Optimize Campaigns with Universal Marketing Attribution

Optimize ROAS with our privacy-safe, omni-channel marketing attribution platform that is powered by your first-party data.


Make daily optimization decisions with confidence using granular campaign performance insights.


Leverage industry standard multi-touch attribution models with your auto-tracked data.


Use our first-party identity graph to recognize & attribute sales from anonymous visitors.

Gain instant visibility into your best (and worst) performing channels

In-platform or GA4 report numbers not adding up? Solve it with our independent multi-touch attribution tool.

The true ROAS of your marketing channels

Get a blended view of marketing attribution across all channels. See exactly what’s converting with the highest ROAS, update spends, refresh creatives, and more.


Fix duplicate attribution credit issues caused by biased in-platform reporting.


Get transparent performance reporting on channel, campaign, ad set, ad and creative level.


Compare between world class attribution models, look back windows, business KPIs, and more.

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Drive higher ROAS with transparent Order & Product level insights

See how every order is given attribution credit across different ad & marketing channels. Deep dive into which marketing channels contribute to your top selling products & plan your product promotion strategy accordingly.


Find winning Customer Journeys & channels that contribute

View your top customer journeys, dig deep into customer behaviours with 100+ touchpoints, and identify channels that contribute the most across journeys. Strategise open targeting vs retargeting campaigns with new insights.

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Integrate with all your Ad & Marketing channels

Integrate with Ad & marketing channels you already use. Get started in minutes with 1-click integrations to Lifesight. Choose from 250+ apps to integrate from.

Integrate with all your Ad & Marketing channels

World class Attribution powered by your first-party data

We identify, enrich & retain your marketing identifiers to mitigate signal loss up to 99%. Lifesight’s First-party ID graph powered by Server Side tracking ensures your Ad channels have the best attribution data - in a privacy first future.

Power your marketing channels with enriched signals

Lifesight tracks every anonymous visit, maps it to your customer profiles, and sends conversion events back to ad channels in real-time. Give back power to your ad channels, and boost ROAS.

Using our native CAPI integrations with Facebook, Google & TikTok, you can do all this & more in a single click, no dev efforts needed.

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Move enriched segments to marketing channels for higher conversions

Build customer segments using Lifesight’s enriched events. Use our pre-built RFM segments, or create using our drag-n-drop segment builder - from purchases, add-to-cart drops, page visits, etc.

Pass customer segments as custom audiences to Ad channels, and drive effective retargeting campaigns.

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Power growth with Customer & Product Insights

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Analyze CAC Payback & LTV with Customer Cohorts

Find hidden patterns in your new vs existing customer cohorts. Double down on marketing channels & campaigns with confidence!

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Drive retention with RFM and Segments

Segment audiences with our pre-built RFM segments or create custom segments based on purchases, add-to-cart drops, page visits & more! Use these audience segments for remarketing campaigns in ad channels.

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Identify purchase patterns linked to marketing channels

Drill down to your most active customers, uncover their paths to purchase, and discover which channels contributed to purchases vs assisted conversions.


reduction in Cost Per Acquisition

Learn how a DTC home equipment brand optimized their CPA and reduced ad waste with Lifesight’s Multi-Touch Attribution

Having access to real-time data is incredibly important to us — as it is to all DTC brands. We can now connect with the end consumer on a much deeper level than retailers. Having a transparent insight into the attribution journeys gave us the confidence to adjust our budget effectively.

Head of Performance Marketing,

Home equipment brand earning $11M in MRR

Trusted by leading Brands & Agencies worldwide

Spend with confidence & boost your ROAS!


Increase ROAS by up-to 40% & reduce CAC by up-to 35% with Lifesight’s world class attribution enriched with First-party ID graph & server side tracking.


1-Click integrations to all your ad & marketing channels, no devs required. Simply connect your store & marketing channels - and see the magic unfold!