Engagement

Backlinks For Your Ecommerce Business.webp

We cover why ecommerce businesses need a blog, ecommerce blog ideas, and some of the best ecommerce blogs and what you can learn from them.

Why do Ecommerce Stores Need Blogs? Brands for Inspiration

Experience

62e3888add6d204e844bff40-643fc0c9517b5e15a33f40a6_Top%20Strategies%20to%20Improve%20Customer%20Satisfaction.webp

Customer satisfaction is a way to measure or quantify how happy a customer is with your product, service, or any experience when engaging with your brand. 

Top Strategies to Improve Customer Satisfaction in Ecommerce

Measurements

<p>Hello Modern Marketers!</p>
<p>The holiday season is upon us, and with Black Friday and Cyber Monday (BFCM) looming large, the pressure is mounting to ensure that our campaigns not only shine but also deliver! If you've been wondering how to measure your BFCM efforts effectively, we've got a treat for you. Dive into our freshly released BFCM Measurement-Centric Marketing Guide and get set to transform your festive season strategies!</p>
<p>This isn't just about capitalizing on the heightened retail activity during BFCM. It's about harnessing the insights gathered from these prominent events to optimize your marketing strategies, ensuring they're robust enough to pave the way for sustained profitability that extends through Q5 and beyond.</p>


 <a href="https://www.lifesight.io/resources/made-to-measure">![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Image_banner_of_the_guide_468123055e.webp) </a>

<h2>A Sneak Peek into Precision Planning</h2>
<p>This guide delves into a meticulous plan, starting four weeks ahead of the big days. But it's not just a countdown; it's your marketing compass. The journey begins with a deep dive into Marketing Mix Modeling (MMM), focusing on channel-specific insights and historical data dissection. It's about looking back to move strategically forward, understanding which moves paid off before to replicate and improve them.</p>

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<p>But what are numbers without context? Your targets! We've included a crystal-clear framework for setting up your objectives. This guide walks you through aligning your historical data with ambitious yet realistic goals, fortifying your foundation before the real game begins.</p>
<h2>Calendar of Calculated Moves</h2>

<a href="https://www.lifesight.io/resources/the-incremental-roas-playbook-for-bfcm"> ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/image2_195d005146.webp)</a>


<p>Imagine navigating through the busiest days of your campaign with a well-structured calendar, knowing well in advance what needs your attention. That's exactly what this guide provides! It includes a detailed weekly planner, pointing out the key phases of your strategy, from initial budget allocations and prediction model setups to real-time campaign adjustments during the heart of the shopping season.</p>
<p>Here's the best part: we've integrated a feature allowing you to monitor your Key Performance Indicators (KPIs) as you progress through the season. This isn't just a roadmap; it's your scoreboard, continuously showing whether you win the game.</p>

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<h2>Assets That Make a Difference</h2>
<p>We know that in the digital world, interaction is key. That's why our guide isn't a passive scroll-through. Included are actionable checklists ensuring you never miss a beat, keeping your strategy dynamic and adaptable. These checklists are designed for practicality, stripped of any jargon, making them your quick go-to in the heat of the moment.</p>

<a href="https://www.lifesight.io/resources/the-incremental-roas-playbook-for-bfcm"> ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/image4_df76fb0f01.webp)</a> 

<p>But wait, there's more to this season than just a rush of sales. Our post-campaign analysis framework is a gem, offering a structured approach to understanding the 'why' behind your 'what.' It's a treasure trove of learning, setting you up not just for reflection but for strategic evolution.</p>


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<p>In addition, the guide is loaded with "Pro Tips" compiled from professionals in the industry to give marketers an edge.&nbsp;</p>

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<h2>Key Takeaways That Empower</h2>
<ul>
<li>Data-Driven Decisions: The guide reinforces how historical data isn't just numbers but lessons from the past, teaching you to leverage it.</li>
</ul>
<ul>
<li>Real-Time Reactions: Learn the art of agility with tips on adapting your strategies on the fly and responding to real-time data for maximum impact.</li>
</ul>
<ul>
<li>Beyond the Numbers: Our guide emphasizes the human side, explaining how to gauge customer satisfaction effectively, turning numbers into narratives.</li>
<li>The Growth Loop: It's not just about this season. The guide shows you how to take your insights forward, building a continuous loop of improvement and success.</li>
</ul>
<p>Our comprehensive guide is more than a document; it's a mentor, a tool, and a companion geared to make this holiday season your most successful yet. It's built on the expertise of industry veterans, packed with the wisdom of years, and carved with today's trends.&nbsp;</p>
<p>Ready to take the leap? Dive into the details, emerge with clarity, and execute with precision. Your ultimate holiday season success is just a guide away!</p>

 <a href="https://www.lifesight.io/resources/made-to-measure">![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Image_banner_of_the_guide_468123055e.webp) </a>


Unveiling the Ultimate Guide for Measuring Your Holiday Season Success and Beyond.webp

Master your holiday sales strategy with our comprehensive guide on measuring success and optimizing for peak performance all year round.

Unveiling the Ultimate Guide for Measuring Your Holiday Season Success and Beyond

<p>A customer data platform, or CDP, is an increasingly important tool for businesses looking to deliver personalized customer experiences at scale. A CDP provides a single, unified view of each individual that powers targeted campaigns and interactions across channels by consolidating customer profiles and data from various sources.</p>
<p>If you've been considering implementing a CDP but aren't sure where to begin, this post will give you a high-level overview of the key steps to get started. By the end, you'll have a solid understanding of what's involved in a solid groundwork for a CDP to improve your marketing efforts and customer relationships. Let's dive into the foundational knowledge you need to make the most of this powerful technology.</p>
<h2>The Rise of Customer Data Platforms (CDPs)</h2>
<p>In the digital age, data has become the lifeblood of businesses, driving critical decisions and <a href="https://www.lifesight.io/blog/cdp-solving-broken-customer-experience">shaping customer experiences</a>. As data sources multiply across CRMs, marketing automation platforms, analytics tools, and more, piecing together fragmented information on customers and prospects becomes an increasingly complex challenge. This data disunity leads to inaccurate reporting, poor personalization, and ineffective experiences that hamper growth.</p>
<p>To harness the promise of customer data, businesses need solutions that consolidate disparate sources into unified profiles and insights. Enter the customer data platform (CDP). CDPs ingest data from all channels and systems, resolve identities, and centralize information to form complete pictures of each customer.</p>
<p>With holistic records constructed in real-time, CDPs empower personalized messaging and experiences. They equip marketers to micro-target campaigns, tailor product recommendations, and optimize spend. Unified data unlocks unified customer understanding.</p>
<p>As privacy regulations evolve and third-party cookies decline, CDPs provide the customer intelligence needed to navigate the future. They future-proof data-driven marketing strategies and personalization. Implementing a robust customer data platform is a strategic imperative for brands seeking to optimize engagement, retention, and growth.</p>
<h2>What is a Customer Data Platform (CDP)?</h2>

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<p>At its core, a <a href="https://www.lifesight.io/cdp">customer data platform</a> (CDP) is a centralized system that collects, organizes, and activates customer data from various touchpoints, creating a unified customer view. CDPs consolidate first, second, and third-party data to build detailed customer profiles that feed personalization, retention, and acquisition initiatives.</p>
<h3>There are two primary CDP architecture types:</h3>
<p><strong>Packaged CDP:</strong> An all-in-one CDP that includes data collection, identity resolution, profile management, and activation. Packaged CDPs are pre-built turnkey solutions requiring less IT effort to implement. They provide an end-to-end data management workflow.</p>
<p><strong>Composable CDP:</strong> A modular approach that combines best-of-breed components for data ingestion, identity linking, profile building, and more. Composable CDPs provide flexibility to pick customized elements. However, they require more integration work.</p>
<p>In both forms, CDPs create a persistent, continuously updated customer database. They seamlessly link behavioral, transactional, and observational data at an individual level in real-time. Powerful identity resolution connects data from anonymous sources to known individuals.</p>
<p>This holistic data foundation powers personalized messaging and experiences. CDPs activate unified profiles across channels through audience segmentation, campaign management, and integration with operational systems.</p>
<p>As privacy laws tighten and third-party cookies decline, CDPs will only grow in importance. Their ability to ethically centralize consented first-party data provides the customer intelligence needed for the future.</p>
<h2>How does a CDP differ from other Data Systems?</h2>
<p>

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</p>
<p>While there are multiple tools that manage customer data, CDPs stand out because of their real-time data unification and activation capabilities.</p>
<p><strong>Compared to CRMs:</strong> CRMs like Salesforce focus on sales and service data. CDPs consolidate broader sets of behavioral, transactional, and engagement data across marketing, sales, service, and more. CRM data remains siloed while CDPs unify data enterprise-wide.</p>
<p><strong>Compared to DMPs:</strong> DMPs (Data Management Platforms) manage anonymous audience data for targeting. CDPs create persistent, individual customer profiles. DMPs lack identity resolution to tie data to real people. CDPs enable known, personal engagement.</p>
<p><strong>Compared to Tag Managers:</strong> Tag managers like Google Tag Manager deploy tracking scripts. But they don't actually unify data at the customer level. CDPs build detailed individual records for messaging and personalization.</p>
<p><strong>Compared to BI Tools:</strong> BI Tools report on structured data sets. CDPs integrate structured, unstructured, and time-series data. BI tools lack identity management and profile building in real-time. CDPs activate data.</p>
<p><strong>Compared to Analytics Platforms:</strong> Analytics platforms enable collection, <a href="https://www.factori.ai/measurements">measurement</a>, and reporting. But they don't directly power customer engagement or personalization. CDPs activate insights.</p>
<p>The centralized, real-time customer records within CDPs uniquely empower personalized omnichannel experiences. No other marketing data system provides the same holistic capabilities in one solution.</p>
<h2>Key features of an effective CDP</h2>

