Self-Serve DSP is an automated, real-time auction platform for digital ad inventory buying based on programmatic ad targeting methods.
A Demand-Side Platform (DSP) is a software system that allows advertisers to buy digital ad inventory from multiple publishers across different channels via one interface. A Self-Serve DSP empowers advertisers to handle their advertising campaigns directly, having the complete oversight to manage and optimize their programmatic ad buying process without engaging a third-party.
A fashion ecommerce store uses a Self-Serve DSP to directly purchase ad space in real-time on multiple social media platforms to showcase its latest clothing line to a specific age group within a particular geographical location.
Self-Serve DSP is interconnected with several ecommerce metrics, mainly return on advertising spend (ROAS). A well-optimized Self-Serve DSP can lead to higher ROAS. It also impacts website visits, bounce rate, and ultimately, sales. As traffic increases, conversion rates may also improve, positively impacting other metrics like customer lifetime value (CLV) and customer acquisition cost (CAC).
Video on Demand (VOD) refers to the digital procurement of video content on specific user requests.
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Dynamic Links are changeable URLs that direct different users to various locations based on specific criteria.
Deferred Deep Linking is a method that directs a new user to a specific location within an application after installatio...
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