""><strong id="">Personalized customer interactions:</strong> Moda's advanced marketing capabilities enable businesses to segment their audience, allowing them to send personalized messages, offers, and recommendations via WhatsApp. By delivering tailored content to individual customers based on their preferences and purchase history, brands can create a more personalized and relevant experience, increasing the chances of conversion.<strong id="">‍</strong></li><li id=""><strong id="">Seamless multi-channel marketing:</strong> Brands can effortlessly integrate WhatsApp campaigns with their overall marketing strategy, ensuring consistent messaging and branding across different channels. This unified approach helps optimize marketing efforts and maximize ROI.<strong id="">‍</strong></li><li id=""><strong id="">Detailed analytics and reporting:</strong> Moda provides comprehensive analytics and reporting features, allowing businesses to measure the effectiveness of their WhatsApp marketing campaigns. By gaining insights into customer behavior, message open rates, click-through rates, and conversions, brands can make data-driven decisions to refine their marketing strategies and drive better results.</li></ol><p id="">To learn more about how Moda's WhatsApp integration can revolutionize your marketing efforts and help you achieve your business goals, sign up for early access via our waitlist.<a href="https://www.getmoda.io/whatsapp" id="">‍</a></p><p id="">‍</p><p id=""><a href="https://www.getmoda.io/whatsapp" id="">Join Waitlist.</a></p>

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Introducing WhatsApp for Business

Engage in conversational marketing with customers on a more personal and interactive level and boost ROI.

WhatsApp integration with Moda

<p id="">With our native integrations with Pexels, Pixabay and Unsplash, you get unlimited stock images that can be embedded in your email campaigns. But it doesn’t end there!</p><p id="">You can now edit those images in Unlayer and customise it according to your brand tone, colors and liking.</p><p id="">‍</p><h3 id="">What properties can you add?</h3><p id="">You can customize your images with:</p><ul id=""><li id="">Filters</li><li id="">Lines</li><li id="">Stickers </li><li id="">Shapes</li><li id="">Frames and so much more!</li></ul><p id="">‍</p><h3 id="">How to use it?</h3><p id="">When designing a campaign, go to campaign builder and click ‘Images’. You can select an image from the library and add it to the campaign. Then click on the image and select ‘Apply Effects’.</p><p id=""><a href="https://help.getmoda.io/en/articles/6761723-elements-in-the-email-campaign-builder">Learn more about Stock Image Editor</a></p>

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Edit images in the campaign builder

With our native integration with Pexels, Pixabay and Unsplash, you can get unlimited stock images in our campaign builder. But it doesn’t end there! You can now edit those images in Unlayer and customise it according to your brand tone, colors and liking.

<h3 id="">Analyze individual flow messages and see what works</h3><p id="">Marketing automation is a powerful tool that allows businesses to automate repetitive marketing tasks and provide personalized messaging to customers at scale. However, without proper analytics, it can be challenging to measure the success of automation campaigns and identify areas for improvement.</p><p id="">Flows Analytics solves this problem by providing detailed data on the performance of each automation flow. This includes metrics such as open rates, click-through rates, conversion rates, and revenue generated.</p><p id="">With detailed performance metrics, marketers can improve targeting and messaging strategies, increase retention rates, and improve the overall customer experience.</p><p id="">For example, you can identify which automation flows are most effective at converting first-time customers into repeat buyers. They can then use this information to adjust their messaging and targeting strategies to improve retention rates.</p><p id="">It is also useful for identifying opportunities to improve the customer experience. By analyzing how customers interact with automation flows, you can identify pain points and areas where you can offer more personalized and relevant messaging.</p><p id=""><a href="#">Learn more.</a></p>

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Flow analytics: Measure what matters

Analyze individual flow messages and see what works with holistic metrics.

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