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<p>An effective customer data platform is defined by capabilities that enable real-time, unified profiles and cross-channel activation. Here are 7 key features to look for:</p>
<h3>1. Real-time Data Integration</h3>
<p>Robust CDPs ingest data continuously through APIs, ETL, and reverse ETL to update customer records in real-time. This enables sending timely, contextual messages that match present customer needs, not just past behaviors. Without real-time ingestion, profiles grow stale.</p>
<h3>2. Unified Customer Profiles</h3>
<p>CDPs seamlessly connect identities across channels to <a href="https://www.lifesight.io/identity-graph">construct complete profiles</a>. Collating data from CRM, web, mobile, in-store, and more provides a holistic view of each customer. This powers hyper-personalized messaging and experiences.</p>
<h3>3. AI-Powered Analytics</h3>
<p>Sophisticated CDPs apply machine learning algorithms to profile data to uncover predictive insights. Patterns like churn risk, lifetime value, and purchase propensity can be detected. This prescribes targeted engagement strategies for each individual. AI augments human analysis.</p>
<h3>4. Cross-Channel Orchestration</h3>
<p>CDPs coordinate unified profiles, <a href="https://www.lifesight.io/segments">segments</a>, and messaging across channels for integrated journeys. They sequence tailored experiences across email, web, mobile apps, call centers, retail stores, and any customer touchpoints. Siloed channels become orchestrated.</p>
<h3>5. Data Privacy and Compliance Tools</h3>
<p>Maintaining customer trust is imperative. Robust CDPs ensure regulated data usage, consent management, and access controls. Data ethics matter more than ever. Leading CDPs enable <a href="https://www.lifesight.io/server-side-tracking">compliance and responsible data handling</a>.</p>
<h3>6. Flexible Data Architecture</h3>
<p>With configurable infrastructure, CDPs can accommodate varied data structures and use cases. Extensible APIs and turnkey connectors integrate easily with unique tech stacks. Pre-built connectors avoid custom coding.</p>
<h3>7. Seamless Integration Capabilities</h3>
<p>CDP insights must be actionable across technology ecosystems. Turnkey integrations reduce friction in embedding data, segments, and insights into operational systems. Smooth integrations allow for leveraging CDP intelligence enterprise-wide.</p>
<p>Beyond marketing, CDPs serve use cases like fraud prevention, customer self-service, sales intelligence, and more. Unified profiles enhance processes company-wide.</p>
<p>The most effective CDPs check all boxes as customer intelligence hub - from adaptable data infrastructure to actionable insights. They drive personalized experiences and strategic growth.</p>
<h2>Benefits of using a Customer Data Platform</h2>

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<p>Implementing a robust customer data platform unlocks a multitude of benefits across marketing, sales, operations, and the entire customer lifecycle:</p>
<h3>For Marketing:</h3>
<ul>
<li>Deeper customer insights inform strategies and personalization</li>
<li>More relevant and timely engagement opportunities</li>
<li>Improved campaign performance through optimization</li>
<li>Accurate measurement of marketing ROI</li>
<li>Future-proofed targeting is not reliant on third-party data</li>
</ul>
<h3>For Sales:&nbsp;</h3>
<ul>
<li>Enriched lead and contact profiles prompt smarter outreach</li>
<li>Understanding of prospect behaviors and preferences</li>
<li>Visibility into marketing-sourced leads for increased conversion</li>
<li>Prioritized opportunities based on customer lifetime value</li>
</ul>
<h3>For Customer Service:</h3>
<ul>
<li>Complete customer history for personalized service</li>
<li>Predictive insights to get ahead of customer issues</li>
<li>Automated self-service recommendations based on profiles</li>
<li>Lower contact rates and improved satisfaction</li>
</ul>
<h3>For Operations:</h3>
<ul>
<li>Centralized consent and preferences simplify privacy compliance</li>
<li>Detected fraud early based on customer patterns</li>
<li>Reduced IT burden through integrated data infrastructure</li>
<li>Enterprise-wide data accessibility under proper controls</li>
</ul>
<h3>For the Customer Experience:</h3>
<ul>
<li>Consistent messaging across all channels and touchpoints</li>
<li>Relevant recommendations matching interests and habits</li>
<li>Seamless experiences based on holistic firm understanding</li>
<li>Proactive service by anticipating customer needs</li>
</ul>
<p>The benefits of unified customer intelligence span the entire organization. CDPs drive growth and efficiency through data-driven engagement, measured marketing, and customer insights. The platform pays dividends across departments.</p>
<h2>Overcoming modern marketing challenges with CDPs</h2>

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<p>Modern marketers grapple with fragmented data, proliferating channels, privacy regulations, and more. Customer data platforms empower brands to turn these obstacles into opportunities.</p>
<h3>1. Fragmented Data Sources</h3>
<p>Marketing teams struggle to gain insights when customer data is fragmented across CRM, web analytics, email, and other platforms. Without a unified view, engagement efforts are not coordinated and experiences remain inconsistent. <a href="https://www.lifesight.io/cdp">CDPs</a> consolidate data enterprise-wide into complete, unified profiles with persistent record-keeping. This singular view of each customer finally overcomes stubborn data silos. For example, online and offline purchase data can be merged to understand omnichannel spending habits.</p>
<h3>2. Rapidly Evolving Customer Behaviors</h3>
<p>Considering how rapidly <a href="https://www.lifesight.io/segments">customer preferences and behaviors shift</a>, legacy marketing systems with batch data updates simply cannot adapt in real-time. As a result, messaging fails to match the present interests of customers. Real-time CDPs continuously update profiles by ingesting data streams as behaviors change. This empowers sending timely, contextually relevant messages tailored to current needs, not just past behaviors. For instance, shifting product preferences can be detected and recommendations adapted quickly.</p>
<h3>3. Regulatory Compliance and Data Privacy</h3>
<p>Customers rightfully demand that their data be handled securely, transparently, and according to their preferences. Meanwhile, regulations like GDPR and CCPA impose requirements around ethical data handling. This makes compliance extremely complex. CDPs help by centralizing consent, rigorously tracking data lineage, and enabling data rights requests. Customer trust is strengthened on both fronts.</p>
<h3>4. Multi-Channel Marketing Consistency</h3>
<p>Delivering seamless omnichannel experiences is incredibly difficult with channel-specific data trapped in silos. CDPs overcome this by using unified profiles to coordinate consistent messaging and experiences across all touchpoints. They finally enable orchestrating tailored customer journeys spanning the digital and physical worlds. Abandoned online carts can trigger in-store offers, for example.</p>
<h3>5. Personalization at Scale</h3>
<p>Today's consumers expect personalized content and recommendations tailored to their unique needs and interests. However, legacy rule-based segmentation cannot scale efficiently. CDPs apply unified profiles and machine learning to automatically segment millions of individuals for tailored omnichannel experiences.</p>
<h3>6. Measurement and Attribution</h3>
<p>Understanding marketing impact across multi-touch buyer journeys with many online and offline touchpoints is incredibly difficult. CDPs analyze full cross-channel data trails to finally uncover true conversion drivers across channels. This visibility optimizes marketing spend allocation towards high-ROI high-impact activities.</p>
<h3>7. Adapting to Technological Changes</h3>
<p>As new martech and data technologies emerge constantly, marketing stacks must rapidly evolve. But inflexible legacy systems buckle under the pressure to integrate new tools and data sources. With modular open architecture, CDPs smoothly onboard emerging technologies and data, future-proofing the marketing technology stack. For example, emerging data sources like IOT devices can be onboarded.</p>
<p>While marketers grapple with these modern realities, CDPs empower brands to transform challenges into advantages. Unified data provides the customer intelligence to deliver personalized experiences at scale, orchestrate cohesive journeys, strengthen trust, optimize spend, and adapt to a changing landscape.&nbsp;</p>
<h2>The next steps in your CDP journey</h2>
<p>Understanding the capabilities and benefits of customer data platforms is an important first step. But grasping the basics is just the beginning. As privacy regulations advance and data proliferate across channels, investing time in finding the right CDP becomes mission-critical for data-driven marketing success.</p>
<p>Selecting a future-ready CDP that evolves with your needs is paramount. Seek an open, flexible solution that centralizes consent, orchestrates insights across channels, and applies AI for actionability.</p>
<p>The transformation powered by unified customer data is profound. Marketers must explore their options to connect fragmented information and unlock new potential. Now is the time to spearhead the shift from channel-centric to customer-centric engagement.</p>
<p>Interested in exploring how a cutting-edge CDP can transform your business? Dive deeper with <a href="https://www.lifesight.io/connect">Lifesight's Connect</a> and discover firsthand the power of unifying data across your technology stack. Let real-time profile orchestration provide the foundation to engage, convert, and retain customers in new ways. The future of marketing begins with unified data, so <a href="https://www.lifesight.io/demo">Connect now</a>.</p>

Everything You Need To Know To Get Started With A CDP..jpg

Discover the power of Customer Data Platforms (CDPs) and supercharge your marketing efforts. Learn everything you need to know to get started with CDPs in this comprehensive guide.

