Fix your marketing attribution with incrementality intelligence

Start measuring true marketing impact with unified marketing measurement suite, powered by causal AI.

Why 100+ eCommerce brands Lifesight

Decrease customer acquisition costs

Decrease customer acquisition costs

Leverage our unified measurement & optimization methodologies to drive your CAC down.

Reduce ad waste

Reduce ad waste

Spend your money in the channels and tactics that drive incremental sales & stop everything else.

Improve incremental ROAS

Improve incremental ROAS

Drive true mROI using incrementality intelligence & move the needle towards business KPIs instead of vanity metrics.

Get started

Trusted by leading Brands & Agencies worldwide

Move your focus from conversions to incrementality

Ditch conventional attribution-only approach & adopt modern AI-powered measurement stack.

Allocate your budgets to channels driving incremental sales

Stop spending in channels that don't drive incremental sales & focus your efforts on channels that do.


Easily simulate multiple scenarios & forecast outcomes before you spend.


Validate & calibrate with built-in incrementality testing.


Get AI-generated recommendations for opportunities across the funnel.


Optimize your campaigns based on data-driven models

Leverage our flexible universal attribution tool to make granular campaign optimization.


Analyze blended campaign performance across channels.


Stop, increase or hold line items directly from the unified view.


Apply & compare various data-driven models to validate outcomes.


Analyze the impact of marketing on incremental sales

Move beyond dashboards to decisions with incrementality intelligence & analysis.


Analyze the performance of marketing decisions on KPIs.


Track your customer journeys and paths.


Uncover patterns & predict customer behavior.



increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month.


incremental lift in sales from social media ads

Read how a personal care brand increased ad budget with our Incrementality Measurement & Geo-Experiments

"Adopting Lifesight was a game-changer for our marketing team. The transparency it provides in terms of experiments and consumer interaction has been invaluable, allowing us to scale our initiatives, with enhanced engagement and sales."


Personal-care brand earning $130M in ARR