As the e-commerce landscape continues to evolve and grow, the use of A/B testing is becoming increasingly crucial for companies looking to increase conversions and succeed in the space. Shopify is an industry-leading platform for creating e-commerce websites, and with that comes the need for the best possible A/B testing apps to ensure an optimized website. In this article, we'll be covering the best A/B testing apps for Shopify stores to help you decide which one is the best fit for your business. We'll be providing in-depth analysis of each app and the features that it offers, so you can choose the one which best meets your needs. With these apps, you'll be able to get more insights into your customers' behaviour and tailor your website to maximize conversions and increase user engagement. Whether you're a novice or seasoned Shopify user, you'll find the perfect A/B testing app to get you started on your journey to success.

Ark — Checkout Upsell & Survey

Thank You Page Builder: Cart, Upsell Recommendations & BOGO




Shopify merchants looking to drive more sales from their existing customers and acquire feedback from them should not look any further than Ark — Checkout Upsell & Survey, a powerful app that enables users to create custom thank you pages with attractive upsell and cross sell offers, post-purchase surveys, free gifts and free shipping. With the drag and drop editor on any theme, merchants can take full control of their thank you page in no time.

Collections Sort & Categories

Use product sorting, smart collection pages & cross-sell to boost profit




The Collections Sort & Categories app for Shopify provides a comprehensive suite of advanced merchandising and product sorting tools for ecommerce stores. This enables store owners to increase sales, optimize their inventory, and create an impressive customer experience. The app is powered by Kimonix’s AI-driven collection creator, which allows store owners to effortlessly manage and organize their collections. Additionally, the app provides collection sorting algorithms, cross-sells based on frequently bought together items, and collection page A/B testing. With these tools, merchants can set up unique collections and segment collections as needed. Moreover, store owners can use personalized collection pages to drive sales from email marketing campaigns.

Dexter ‑ Product Price AB Test

Increase revenue by A/B testing product prices.




The Dexter – Product Price AB Test app is a great tool to increase the average order value of your business by finding the best price for your product. Through statistically significant A/B tests, you can achieve the right pricing and make more profit. Dexter is one of a kind and it lets you price test a product simultaneously over a certain period of time, while other apps offer basic A/B tests. It also ensures that revenue per 100 visitors is monitored at all times.

Drip: Email Marketing + Popups

Email Marketing Automation + Popups for Ecommerce Growth.




Drip is an amazing email marketing and popup app built for Shopify stores. It allows store owners to control the customer journey and leverage segmentation to deliver the right message to their audience. With this app, users can start capturing leads with on-brand capture forms, set up powerful and effective email workflows, and enjoy beautiful and customizable email templates all in one place. With a 14-day free trial, users can get a taste of how this app can help them drive more sales and success online.

FigPii Replays & Heatmaps

A/B testing, Visitor Replays, Heatmaps, Polling, and more.




FigPii Replays & Heatmaps is an app that provides you with heaps of data on your Shopify store so you can quickly identify where and how visitors are struggling. FigPii does this using a combination of visitor data and the largest dataset of site improvements. It then provides actionable insights and useful changes you can make to improve your site in an effort to increase conversions.With FigPii, you get access to a range of tools including heatmaps, session replays, A/B testing, polls, and more. Every tool can help you pinpoint website visitors' needs and wants and ensure that you reach more people in your target audience. With FigPii, you can make the most of all the data available to you and stay ahead of the competition.

Honeycomb Upsell & Cross Sell

Boost your sales with one-click upsell & cross sell funnels




Honeycomb Upsell & Cross Sell is an app that helps Shopify stores to increase their revenue without needing to increase their traffic. This app is designed to feature compelling upsell and cross-sell offers anywhere in your store like the product page, cart page, post-purchase, and even on the thank you page. Honeycomb Upsell Funnels also comes with an AI recommendation engine that helps in matching the best upsell offers with the right products.

Intelligems Price Testing

A/B Test your prices and shipping rates to boost profit




Intelligems Price Testing is an app that allows merchants to simplify and automate the A/B testing of their prices, shipping rates, and volume discounts. It helps to boost profit using real data and robust analytics that provide insight into the impacts of the tests on their conversions, revenue, and cash margins. This comprehensive app is ideal for merchants of all sizes who want to keep the profit of their business up and running.


Commerce Experience Platform to increase online revenue




The Nosto app for Shopify gives merchants the opportunity to create personalised customer experiences for increased engagement and conversions. The app is designed for ease of use and does not require dedicated developer resources or a lengthy implementation process. Leading commerce brands, from over 100 countries, have all benefited from the use of Nosto, so shop owners can be sure that their business will grow and their customers will be delighted with the results.

Profit Calc: Profit Calculator

Understand Your Profit With: Dashboards, Analytics, & Insights




Profit Calc: Profit Calculator is a Shopify App that makes it easy for business owners to analyze their financial performance and make informed decisions. Profit Calc has useful features for business owners, such as one-click profit calculations with detailed analysis and breakdowns, syncing with all essential ad platforms, the ability to work with stores that use VAT and COD, historical currency rates and real-time exchange rates, and so much more. Profit Calc has an intuitive dashboard that makes it easy for business owners to understand their store’s financial performance. The app also has a 15-day free trial and the monthly fee is $39, which is definitely a great deal for business owners who need the help of an automated app.

Smart Pop ‑ Pop Ups, Email

Grow your contacts with Pop Ups, Email Marketing




Smart Pop ‑ Pop Ups, Email is an app from Eggflow Marketing Automation that allows you to create and customize pop-up windows to grow your email list and offer discounts or promotions. This app enables you to display coupons and offers based on customer triggers like time on site, scroll behavior, or exit intent. Smart Pop also supports A/B testing to help you optimize your display results, as well as direct integration with email automation tools like Hubspot, Sendy, MailChimp, and Shopify. With Smart Pop, you can quickly set up and customize pop-ups for various purposes to help your business grow.


Vantage Automates Facebook, Google and Pinterest Ads




Are you looking for a way to improve your Return On Investment (ROI) by A/B testing your eCommerce audience, but don’t have the time to invest in complex setups? Vantage is the solution you need. This powerful app from Shopify is designed to help businesses increase their online sales and optimize their advertising spending. It offers a suite of features that make it simple to build, segment, and test audiences, allowing you to make the most of your budget to drive conversions.

Wigzo ‑ Text, WhatsApp, Email

Email, SMS, WhatsApp, Onsite, Push and FB Messenger




Wigzo is an all-in-one marketing automation app that enables ecommerce merchants to create and manage engaging marketing campaigns across all digital channels - text, WhatsApp and email. With a few clicks, merchants can set up permission-based marketing campaigns that are compliant with text marketing laws and provide easy-to-use segmentation and A/B testing modules to measure campaign performance. Wigzo makes it easy to stay on top of customer engagement and loyalty.