Everything You Need To Know To Get Started With A CDP

Retention

<p><em>With access to years’ worth of customer data, deep pockets and advanced tech capabilities, big brand ecommerce has been acing hyper-personalization strategies to keep their customers coming back. There is a lot for DTC brands to learn from big brand ecommerce, and this blog post is all about those lessons. And, we have a tip for you at the end. Read on to find out more!</em></p><p><em>"During the pandemic, direct-to-customer brands with thriving ecommerce experiences were able to very quickly and easily pivot their marketing and messaging, their energy. They didn't have to fundamentally rethink their business model."&nbsp;</em>This&nbsp;<a href="https://www.shopify.in/research/future-of-commerce/future-of-ecommerce">insight</a>&nbsp;is from Hana Abaza, the Global Director of Marketing for Shopify. She accurately summarizes the growth of DTC brands in the last couple of years.&nbsp;</p><p>Statistics reiterate this observation. According to&nbsp;<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening">McKinsey,</a>&nbsp;the rise of DTC brands was so accelerated that they achieved their global 10-year prediction for growth in just 3 months – during the peak of the pandemic months in 2020. In the US and in 2020 alone,&nbsp;<a href="https://www.imrg.org/blog/direct-to-consumer-booms-during-covid-19/">DTC sales</a>&nbsp;grew by almost 25%. But with the pandemic loosening its clutches, DTC brands will have to upgrade their marketing and customer experience tactics. They need to pivot to continue capturing the attention of online shoppers.</p><p>This blog will explore three hyper-personalization strategies that DTC brands can adopt. These are tried-and-tested methods big ecommerce brands employ to successfully create tailored experiences for their customers.</p><h2><strong>Let's look at some examples, shall we?</strong></h2><h3><strong>Amazon</strong></h3><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:514px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="514px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac0f4e4840a92dc5f1dec_Ecommerce%20Personalization%20Strategy%20-%20Amazon%20Product%20Recommandation.png" loading="lazy" alt="Ecommerce Personalization Strategy - Amazon Product Recommendation" width="auto" height="auto"></div></figure><p>This user has been searching for an inexpensive black tee as a birthday gift for a male friend. After searching for an hour and giving up, she received this email from Amazon.</p><p>With the price and rating mentioned and the recommendation being right on point, the&nbsp;user is likely to make the purchase. Amazon has mastered the art of quick and relevant recommendations to their users based on their search history.</p><p>This step makes the shopping experience smoother, thus generating affinity among shoppers.</p><h3><strong>Dynamite</strong></h3><p>The customer had been looking for office wear ever since her workplace announced it was time to head back to the office. Dynamite took this as an opportunity to send an email with a curated collection of work-wear with a catchy “Revamp Your 9-5” tagline.</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:514px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="514px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac11ae12315b675e3d5a1_Ecommerce%20Personalization%20Strategy%20-%20Dynamite%209%20to%205%20Email%20Campaign.png" loading="lazy" alt="Ecommerce Personalization Strategy - Dynamite 9 to 5 Email Campaign" width="auto" height="auto"></div></figure><p>This is directly relevant to the customer because of their real-time and real-world needs. Dynamite nailed personalization techniques based on the time a potential customer spent on a particular category of products.</p><h3><strong>Instacart</strong></h3><p>Instacart became a lifeline for US customers during the pandemic as stores shut down and delivery became the gold standard.&nbsp;</p><p>While this brand upped its marketing game in general, it employed specific actions too. One such plan was to cross-sell to nudge their regular users to buy sausages in addition to their usual grocery list.</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:490px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="490px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac1515ea531065f091972_Ecommerce%20Personalization%20Strategy%20-%20Instacart%20Cross%20Sell%20Campaign.png" loading="lazy" alt="Ecommerce Personalization Strategy - Instacart Cross Sell Campaign" width="auto" height="auto"></div></figure><p>Instacart sent these emails to only those who had purchased meat from them before. Adding the same-day delivery option in their email was a smart move since frozen foods are often a quick alternative to other meals that take longer to prep. This shows that the brand understands the customer's thought process while buying quick meals.</p><h2><strong>What do these ecommerce brands teach us about customer engagement?</strong></h2><p>That hyper-personalization is at the core of their marketing and engagement strategies. Hyper-personalization is easy when you dive into the customer's purchasing history and demographics using a CDP and make a customer's shopping experience stress-free and seamless.</p><p>Ecommerce brands combine the following strategies to form a powerful hyper-personalization approach. With these, each customer feels like their individual needs are being taken care of:&nbsp;</p><ul><li><a href="https://www.lifesight.io/blog/drive-higher-aov-with-upselling-and-cross-selling">Upselling and cross-selling</a>&nbsp;in line with purchase history;</li><li>Creating curated offers based on user behavior;</li><li>Accounting for weather, season, or location when making recommendations;</li><li>Incentivizing the user to opt-in to marketing emails through discounts.</li></ul><h2>‍<strong>Three guiding principles dictate how brands should deploy these strategies</strong></h2><p>These hyper-personalization lessons have been the holy grail for big brand ecommerce for years. DTC brands looking to maximize conversions should ensure their campaigns follow one or more of these easy-to-deploy guiding principles:</p><h2><strong>Tip 1: Time the offer right</strong></h2><p>A significant chunk of your marketing and customer-engagement campaigns will go ignored if they are ill-timed. For example, if you send summer wear clothing to someone when it's snowing in their location, they are not likely to open the email no matter how lovely the collection might be.</p><p>Similarly, when someone abandons the buying journey mid-way, a well-timed reminder can bring them back on track (whether through an ad or an SMS) and encourage them to complete the purchase.</p><p>Incentivizing your shoppers with a discount to complete their purchase will help convert abandoned leads into paying customers. If not, simply allowing them to tell you why they didn't complete the purchase despite visiting the website will unlock further insights, as is evident from this Nespresso example.</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:612px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="612px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac16a3549a1a44091df5e_Ecommerce%20Personalization%20Strategy%20-%20Nespresso%20Customer%20Survey.png" loading="lazy" alt="Ecommerce Personalization Strategy - Nespresso Customer Survey" width="auto" height="auto"></div></figure><p>Another approach to this strategy is to use audience segmentation to identify which segment celebrates which kind of holiday. Target them accordingly.&nbsp;</p><p>For example, this brand sent Easter-themed offers to customers who searched for or bought something Easter-related the previous year. This level of hyper-personalization leads to high conversions.</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:452px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="452px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac181f0eb1cb55573dedb_Ecommerce%20Personalization%20Strategy%20-%20Easter%20Themed%20Offer.png" loading="lazy" alt="Ecommerce Personalization Strategy - Easter Themed Offer" width="auto" height="auto"></div></figure><p>Another golden opportunity to target your customer with an offer is when they have opted-in for your newsletter. Send them an email thanking them for subscribing and throw in a discount code. You have piqued their attention, so leverage that into action by incentivizing them and appreciating them.</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:553px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="553px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac198f8115f79bd8faca4_Ecommerce%20Personalization%20Strategy%20-%20The%20Body%20Shop%20Welcome%20Gift.png" loading="lazy" alt="Ecommerce Personalization Strategy - The Body Shop Welcome Gift" width="auto" height="auto"></div></figure><p>A competitive CDP partner will help you automate all these processes to target customers with relevant offers at the correct time and on the right channel.</p><h2><strong>Tip 2: Deploy the 3P model - personalized product pitches</strong></h2><p><br>Personalizing your campaigns no longer starts or ends with inserting the customer's name in the ad (although it does help grab attention!). With marketing automation across the customer journey, you can offer everything from AR and VR experiences and match the in-store vibe to build customer knowledge and make choosing products easier (as done by skincare brands like&nbsp;<a href="https://www.glossier.com/picks/build-a-routine">Glossier</a>&nbsp;through a skincare quiz).</p><p>With actionable marketing communication, reel in customers with new product offerings that match their purchase history. Phrase the email in a way that makes the customer feel you have been thinking about them.</p><p>This ad from Dorothy Perkins does precisely that. The full-length email features a curated wardrobe that appeals to busy moms and professionals who don't have the time to coordinate their wardrobes. Dorothy Perkin’s emails targeted this exact audience cohort.</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:716px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="716px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac1a9de864f2ee06437fa_Ecommerce%20Personalization%20Strategy%20-%20DP%20Personalized%20Email%20Campaign.png" loading="lazy" alt="Ecommerce Personalization Strategy - DP Personalized Email Campaign" width="auto" height="auto"></div></figure><p>Such tailored pitches come from data that provides a holistic, 360-degree view of the customer. DTC brands will be able to nail the insights they need for hyper-personalization with a dedicated CDP that compiles customer data from different channels.</p><h2><strong>Tip 3: Identify and solve for customer pain points</strong></h2><p>Ultimately, marketing communication that solves specific pain points will be the most successful.&nbsp;</p><p>An essential outcome you should look for from your customer data is that it should highlight an immediate shopper problem that needs solving.</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:553px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="553px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/631ac1bd7add8c1191b5f015_Ecommerce%20Personalization%20Strategy%20-%20Uniqlo%20Workout%20Clothing%20Campaign.png" loading="lazy" alt="Ecommerce Personalization Strategy - Uniqlo Workout Clothing Campaign" width="auto" height="auto"></div></figure><p>Uniqlo sends these emails in the US during the summer, when women struggle to find sweat-resistant workout clothing that is comfortable.&nbsp;</p><p>DTC brands have to keep in mind that different audience segments may have various challenges, and their targeted emails, SMS and all other touchpoints should speak to these challenges.</p><h2><strong>Are these lessons challenging to adopt?</strong></h2><p>New DTC brands using big ecommerce brands' marketing playbooks may find it difficult to incorporate some of these strategies and the three tips. Crafting the perfect set of hyper-personalization campaigns that drive high ROI can be overwhelming, not to mention rather expensive.</p><p>But the democratization of CDP for modern DTC brands is well on its way with a new CDP in the market - Moda! <a href="https://www.getmoda.io/sign-up?utm_source=moda_blog&utm_medium=signup_link&utm_campaign=signup">Sign up&nbsp;for early access today</a>. We’re ready to help you cut through the noise and walk you into the new era of customer engagement for your DTC brand.</p>

631b04f28cd056e8cce59ace_Hyper Personalize your Emails with Real Time Behavioral Data.png

There is a lot for DTC brands to learn from big brand Ecommerce giants, and this blog post is all about those lessons. And, we have a tip for you at the end.

Ecommerce Hyper Personalization Strategies for DTC Brands

Big Brand Ecommerce Hyper Personalization Strategies all DTC Brands should Adopt

Email

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Here are some of the best Christmas email examples to tap into that joyful holiday revenue stream this year. 1. Missguided 2. frank body 3. Fleur & Bee

