Visits per user
Visits per user is an ecommerce metric that calculates the average number of visits that each unique user makes to a website.
Visits per user is a key performance indicator (KPI) used in ecommerce analytics to measure user engagement with an online platform over a specific period. It quantifies the number of times a unique user visits a site and helps businesses understand their customers' shopping habits, frequency of visitation and overall engagement. More frequent visits typically infer a higher level of user engagement and interest in the platform's offerings.
Formula
Visits per User = Total Number of Visits / Total Number of Unique Users
Example
For instance, if an ecommerce website received 10,000 visits in a month and had 5,000 unique users, the visits per user would be 2. That means, on average, each user visited the site twice in that month.
Why is Visits per user important?
Visits per user is a crucial metric as it provides insights into user engagement and loyalty. If a website has a high visits per user ratio, it indicates a higher engagement level, meaning users find the content valuable, leading them to revisit multiple times. This metric can also be a sign of a strong customer retention strategy, as repeat visitors are often more likely to convert into customers or subscribers.
Which factors impact Visits per user?
Several factors can impact visits per user. User experience, quality of content, mobile optimization, site efficiency, ease of navigation, and personalized marketing campaigns directly influence user engagement. Seasonal shopping trends, pricing strategies, customer support, and product offerings also play vital roles.
How can Visits per user be improved?
Improving visits per user can be achieved by enhancing user experience. This includes quality content creation, personalized user experiences, relevant product recommendations, and optimized site speed. Additionally, running engagement programs, offering promotions or loyalty rewards, and maintaining an agile customer support system can boost repeated visits.
What is Visits per user's relationship with other metrics?
Visits per user correlates with significant ecommerce metrics like the conversion rate and bounce rate. A higher visits per user rate often aligns with a higher conversion rate if the online platform can successfully encourage purchases. However, it might correlate with a higher bounce rate if users leave without interacting due to a disappointing user experience. Also, it connects with customer lifetime value, as a higher frequency of visits often results in an increased overall purchase value.
Explore more Glossary terms
Visits Conversion Rate
Visits Conversion Rate (Visits CR) is the ratio of visits that result in completed transactions to total site visits.
Viral coefficient
The Viral Coefficient reflects the number of fresh customers that a single existing customer can bring to an eCommerce b...
Viral Impressions
Viral Impressions measure the degree to which content spreads across social media channels without direct sponsorship.
Viral Reach
Viral reach is a metric of social media performance used to gauge how many times your content has been seen due to someo...
Visits per Visitor
Analyze user engagement with Visits per Visitor. Measure average website accesses per user, indicating customer loyalty ...
View-through rate
View-through rate (VTR) is the percentage of users who view an ad and perform a desired action afterwards.