10 Inspiring Christmas Email Examples From DTC Brands

10 Inspiring Christmas Email Examples From DTC Brands That Will Win Your Heart

<p>Data is the lifeblood of any organization. From delivering personalized customer experiences to driving engagement and boosting profitability, everything hinges on data. CDPs (Customer Data Platforms) have made the handling of this data more cohesive, streamlined, and seamless. However, as the CDP ecosystem has evolved, different approaches to building and deploying these platforms have emerged. Two of the most discussed models in the current debate are "Packaged CDPs" and "Composable CDPs." What sets them apart, and how should enterprises choose the ideal fit?</p>
<p>Packaged CDP presents a ready-to-deploy framework, bundling together functionalities and tools tailored for specific use cases or industries. Whereas Composable CDPs offer a more adaptable, component-based structure, empowering businesses to select the elements that align with their objectives.&nbsp;</p>
<p>It's essential to factor in the requirements of your data and marketing teams when choosing the preferred CDP for your business. These teams, though interlinked, have unique roles and demands concerning customer data utilization. In this blog, we will delve deeper into the nuances of each, providing insights to help you chart the best path forward in your data strategy journey.</p>
<h2>What is CDP in marketing?</h2>
<p>David Raab first coined the term in his 2013 blog post, <strong><em>'I've</em></strong><a href="https://customerexperiencematrix.blogspot.com/2013/04/ive-discovered-new-class-of-system.html"><strong><em> Discovered a New Class of System: the Customer Data Platform</em></strong></a><strong><em>.'</em></strong></p>
<p>At its core, CDP in marketing refers to software that collects, centralizes, and organizes customer data from various sources to create a unified or 360-degree view of customer profiles. Other marketing tools and systems can use this unified profile to provide more targeted and personalized customer experiences. An <a href="https://cdp.com/basics/cdp-industry-statistics/#:~:text=CDP%20Industry%20Size%20and%20Growth&amp;text=As%20of%20July%202022%2C%20CDP,with%20a%20span%20of%20offerings.">IDC</a> research indicates that 65% of CDP use cases are front office, such as real-time personalization, lead generation, campaign execution, and measurement.&nbsp;</p>
<h2>What are Packaged CDPs?</h2>
<p>Consider that you have two ways of constructing a LEGO castle set. The first way is to buy a pre-packaged LEGO castle set with a specific design, instructions, and all the bricks you need to build that one castle. This is similar to a Packaged CDP; everything is predefined, and you know exactly what the outcome will look like. We will discuss the other way later in the article.</p>
<p>A packaged CDP, also known as a bundled CDP, is a conventional ready-to-use solution. As described by the CDP Institute, <em>it is "a software system that establishes a consistent, unified customer database, accessible to other platforms.</em>" A few packaged CDPs provide tools for setting privacy laws, implementing data governance procedures, and defining data quality guidelines.</p>
<p>Packaged CDP requires storing a duplicate of the data it collects to resolve identities (ID resolution) and create unified user profiles. Yet, the approach to identity resolution, whether probabilistic or deterministic, differs among vendors. Typically, a Packaged CDP provider allows businesses to craft their packages by blending fundamental features with supplementary tools.</p>
<h2>The advantages of Packaged CDPs</h2>
<p>These systems integrate foundational capabilities with business features, aiming to provide a holistic solution for collecting, consolidating, segmenting, managing, and leveraging customer data.</p>
<p>For companies that have yet to invest heavily in infrastructure or have significant gaps in any of the above areas, a packaged CDP is a compelling option. It offers swift benefits and caters to essential business cases dependent on customer data. Here are a few of them:</p>
<ul>
<li><strong>Quick implementation: </strong>As an all-in-one product solution, Packaged CDPs can be deployed swiftly, allowing businesses to benefit from their features without a lengthy setup period.&nbsp;</li>
<li><strong>User-friendly: </strong>With pre-configured settings and intuitive user interfaces, they are more accessible for marketing teams without extensive technical expertise.</li>
<li><strong>End-to-end functionality: </strong>For brands that haven't heavily invested in Customer Experience (CX) architecture, a bundled CDP can fill the gap. It delivers essential functionalities that would otherwise demand significant development effort, providing a comprehensive solution without the need for intricate in-house development.</li>
<li><strong>Ideal for diverse brand profiles:</strong> By centralizing data and audiences, it offers immediate value, ensuring consistent data handling and marketing strategies for organizations with multiple brands.</li>
</ul>
<h2>How do Packaged CDPs work?</h2>
<p>Packaged Customer Data Platforms (CDPs) leverage cloud-based data warehouses to manage and process customer information. The process begins with data collection, where these CDPs efficiently gather information from diverse sources like CRMs, websites, apps, POS systems, email, and social media. They handle various data types, including transactional, behavioral, and demographic customer details.</p>
<p>The next step is data unification, where the CDP breaks down data silos, merging info from various platforms to create a cohesive customer profile. Identity resolution is a vital part of this, as the CDP identifies and links different identifiers, such as email addresses and device IDs, to consolidate user interactions across various channels.</p>
<p>For data storage, the CDP houses this amalgamated customer data in a dedicated database, maintaining the information until actively removed, which assures a durable and reliable customer view. This centralized data then allows for sophisticated segmentation, providing businesses with the means to categorize their audience for more precise and personalized marketing outreach.</p>
<p>Lastly, data syncing is crucial; packaged CDPs are equipped with built-in integrations for a range of APIs, facilitating seamless data transfer to essential business tools like marketing automation, CMS, and advertising platforms, streamlining the entire process from data collection to campaign execution.</p>
<h2>What are Composable CDPs?</h2>
<p>Coming back to our LEGO castle set example. The second way to build it is by having a collection of individual LEGO bricks of various shapes, sizes, and colors. You don't have a fixed design in mind, but instead, you have the freedom to pick and choose each brick, placing them wherever you like based on your creative vision. You can even modify your castle over time, adding towers, bridges, or whatever else you imagine. Composable CDPs follow a similar approach.</p>
<p>They consist of interconnected tools built from either open-source or proprietary software. Depending on its configuration, a composable CDP might possess all, or only some, of the features found in a packaged CDP. These platforms utilize open-source software, managed versions of open-source software, or specialized SaaS tools.</p>
<p>Instead of offering a fixed set of features in an all-in-one package, composable CDPs allow organizations to build, customize, and adapt their CDP based on their unique needs by choosing from a set of components or modules. They enable a single source of truth across the entire organization, greater flexibility, improved data security, and greatly reduced launch times.&nbsp;</p>
<h2>The Advantages of Composable CDPs</h2>
<p>Initially, CDPs gained popularity for tackling a fundamental issue in the martech space, bridging the divide between data and marketing teams. Yet, their closely-knit architecture also introduced additional intricacies. Composable CDPs present a solution to this dilemma, bringing along numerous benefits.</p>
<ul>
<li><strong>Modularity:</strong> You gain complete autonomy in selecting the technologies and methodologies for data collection, storage, modeling, and activation. This empowers you to design your architecture to align with specific organizational goals.</li>
<li><strong>Flexibility:</strong> Composable CDPs provide instant access to your entire data spectrum, extending beyond just clickstream events. This facilitates the utilization of various data types, enabling you to address the wide-ranging complexities of your use case.</li>
<li><strong>Compatibility:</strong> Being technology-agnostic, a Composable CDP seamlessly integrates with any data framework, ensuring adaptability to prospective infrastructure shifts and preventing technological debt and vendor constraints.</li>
<li><strong>Future-Proofing: </strong>With the ability to continually modify and upgrade components, companies can ensure their CDP remains relevant and up-to-date in the face of future technological advancements.</li>
</ul>
<h2>How do Composable CDPs work?</h2>
<p>A Composable CDP isn't merely a black box that stores and manages your data. It lets you leverage your prevailing data collection, storage, and modeling methods.</p>
<p>Visualize a Composable CDP as the facilitator for audience engagement and management. It empowers you to create audience segments using first-party and third-party data and integrate them seamlessly with your essential marketing tools. This could range from advertising platforms and email systems to comprehensive lifecycle or multichannel marketing tools.&nbsp;</p>
<p>Its technology-agnostic nature ensures versatility, irrespective of where your data resides be it in a data warehouse, data lake, operational database, or even a simple spreadsheet. Moreover, this activation interface overlays your current system architecture without retaining data.</p>
<p>Lastly, from a technical standpoint, data activation platforms operate through Reverse ETL (Extract, Load, Transform), a process of transferring data from your existing data stores and syncing it to your operational systems.</p>
<p><strong>Making the choice: Factors to consider</strong></p>
<p>When deciding between a packaged or composable CDP, it's crucial to weigh the unique advantages each brings against the specific needs and capabilities of your organization. Here are some key factors:</p>
<table>
<tbody>
<tr>
<td>
<p>Factors To Consider</p>
</td>
<td>
<p>Packaged CDP</p>
</td>
<td>
<p>Composable CDP</p>
</td>
</tr>
<tr>
<td>
<p>Business size and complexity</p>
</td>
<td>
<p>Small to mid-sized enterprises with simpler processes will prefer bundled CDPs since they are easier to set up and operate.</p>
</td>
<td>
<p>Larger enterprises with complex data needs will favor composable CDPs due to their flexibility in integrating various data sources and technologies.</p>
</td>
</tr>
<tr>
<td>
<p>Customization needs</p>
</td>
<td>
<p>Offers limited customization, sufficient for organizations with standard data management needs.</p>
</td>
<td>
<p>Provides extensive customization options, catering to unique business requirements and data workflows.</p>
</td>
</tr>
<tr>
<td>
<p>Implementation Timeline</p>
</td>
<td>
<p>Typically, it is quicker to implement, given its out-of-the-box functionality.</p>
</td>
<td>
<p>Require a longer implementation timeline due to the customization involved.</p>
</td>
</tr>
<tr>
<td>
<p>Internal expertise and resources</p>
</td>
<td>
<p>Requires less internal expertise due to its user-friendly design and predefined functionalities.</p>
</td>
<td>
<p>Demands a higher level of Technical expertise and resources for setup, customization, and maintenance.</p>
</td>
</tr>
<tr>
<td>
<p>Budget and cost implications</p>
</td>
<td>
<p>Usually more cost-effective upfront, but could lead to extra expenses down the line.&nbsp;</p>
<br />
<p>For example, organizations might end up purchasing a broad suite of features while only requiring a fraction of the functionality provided.</p>
</td>
<td>
<p>Requires a more significant initial investment than Packaged CDP.</p>
<br /><br /></td>
</tr>
<tr>
<td>
<p>Data privacy and compliance&nbsp;</p>
</td>
<td>
<p>The level of scalability and adaptability is conditional on the specific vendor selected.&nbsp;</p>
</td>
<td>
<p>Offers a flexible architecture that can evolve with your business needs.</p>
<br /><br /></td>
</tr>
</tbody>
</table>
<p>Arpit Choudhury, a data and growth expert, sheds light on what questions a business must answer before deciding on a CDP.</p>

 ![](https://mighty-basketball-fd4aeed960.media.strapiapp.com/Linked_In_Post_on_what_questions_a_business_must_answer_before_deciding_on_a_CDP_cefb28a7be.webp) 

<p><a href="https://www.linkedin.com/feed/update/urn:li:activity:7049435848240504832?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7049435848240504832%29">Source</a></p>
<h2>Conclusion</h2>
<p>Choosing the right CDP strategy can be an intimidating task, given its invaluable role in effectively harnessing customer data, enhancing customer experiences, and driving higher ROI. The absence of a precise definition and workflow for CDPs can add to the difficulty of identifying the solution that best suits your organization's distinct needs.</p>
<p>Going ahead with Composable CDPs will definitely need a capable data team that can weave all the requisite components together, which can ultimately be a labor-intensive task. On the other hand, Packaged CDPs are synonymous with simplicity and ease, providing a more straightforward approach to managing customer data.</p>
<p>Explore <a href="https://www.lifesight.io/cdp">Lifesight</a> today to discover how you can take your customer data activation and marketing measurement with a flexible solution.</p>

Packaged CDP vs Composable CDP_ What are the differences_.webp

Uncover the distinctions between Packaged CDP and Composable CDP in our insightful comparison. Choose the right solution for your needs.

Packaged CDP Vs Composable CDP: What Are the Differences ?

announcements

<p>Marketing is a world of constant change &amp; thrives on flux, often allowing fractured information to hinder your capacity to drive campaigns at your utmost. With each decision you make, a whisper of self-doubt accompanies, prompting a question: Is this the correct choice?</p>
<p>Welcome to the privacy-first era. An era that necessitates a paradigm shift in how we approach marketing. Today, first-party data has become the lifeline for all customer acquisition and retention strategies. It brings forth an inevitable evolution of the marketing industry, predominantly addressing the lack of privacy (and its repercussions thereof).</p>
<p>We have witnessed this change first hand: across the challenges faced by customers and the diminishing performance of marketing initiatives. Policy usually catches up with technology until now when the customer has clamored for a privacy conscious market. With the tables turned, there is a ripe opportunity to regroup &amp; re-align our strategies for future marketing excellence. With privacy regulations tightening and third-party cookies being phased out, the marketing methods we have become accustomed to over the past decade or so, are rapidly becoming obsolete.</p>
<p>If you have managed or run any marketing activity in the past, some of these thoughts may resonate with you:</p>
<ul>
<li>My data is sitting in silos across multiple apps. I don't own any of it.</li>
<li>I can't take advanced actions using a unified data set.</li>
<li>It's incredibly difficult to orchestrate automated omni-channel campaigns.</li>
<li>My CAC is very high. I am losing money on first purchases.</li>
<li>Am I maximizing the returns on my ad spend?</li>
<li>Are device/browser limitations affecting my match rates?</li>
<li>How can I scale without unnecessary burning through my budget?</li>
</ul>
<p>Sound familiar?</p>
<p>A lot of us need help unifying siloed data, <a href="https://www.lifesight.io/omnichannel-campaigns">orchestrating automated omni-channel campaigns</a>, optimizing customer acquisition costs, maximizing the returns on our ad spend, and scaling up without straining our budgets.</p>
<p>Our experience, gathered while building Lifesight, one of the leading marketing measurements platform in the world, and working with hundreds of global brands like GroupM, McDonalds, Coca-Cola, Accenture, and many others, has allowed us to study and solve this systemic gap. This experience also positions Lifesight as your best-suited guide through the shifting tides, helping you navigate challenges and unlock opportunities, while maintaining the values of privacy-first marketing. We see a massive opportunity to harness the power of first-party data, reach more customers, build deeply meaningful customer relationships, future-proof measurements and drive growth while respecting customer privacy.</p>
<p>We have carefully re-engineered every aspect of the Lifesight platform in response to these evolving needs. It's designed to address all the challenges you have faced and to unlock new opportunities.</p>
<p>Our platform is now made up of three core pillars - Connect, Engage, and Measure. These pillars of the product are designed to enable a multitude of growth use cases without the need for technical resources.</p>
<h2><strong>Connect</strong></h2>
<p><a href= "https://www.lifesight.io/connect">Connect</a> is more than just a data integration tool, it's a Marketers CDP; it is a purpose-built customer data platform that is the gateway to owning your data, overcoming privacy limitations, and understanding your customers at the most granular level. With the ability to unify data in real-time from touchpoints across the journey, it enables you to improve match rates, recover lost revenue and optimize your spend. Powered by a first-party identity graph, it turns this data into insights that can inform every business decision, ensuring you maximize your data's utility while maintaining the highest privacy standards.</p>
<p><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/Connect_04ff8af37e.png" alt="Connect.png" /></p>
<h2><strong>Engage</strong></h2>
<p><a href="https://www.lifesight.io/engage">Engage</a> allows you to operationalize these insights, by orchestrating personalized campaigns across multiple owned and paid channels. In the privacy-first era, having a solid customer retention strategy and execution built on automation is key. With Engage, you can deliver tailored 1:1 messaging that drives retention and superior customer experiences for any digital-first business. Coupled with our real-time customer data platform, Engage brings advanced segmentation, CRO, AI-powered messaging, powerful automations and much more, to ensure you reach and engage your customers wherever they are at the right time.</p>
<p><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/Engage_847a782f38.png" alt="Engage.png" /></p>
<h2><strong>Measure</strong></h2>
<p><a href= "https://www.lifesight.io/measure ">Measure</a> ensures that you have the superpower of being able to make every investment decision with confidence. Powered by the latest machine learning algorithms, Measure is a first-of-its-kind measurements suite that offers multi-touch attribution, marketing mix modeling, and incrementality testing in a single app, for you to optimize media spend and scale your acquisition. It helps accurately gauge the incremental impact of your marketing efforts, allocate your budgets with precision, scale your campaigns without overspending, and validate your ROI. All of this, without the need for data scientists, engineers, or analysts. Change your perspective of marketing spend with automated and continuous marketing measurements.</p>
<p><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/Measure_9693ddfb68.png" alt="Measure.png" /></p>
<p>We believe that the values of transparency, honesty, and respect for privacy will differentiate the leaders in the modern marketing landscape. Our promise to you is that we will always uphold these values and work tirelessly to keep up with the changes, so you don't have to. Our pricing will be transparent and fair so you can focus on driving sustainable growth for your business</p>
<p>Finally, to support this new vision, we have committed more resources and investment to building the best possible customer support and solutions team, ensuring we can help you navigate this era, promptly and seamlessly.</p>
<p><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/Lifesight_Team_c393f041fa.jpg" alt="Lifesight Team.jpg" /></p>
<p>We invite you to navigate this privacy-first era with us. Together, let's leverage first-party data to build meaningful connections with customers, drive growth, and usher in a new age of privacy-conscious, data-driven marketing. We look forward to having you join us on this exciting journey.</p>
<p>Thank you,<br/>
Tobin Thomas<br/>
Co-founder &amp; Chief Executive Officer</p>

Navigating the Modern Markets Landscape - Cover.png

Discover Lifesight's revolutionary modern marketing stack designed for the privacy-first era. Focused on optimizing first-party data, Lifesight offers tools to unify siloed data, optimize customer acquisition, and maintain privacy standards for the complete modern marketing capabilities.

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11 Ecommerce Trends to Watch Out in 2023

<p id="">It has been estimated that <a href="https://www.smartinsights.com/internet-marketing-statistics/2017-cart-abandonment-stats-infographic/" id="">75% of shoppers</a> who begin shopping online abandon their carts. </p><p id="">That implies nearly three out of four visitors who add things to their shopping carts on your site will <a href="https://www.lifesight.io/blog/top-cart-abandonment-reasons">abandon their attempts to buy</a>.</p><p id="">It's widely known that recouping some of that lost money is possible with a cart abandonment campaign, with as many as<a href="https://www.inboxarmy.com/" id=""> 60% of messages</a> leading to a purchase within 24 hours of activation.</p><p id="">But sending a cart abandonment email doesn't guarantee conversion. </p><p id="">You need to execute your cart abandonment campaign the right way to convince lost shoppers to come back and complete their purchase.</p><p id="">You should optimize your cart abandonment email campaign for everything from design to copy, send time, and the correct sequence for the drives to be successful. And, you need to consider all of these things to get the results you are hoping for from these abandonment campaigns.</p><p id="">So, abandon these ten critical mistakes to get the most from your cart abandonment campaign:</p><h2 id="">Mistake #1: Not sending cart abandonment emails!</h2><p id="">Many DTC brands don’t send cart abandonment emails. Maybe, they don’t have the technical capability to send them.</p><p id="">Few others don’t send them because they may be worried they’ll annoy customers or simply don’t think they will work.</p><p id="">The main argument against sending <a href="https://www.lifesight.io/blog/cart-abandonment-email-examples">cart abandonment emails</a> is that people will return anyway if they want to buy. </p><p id="">Is there a grain of truth in this argument? Yes, it’s true, there is a natural recovery rate for abandoned carts.</p><p id="">Shopping cart abandonment occurs for several causes, including but not limited to the following:</p><ul id=""><li id="">Got distracted</li><li id="">Still considering what else to buy</li><li id="">Adding items in order to qualify for free shipping</li><li id="">Need to check something with another family member before the purchase</li><li id="">Not having the right debit/credit card beside them</li><li id="">Payment gateway issues</li></ul><p id="">So, some carts are not abandoned in the real sense, they are snoozing. In such cases, an email is not needed to recover such abandonments.</p><p id="">Also, each brand has a different natural recovery rate and a different amount of real incremental revenue.</p><h3 id="">To do or not to do?</h3><p id="">With a holdout test, you can determine the true value of your incremental income.</p><p id="">Compare the income made by the group that receives an abandonment email to that made by the group that does not.</p><p id="">Keep in mind that the <a href="https://www.zettasphere.com/abcalculator/" id="">statistical significance</a> of a holdout needs to be examined. It takes a significant number of cart abandonment messages sent to gain an accurate reading of their effectiveness.</p><h2 id="">Mistake #2: Timing it incorrectly</h2><p id="">You may have spent weeks designing a good cart abandonment email campaign, and days crafting a good email copy for maximum persuasion. But, it may not have converted as well as you expected.</p><p id="">Maybe you’ve overlooked a crucial element: timing.</p><p id="">Timing is everything. </p><p id="">The most finely crafted emails may not get opened when sent at the wrong time. For example, if someone searched for a Christmas gift on your site/app on 23rd December, added one to their shopping cart, and then abandoned it, there’s a good chance that they needed it before Christmas. If you waited for 24 hours to send your cart abandonment mail, chances are high that they may have already bought it from elsewhere before they received your email. </p><p id=""><strong id="">Hot tip</strong></p><p id="">Sending cart abandonment messages to cart abandoners within the first 5 minutes to an hour after abandonment is crucial in recovering these lost sales. This first message can be an email, an SMS, a push notification, or in-app messaging based on the customer’s preference as well as your product’s ticket size.</p><h3 id="">How to determine the right time</h3><p id="">The <a href="https://www.unific.com/blog/abandoned-cart-emails-best-practices" id="">best practice for abandoned cart emails</a> is to send the recovery email within an hour of cart abandonment.</p><p id="">Recovery emails sent after 24 hours of cart abandonment have an average conversion rate of 12.2%; far underperforming emails are sent within 60 minutes, averaging 20.3% conversion.</p><p id="">Additionally, 72% of customers that completed a purchase after abandoning a shopping cart did so within 24 hours; 95% of shoppers that purchased after cart abandonment did so within two weeks following abandonment.</p><p id="">But, there is no one-size-fits-all magic bullet to send a cart abandonment email. </p><p id="">It depends a lot on the nature and ticket size of your product. For example, if you deal in products that require little research like grocery items, you can send the email immediately or max within an hour after abandonment. But, if you deal in products like mobile phones, jewelry, etc. that typically require more research then you can send within the first 24 hours post cart abandonment.</p><p id="">The time window between when the shopper abandons your cart and receives your cart abandonment email plays a critical role in recovering your cart. Too early and they will ignore it, but with too much of a gap, they may forget about it or buy it from elsewhere. </p><p id="">Constantly test and measure to find the ideal time gap.</p><p id=""><strong id="">Hot tip</strong></p><p id="">Don’t let industry research or stats determine when you should send your email (use the research as an inspiration to get started). Please test a few send timings to find a sweet spot for your cart abandonment emails. </p><h2 id="">Mistake #3: Sending just one email</h2><p id="">If you only send one email when a cart is abandoned, you're missing out on sales.</p><p id="">According to <a href="http://www.smartinsights.com/ecommerce/ecommerce-strategy/5-mistakes-youre-probably-making-cart-recovery-emails-fix/" id="">Smart Insights</a>, cart abandonment campaigns that send three emails convert 26% higher than campaigns sending one email.</p><p id="">No matter how many emails a DTC brand sends, timing remains incredibly important. Research shows that the second email sent between 24-48 hours of cart abandonment averages 17.7% conversion versus the second email sent 49+ hours after, which averages 7.7% conversion. </p><p id="">The optimal timing to send the third email falls just after 72 hours, which averages 18.2% conversion.</p><p id="">By sending more than one cart abandonment mail, you increase your chances of getting noticed. However, like with any marketing initiative, giving careful consideration to the strategy behind your cart abandonment campaign will yield far better results.</p><p id=""><strong id="">Remember this</strong></p><p id="">Don't forget that the tone of your cart recovery emails should be more customer service focused than sales driven. Consider including a little soft-sell message like "Did you face any issues while ordering?" "Can we be of any help?", “Here is a list of FAQs and customer reviews that will help you…” and a few related product recommendations in your cart abandonment series to create a perfect cart abandonment series.</p><h2 id="">Mistake #4: Targeting every cart abandoner with the same message</h2><p id="">Not everyone abandons a cart to receive a discount. So, when deciding on your cart abandonment offer, you should remember this. </p><p id="">Even a frugal customer can be persuaded by the price cuts to make a purchase. But, if someone is doing his or her last-minute festival shopping, maybe an express shipping or free shipping offer can induce him or her to complete a purchase.</p><h3 id="">Segment cart abandoners</h3><p id="">First, you should <a href="https://www.lifesight.io/blog/behavioral-segmentation">segment your cart abandoners</a>, so that you can identify them and send them <a href="https://www.lifesight.io/blog/hyper-personalize-emails-with-realtime-behavioral-data">hyper-personalized messages.</a> </p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:616px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="616px"><div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/mistakes_of_cart_abandonment_targeting_every_cart_abandoner_with_the_same_message_8b3d068038.webp" loading="lazy" alt="Mistakes of Cart Abandonment -  Targeting every cart abandoner with the same message"></div></figure><p id="">For example, you can create a different segment for new subscribers, who’ve abandoned their first shopping cart or loyal customers, who’ve abandoned the cart. This will help you in deciding what content to send in your email, rather than just sending the same email to everyone.</p><h2 id="">Mistake #5: Not using frequency capping or proper campaign end goals</h2><p id="">Online shoppers are easily irritated by retailers flooding email inboxes; whether <a href="https://www.lifesight.io/blog/transactional-email-best-practices-and-examples">transactional</a> or marketing emails, too many or irrelevant messages can hurt conversion rates. </p><p id="">As previously mentioned, three emails for abandoned cart recovery is typically ideal, but it's important to ensure your campaign is set to cease sending emails after a customer has either recovered their cart (that is, he/she’s bought that item or another related product) or removed the abandoned item from his/her shopping cart. </p><p id="">Asking customers to complete the checkout for items they've just purchased or removed from the shopping cart can damage your DTC brand's reputation.</p><h2 id="">Mistake #6: Not having a targeted discount strategy!</h2><p id=""><a href="https://www.moneysavingexpert.com/shopping/shopping-tips/#abandon" id="">MoneySavingExpert</a> sends email tips to 12 million people who have signed up for them. They tell customers that the best way to get a discount is to abandon carts.</p><p id="">Quite a few repeat customers and serial online shoppers have understood that cart abandonment on most online sites/apps may lead to additional offers, discounts, or free shipping! So in your cart abandonment email campaign, your DTC/ecommerce brand may be better off just sending a helpful email and not including a discount.</p><p id="">Incorporate some form of smarter discount or deal if you must. Keep in mind it's possible the cart is only snoozing and not totally abandoned.</p><p id="">Make your discount strategy more targeted:</p><ul id=""><li id="">Discounts should be used later in the campaign, rather than in the initial abandonment email.</li><li id="">Dynamically include a discount just for first-time customers</li><li id="">Vary the incentive based on cart value. Offer free delivery or a dollar-off discount on expensive items and a percentage-off discount on cheap ones.</li></ul><h2 id="">Mistake #7: Adding too many distractions</h2><p id="">Your DTC brand should ideally send its first abandonment email around 45 minutes after the abandonment event.</p><p id="">Its job is to get already engaged visitors back to the site. This is not the kind of email in which you explain a new proposition; instead, you should keep things brief and to the point.</p><p id="">Something like this email from <a href="https://www.chubbiesshorts.com/" id="">Chubbies Shorts</a>:</p><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:453px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="453px"><div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/mistakes_of_cart_abandonment_adding_too_many_distractions_4effb64b68.webp" loading="lazy" alt="Mistakes of Cart Abandonment -Adding too many distractions"></div></figure><p id="">Their email has excelled on three dimensions of a great email: compelling visuals, great copy, and multiple links. No distractions or additional CTAs.</p><p id="">Your DTC or <a href="https://www.lifesight.io/blog/ecommerce-ab-testing">ecommerce brand should A/B test</a> whether to include the abandoned product’s price information in the cart abandonment email. Test whether leaving that out converts higher or not.</p><p id=""><strong id="">Hot tip</strong></p><p id="">Including price, information might just be too focused on the painful bit—spending money! It may start a conversation in the shopper’s head about whether they are happy with the price. </p><p id="">A simple focus on the product gets someone to the site or app before that question pops up.</p><p id="">So, think of these cart abandonment emails as non-promotional emails; in promotional emails, the price may need to be used as a motivation to click. </p><p id="">For abandoned products they were already selected, so the price is probably acceptable.</p><p id="">Test to determine what’s best for your buyers.</p><h2 id="">Mistake #8: Not including product recommendations</h2><p id="">The vast majority of customers who purchase online agree that receiving emails with product recommendations is helpful.</p><p id="">Try cross-selling strategies to recover lost sales from shoppers who abandon their shopping carts, raise click-through rates, and upsell more expensive products</p><p id="">Including product recommendations in abandoned cart recovery emails can increase conversions <a href="https://thedigitalelevator.com/ecommerce-abandoned-cart-emails/" id="">by 10% and click-through rates by 50%</a>. </p><p id="">Sometimes it helps the shopper decide whether they want something more than their original shopping cart items or it can open their eyes to products that better fit their wants/needs.</p><p id="">But while adding <a href="https://www.lifesight.io/blog/ecommerce-product-recommendation-use-cases">product recommendations</a>, please remember to do it without distracting from the primary goal of cart recovery. </p><p id="">Product recommendations should be presented as an afterthought below the main content and CTAs in the email. These should be relevant cross-sells and upsells based on the customer’s past buying behavior and the targeted segment’s past purchases.</p><h2 id="">Mistake #9: Not segmenting messages based on historical data</h2><p id="">Online stores have a wealth of historical sales and customer data, which helps marketers find trends and behavioral cues. </p><p id="">For ecommerce, the 80/20 rule is simple: 80% of your business comes from 20% of your customers: </p><ul id=""><li id="">Who are these valuable customers? </li><li id="">How can you find them? </li><li id="">What can you learn about them when you do? </li></ul><p id="">That’s where the 80/20 RFM (Recency, Frequency, and Monetary) analysis comes in: </p><ul id=""><li id=""><strong id="">Recency</strong> - When did a customer last purchase?</li><li id=""><strong id="">Frequency</strong> - How often do they purchase?</li><li id=""><strong id="">Monetary </strong>- How much do they spend?</li></ul><p id="">These are the three metrics used to determine a customer’s lifetime value. </p><p id="">From <a href="https://www.lifesight.io/blog/rfm-segmentation" id="">RFM Segmentation</a> to product/category association, your DTC/ecommerce brand needs to utilize all available information to customize cart abandonment emails.</p><h2 id="">Mistake #10: Not A/B testing your cart abandonment emails</h2><p id="">In many ways split testing automated cart recovery emails is easier than split testing broadcast campaigns because the same creative is being used continuously. That makes implementing the findings of an A/B test very easy.</p><p id="">For instance, if you are sending 500+ cart abandonment emails per week, then you’ve got enough volume to start running A/B tests to improve your emails’ impact.</p><p id="">You should start with A/B testing based on your email content and design, such as:</p><ul id=""><li id="">Subject line</li><li id="">Product images and layout</li><li id="">Product details to include</li><li id="">Review/rating information for products</li><li id="">Price</li><li id="">Call to action (CTAs) and their placement</li><li id="">Content to overcome common conversion objections</li></ul><p id="">You should also A/B test the timing and number of cart recovery emails in your cart abandonment series.</p><h2 id="">Don’t be scared; let go. </h2><p id="">By now, you probably know not to send more than three abandoned cart emails even if you never acquire the sale. Any more than this number may annoy potential buyers and turn them off from making a purchase in the future.</p><p id="">So, always include an opt-out link at the beginning and end of your emails so your customers know they’re in control and not going to be chased down.</p><p id="">There’s nothing more discouraging than running a seemingly successful campaign and losing conversions so close to the finish line.</p><p id="">But if you don’t commit these 10 mistakes of cart abandonment, you’re likely to win back those customers in less time and effort for better ROI.</p>

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<p id="">In the fast-paced world of ecommerce where order volume increased by more than <a href="https://economictimes.indiatimes.com/tech/technology/ecommerce-order-volumes-grow-a-whopping-37-in-2022/articleshow/96325022.cms?from=mdr" id="">37%</a> in 2022, your company's success depends on providing a smooth and effective order fulfillment procedure. Every stage in the ecommerce fulfillment process, from accepting orders to shipping items, is critical to customer happiness and business growth. An effective and optimized fulfillment procedure may make all the difference in a company's success in the fast-paced world of ecommerce. </p><p id="">In this article, we will explore different fulfillment models, best practices for optimizing the process, and technologies that can help streamline and automate fulfillment operations for upscaling your understanding of ecommerce order fulfillment.</p><h2 id="">What is Ecommerce Fulfillment?</h2><p id="">The first question which might arise in one’s mind is, what is ecommerce order fulfillment? </p><p id="">Ecommerce fulfillment is a complicated process that requires careful and thorough coordination and execution at every stage. The fulfillment process is the backbone of every ecommerce store, from collecting orders and controlling inventory to choosing, packaging, and shipping items.</p><p id="">Customers are increasingly demanding speedy and dependable delivery, putting pressure on businesses to get items out the door promptly and properly. Customer happiness and loyalty may be influenced by the way things are wrapped, the accuracy of shipping information, and the condition in which products reach the customer's doorstep.</p><h2 id="">Different Fulfillment Models</h2><p id="">As Ecommerce is expanding at a rapid rate more and more orders are getting placed and in order, to cater to this growing demand for their ecommerce operations, businesses can choose between self-fulfillment and third-party logistics (3PL) when it comes to ecommerce fulfillment. </p><h2 id="">1. Self-Fulfillment </h2><p id="">Self-fulfillment is a model in which an ecommerce business manages its own inventory, warehousing, and shipping operations instead of relying on a third-party fulfillment provider.. Here are some key points to keep in mind:</p><ul id=""><li id=""><strong id="">Control</strong>: One of the main benefits of self-fulfillment is the level of control it gives the ecommerce business over the entire process, from inventory management to shipping and delivery. This can lead to greater flexibility and responsiveness to customer needs.</li></ul><ul id=""><li id=""><strong id="">Cost</strong>: Self-fulfillment can be more cost-effective than using a third-party fulfillment provider, especially for businesses with low to moderate order volume. However, it also requires significant upfront investment in warehousing space, equipment, and staffing.</li></ul><ul id=""><li id=""><strong id="">Logistics</strong>: Managing the logistics of self-fulfillment can be complex, especially for businesses that are scaling rapidly. It requires careful planning and execution to ensure that inventory levels are maintained, orders are fulfilled accurately and on time, and shipping costs are minimized.</li></ul><ul id=""><li id=""><strong id="">Technology</strong>: Many ecommerce businesses rely on technology to manage their self-fulfillment operations, including inventory management software, order management systems, and shipping and tracking tools.</li></ul><h2 id="">2. Third-Party Fulfillment</h2><p id="">Under this approach, order fulfillment is outsourced to a third-party logistics (3PL) provider, who manages order receipt, product selection and packing, and client delivery on the company's behalf. For companies with large order quantities, this can be a scalable alternative.</p><p id="">This can help to alleviate some of the logistical challenges associated with self-fulfillment while still maintaining a high level of control over the process. Now let’s look at some of the leading 3PL companies</p><h3 id="">A) UPS</h3><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1857px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1857px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6400936a215423435d6843b4_Leading%203PL%20Companies%20-%20UPS.webp" loading="lazy" alt="Leading 3PL Companies - UPS"></div><figcaption><a href="https://www.ups.com/in/en/Home.page">Source</a></figcaption></figure><p id="">Founded in 1907, UPS (United Parcel Service) is headquartered in Atlanta, Georgia, USA.</p><p id="">It operates in more than 220 countries and territories, and delivers more than 20 million packages and documents daily.</p><h4 id="">Features</h4><ul id=""><li id="">Its services include domestic and international shipping, package delivery, freight transportation, and logistics solutions for businesses of all sizes.</li><li id="">UPS is known for its brown delivery trucks and uniforms, and for its tracking system that allows customers to track their shipments in real-time.</li></ul><h3 id="">B) DHL</h3><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1849px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1849px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6400938846690272af0d8098_Leading%203PL%20Companies%20-%20DHL.webp" loading="lazy" alt="Leading 3PL Companies - DHL"></div><figcaption><a href="https://www.dhl.com/us-en/home.html">Source</a></figcaption></figure><p id="">Founded in 1969 in San Francisco, DHL (Dalsey, Hillblom and Lynn) is now headquartered in Bonn, Germany. DHL operates in more than 220 countries and territories, and employs over 380,000 people worldwide.</p><h4 id="">Features</h4><ul id=""><li id="">Its services include express delivery, freight transportation, warehousing and supply chain management solutions.</li><li id="">DHL is known for its red and yellow branding, and for its strong presence in emerging markets and cross-border e-commerce.</li></ul><h3 id="">C) Fedex</h3><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1840px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1840px"><div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/640093a0aaff8d02b51672d2_Leading%203PL%20Companies%20-%20FedEx.webp" loading="lazy" alt="Leading 3PL Companies - FedEx"></div><figcaption><a href="https://www.fedex.com/en-us/home.html">Source</a></figcaption></figure><p id="">Founded in 1971 in Memphis, Tennessee, USA, FedEx (Federal Express) is now headquartered in Collierville, Tennessee. It operates in more than 220 countries and territories, and delivers more than 15 million packages and documents daily.</p><h4 id="">Features</h4><ul id=""><li id="">Its services include express transportation, freight forwarding, supply chain management, and e-commerce solutions.</li><li id="">FedEx is known for its purple and orange branding, and for its innovations in tracking technology and package delivery.</li></ul><h2 id="">Steps Involved in the Ecommerce Fulfillment Process</h2><p id="">Order fulfillment is the procedure of accepting a customer's order and sending the requested product. This process might have several parts in ecommerce, and it is crucial to do it properly to guarantee consumer happiness and repeat business. The basic processes in the completion of an online order are as follows:</p><ul id=""><li id=""><strong id="">Order receipt: </strong>Getting the customer's order is the first stage. An ecommerce website, a mobile app, or other platforms like social media or phone calls can all be used for this.</li></ul><ul id=""><li id=""><strong id="">Order processing: </strong>When the order is received, it must be carried out. This includes confirming the payment, ensuring the goods are available and getting them ready for shipment.</li></ul><ul id=""><li id=""><strong id="">Product selection and packing:</strong> To prevent any damage while delivery, the product must be chosen from the inventory and packed safely. Any specific packaging requirements, such as gift wrapping or branding, are handled at this time as well.</li></ul><ul id=""><li id=""><strong id="">Shipping the product: </strong>Depending on the client's need for expediency and available funds, the product is subsequently sent to the customer via an appropriate shipping mode, such as ground or air.</li></ul><ul id=""><li id=""><strong id="">Tracking the shipment: </strong>Once the goods has been dispatched, it is crucial to give the consumer access to tracking data so they can keep track of its progress and determine when to anticipate delivery.</li></ul><ul id=""><li id=""><strong id="">Delivering the product: </strong>At last, the consumer receives the product and is informed of its arrival. This step entails making sure the product is given to the correct recipient and is in excellent shape.</li></ul><h2 id="">Inventory Management</h2><p id="">Management of inventories is essential to ecommerce fulfilment. In order to fulfil consumer orders, businesses must have correct information on their stock levels. The process of ordering, storing, using, and selling a company's inventory is referred to as inventory management.</p><p id="">When it comes to stock analysis in ecommerce fulfillment, there are several methods that can be used to evaluate inventory levels and make informed decisions about purchasing, pricing, and order fulfillment. Here are four commonly used stock analysis methods:</p><p id=""><strong id="">1. Economic Order Quantity (EOQ):</strong> This method involves calculating the optimal order quantity for a given product, based on factors such as demand, lead time, and carrying costs. The goal is to minimize total inventory costs while ensuring that sufficient inventory is on hand to meet customer demand.</p><p id=""><strong id="">2. ABC Analysis:</strong> This method involves categorizing products into three categories based on their value and demand. Category A items are high-value and high-demand, while category C items are low-value and low-demand. The goal is to prioritize inventory management and order fulfillment based on the relative importance of each category.</p><p id=""><strong id="">3. Just-in-Time (JIT) Inventory:</strong> This method involves maintaining minimal inventory levels and relying on frequent deliveries from suppliers to meet customer demand. The goal is to minimize inventory carrying costs while ensuring that sufficient inventory is available to fulfill orders in a timely manner.</p><p id=""><strong id="">4. Velocity Analysis:</strong> This method involves analyzing the rate at which inventory is sold or used up over time, and using this information to make informed decisions about pricing, promotions, and replenishment. The goal is to optimize inventory levels and minimize the risk of stockouts or overstocking.</p><p id="">These are just a few examples of the stock analysis methods used in ecommerce fulfillment. The best approach will depend on the specific needs and goals of the ecommerce business, as well as factors such as product type, demand variability, and supply chain complexity.</p><h2 id="">Fulfillment Technology and Tools</h2><p id="">Fulfillment technology and tools can help businesses streamline the ecommerce order fulfillment process. There are several technologies and solutions available for completing ecommerce orders that may aid companies in streamlining their processes and enhancing consumer satisfaction. Here are a few of them</p><ul id=""><li id=""><strong id="">Warehouse Management Systems (WMS)</strong>: A WMS is a piece of software that assists in managing a warehouse's daily activities, such as inventory control, order picking, and shipping. WMS may assist companies in streamlining their warehousing processes and lowering mistakes, which will eventually increase fulfilment times and customer satisfaction.</li></ul><ul id=""><li id=""><strong id="">Order Management Systems (OMS)</strong>: An <a href="https://www.lifesight.io/best-shopify-apps/order-management">Order Management Software</a> that aids companies in managing every step of the order fulfilment process, from taking orders to sending goods. Businesses may automate their fulfilment procedures and increase insight into their inventory levels with the use of OMS, which will eventually increase customer satisfaction.</li></ul><ul id=""><li id=""><strong id="">Software for shipping</strong>: <a href="https://www.lifesight.io/best-shopify-apps/dropshipping">Software for shipping</a> may assist businesses in automating their shipping procedures and comparing prices from various carriers, ultimately resulting in cost savings and faster delivery.</li></ul><ul id=""><li id=""><strong id="">Systems for Automated Storage and Retrieval (AS/RS)</strong>: An AS/RS system automates the storage and retrieval of goods from a warehouse. By reducing the amount of time and manpower needed for order picking and fulfilment, organizations can increase efficiency and cut costs.</li></ul><h2 id="">Challenges in Ecommerce Fulfillment</h2><p id="">Businesses face several challenges in ecommerce fulfillment, such as shipping delays, returns, and stockouts. These challenges can impact customer satisfaction and business growth. To address these challenges, businesses need to have a well-defined process in place.</p><p id=""><strong id="">1. Customer expectations are rising: </strong>As a result of the emergence of ecommerce behemoths like Amazon, customers increasingly want free delivery, accurate order fulfilment, and simple returns.</p><p id=""><strong id="">2. Inventory management:</strong> To prevent stockouts and overstocking, which both can result in a loss of sales and an increase in expenses, e-commerce enterprises must keep proper inventory levels.</p><p id=""><strong id="">3. Order processing and picking:</strong> As the number of ecommerce sales rises, order processing and picking may become laborious and error-prone, increasing the time required for fulfilment and decreasing consumer happiness.</p><p id=""><strong id="">4. Shipping and logistics:</strong> It may be challenging and time-consuming, especially for companies that conduct business abroad or deal with bulky or heavy commodities.</p><p id=""><strong id="">5. Returns and reverse logistics:</strong> Ecommerce companies may find it difficult to handle returns since they must do it swiftly and precisely.</p><h2 id="">Best Practices for Optimizing Ecommerce Fulfillment</h2><p id="">To optimize ecommerce fulfillment, businesses can follow best practices such as:</p><ul id=""><li id=""><strong id="">Automate processes: </strong>Using technology to automate processes like inventory management, order processing, and shipping can help businesses save time and reduce errors.</li></ul><ul id=""><li id=""><strong id="">Use data to make informed decisions: </strong>Analyzing data on order volume, shipping times, and customer behavior can help businesses make informed decisions about inventory levels, shipping carriers, and more.</li></ul><ul id=""><li id=""><strong id="">Optimize warehouse layout: </strong>Ensuring that the warehouse layout is optimized for maximum efficiency can help reduce the time and labor required to fulfill orders.</li></ul><ul id=""><li id=""><strong id="">Use multiple shipping carriers: </strong>Partnering with multiple shipping carriers can help businesses save money and reduce transit times by selecting the carrier with the best rates and service for each shipment.</li></ul><ul id=""><li id=""><strong id="">Provide consumers with a variety of fulfilment alternatives: </strong>Providing customers with the choice of several fulfilment options, such as normal shipping, expedited delivery, or in-store pickup, may enhance customer satisfaction and save shipping costs.</li></ul><ul id=""><li id=""><strong id="">Monitor and improve inventory levels: </strong>Businesses may prevent stockouts and overstocking by regularly checking inventory levels and modifying replenishment plans in light of sales data.</li></ul><h2 id="">Conclusion</h2><p id="">In summary, improving your ecommerce fulfilment procedure is crucial to the achievement of your company's goals. You can boost order fulfilment speed and accuracy, customer happiness, and ultimately business development by choosing the appropriate ecommerce fulfilment model, putting effective procedures in place, and utilizing technology and data. It's possible that what works for one firm won't for another. The ideal fulfilment strategy for your organization must be chosen after careful consideration of your unique business requirements, client expectations, and market trends.</p>

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Maximize ecommerce success with efficient fulfillment. Discover key steps, players, models, and tools to optimize your process. Read our guide now.

Unlocking Ecommerce Fulfillment Process for Business Growth

Omnichannel

<p>In the dynamic landscape of ecommerce, where the customer journey extends across a multitude of touchpoints, attribution remains a tantalizing enigma. It is the elusive key to understanding the true impact of marketing efforts, yet, it presents a complex puzzle that businesses struggle to solve.</p>
<p>In the words of industry expert <a href="https://www.linkedin.com/in/akaushik/">Avinash Kaushik</a>, "Attribution is the most complex, expensive, and perhaps unnecessary problem in all of digital marketing." Now, why is this? What makes ecommerce marketing attribution such a formidable challenge?</p>
<p>According to the latest eMarketer report, an average online customer interacts with a brand 7.6 times before making a purchase.</p>
<p>Each interaction, or touchpoint, can range from an Instagram ad, an email campaign, a Google search, a promotional blog, a YouTube video, or a product review on a third-party site. Now, imagine deciphering which of these touchpoints contributed to the final decision to purchase and to what extent. The complexity becomes clear.</p>
<p>The difficulty of attribution in ecommerce marketing stems not from a lack of data but from an overwhelming abundance of it. However, amidst this sea of information, one fact remains unchanged: accurate attribution is crucial for businesses to optimize their marketing strategies and maximize their return on investment.</p>
<p>This article aims to shed light on the intricacies of ecommerce marketing attribution, highlighting the challenges businesses face and offering insights into possible solutions. Join us as we dive into the fascinating, complex world of attribution.</p>
<h2>The Multiple Touchpoints Challenge</h2>
<p>The first obstacle to effective ecommerce marketing attribution is the sheer number of touchpoints a customer interacts with before making a purchase. Unraveling this tangled web of touchpoints becomes a herculean task for marketers.</p>
<p>To illustrate, imagine a potential customer's journey:</p>
<p>They discover your product through a Facebook ad, then read a review on a third-party website, then click on a Google search ad, and finally receive a promotional email that persuades them to make a purchase. Each of these interactions plays a role in influencing the customer's decision, but determining the exact weightage of each touchpoint is far from straightforward.</p>
<p>Furthermore, the challenge is amplified by the fact that not all touchpoints are easily trackable. For instance, word-of-mouth referrals and offline marketing efforts can be difficult to quantify and incorporate into the attribution model. This added complexity makes it even more challenging to assess the impact of each marketing channel on the customer's journey.</p>
<p>The multiple touchpoints challenge highlights the need for a sophisticated and comprehensive approach to marketing attribution. By developing a clear understanding of the customer journey across all touchpoints, businesses can better allocate their marketing budgets and optimize their strategies for maximum impact.</p>
<h2>The Role of Multi-Device Shopping</h2>
<p>Customers often switch between devices during their shopping journey, adding another layer of complexity to marketing attribution.</p>
<p>Consider a typical scenario: A customer initially discovers your product on their smartphone through a social media ad. Later, they research more about the product on a laptop, perhaps clicking through a PPC ad. Finally, they might complete the purchase on a tablet after receiving a promotional email.</p>
<p>This transition between different devices presents a considerable challenge in accurately tracking and attributing the contribution of each marketing touchpoint.</p>
<p>Moreover, each device a customer uses may have different cookie settings, making it harder to maintain a continuous link to the same customer across devices. Some customers might also use ad blockers or regularly clear their cookies, leading to incomplete or disjointed data about their interactions with your brand.</p>
<p>On top of this, privacy regulations and technology changes, such as the deprecation of third-party cookies, are making cross-device tracking more difficult. For instance, Apple's recent iOS updates emphasize user privacy and limit marketers' ability to track users across different apps and websites.</p>
<p>Given these obstacles, businesses need to find innovative ways to track customers' journeys across multiple devices. Solutions may involve leveraging first-party data more effectively, utilizing deterministic or probabilistic cross-device tracking, or embracing new technologies like Google's Federated Learning of Cohorts (FLoC).</p>
<h2>The Data Overload Dilemma</h2>
<p>Each customer interaction across various touchpoints generates a data point. Multiply these data points with the number of customers, and the number of interactions they have with your brand over time, and you quickly have a staggering amount of data to sift through.</p>
<p>This extensive dataset could potentially offer valuable insights, but the challenge lies in extracting relevant information without getting overwhelmed.</p>
<p>Moreover, data collected from different sources may be structured differently, further complicating the analysis. For instance, data from social media platforms, email campaigns, and website analytics each have their unique formats and parameters. Aggregating and harmonizing this data into a unified format for analysis can be a daunting task.</p>
<p>Additionally, not all data is of equal importance. Understanding which metrics are critical to your business objectives and focusing on them is key to avoiding being swamped by irrelevant information. This requires careful planning and strategic thinking.</p>
<p>Businesses must be equipped with the right tools and strategies to filter, process, and interpret the colossal amounts of data they collect. Only then can they truly unlock the power of this data to enhance their marketing strategies and boost their bottom line.</p>
<h2>The Limitations of Traditional Attribution Models</h2>
<p>Traditional attribution models, such as Last-Click or First-Click, often oversimplify the customer journey, making it challenging to accurately measure the impact of different marketing channels. These models, while easy to implement and understand, have inherent limitations that can lead to skewed results and misguided marketing decisions.</p>
<p>Let's consider the First-Click model, which attributes the entire conversion value to the first touchpoint a customer interacts with. While this approach acknowledges the role of brand discovery, it completely disregards the influence of subsequent interactions that may have played a significant part in the final purchase decision.</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="892px">
<div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/first_click_model_d3047aba35.webp" alt="first-click-model" /></div>
</figure>
<p>On the other hand, the Last-Click model, arguably the most widely used, attributes the entire conversion value to the final touchpoint before purchase. This model emphasizes the 'closer' in the sales process but overlooks the crucial role of earlier touchpoints that nurtured the customer along the journey. This could result in underinvestment in top-of-the-funnel marketing activities that are essential for customer acquisition.</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="883px">
<div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/last_click_model_c455a82e91.webp" alt="last-click-model" /></div>
</figure>
<p>Moreover, both these models fail to consider the complexities of the modern customer journey, which often involves multiple touchpoints across various channels and devices. They provide a linear, oversimplified view of the conversion path, which can lead to a distorted understanding of your marketing performance.</p>
<h2>The Impact of Privacy Regulations and Data Fragmentation</h2>
<p>The rise of privacy laws like <a href="https://www.lifesight.io/gdpr">GDPR and CCPA,</a> along with the increasing fragmentation of data, add further complications to the attribution process. As businesses adapt to a more privacy-focused world, they must grapple with the restrictions these regulations impose on data collection and use, which can significantly impact their attribution efforts.</p>
<p>Let's start with privacy regulations.</p>
<p>Laws like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have fundamentally reshaped the way businesses collect, store, and use customer data. These regulations mandate businesses to obtain explicit consent from users before tracking their online behavior, among other things. As a result, businesses may face difficulties in obtaining comprehensive and granular data needed for accurate attribution.</p>
<p>Moreover, the upcoming deprecation of third-party cookies, led by browsers like Google Chrome and Safari, adds another layer of complexity. Third-party cookies have been a cornerstone of online tracking and attribution. Their disappearance will pose significant challenges for marketers in maintaining a clear view of the customer journey.</p>
<p>Simultaneously, data fragmentation - the scattering of customer data across various platforms and databases - further complicates the attribution landscape. For instance, a customer's data may be spread across your CRM system, email marketing platform, social media channels, and website analytics tool. Consolidating this data to create a unified customer view is a significant challenge, but it's essential for effective attribution.</p>
<h2>Advanced Attribution Methods: Pros and Cons</h2>
<p>To tackle the challenges of <a href="https://www.lifesight.io/blog/ecommerce-marketing-attribution">ecommerce marketing attribution</a>, several advanced attribution models have emerged, including Data-Driven Attribution and Multi-Touch Attribution. These models offer a more nuanced perspective of the customer journey, but they come with their own set of advantages and limitations.</p>
<p>Data-Driven Attribution, as the name suggests, relies on machine learning algorithms to analyze vast amounts of data and determine the impact of different touchpoints on the conversion path. Unlike rule-based models, it doesn't assign credit based on pre-set rules but learns from the data to assign credit dynamically. This allows for a more accurate representation of the customer journey. However, the downside is that it requires a large volume of data to function effectively. Small businesses or those with limited data may not be able to leverage this model fully.</p>
<p>On the other hand, <a href="https://www.lifesight.io/blog/multitouch-attribution-models">Multi-Touch Attribution models</a> distribute the credit for conversion across multiple touchpoints. There are different variations of this model such as</p>
<p>Linear (equal credit to all touchpoints)</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="885px">
<div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/linear_attribution_model_da8ce0f484.webp" alt="linear-attribution-model" /></div>
</figure>
<p>Time-Decay (more credit to touchpoints closer to the conversion)</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="877px">
<div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/time_decay_attribution_model_7cdbc0124c.webp" alt="time-decay-attribution-model" /></div>
</figure>
<p>U-Shaped (more credit to the first and last touchpoint)</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="580px">
<div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/u_shaped_attribution_model_d722eac3c4.webp" alt="u-shaped-attribution-model" /></div>
</figure>
<p>and W-shaped (The first, middle, and last touches get the most credit, while the rest share it)</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="535px">
<div><img src="https://mighty-basketball-fd4aeed960.media.strapiapp.com/w_shaped_attribution_model_0f446bc9a4.webp" alt="w-shaped-attribution-model" /></div>
</figure>
<p>These models acknowledge the role of multiple interactions in the customer journey, providing a more holistic view than single-touch models. However, they can be more complex to implement and manage. Moreover, deciding on the best variant of Multi-Touch Attribution for your business can be a challenge in itself.</p>
<p>In essence, while advanced attribution methods offer a more comprehensive understanding of the customer journey, they also bring about their own set of complexities. It's crucial for businesses to evaluate their unique needs, resources, and data capabilities before deciding on the most suitable attribution model.</p>
<p>The goal is not to find a perfect model - because there isn't one - but to find one that provides the best possible insights given your circumstances.</p>
<p>Try the advanced attribution tool - <a href="https://www.lifesight.io/attribution">Lifesight</a></p>
<li>Your first party pixel can be set up in a few minutes.</li>
<li>Keep an eye on all paid, owned, and earned channels..</li>
<li>Built-in identification resolution, tracking on multiple devices, and tracking on the server</li>
<li>Track where sales came from on all free and paid platforms.</li>
<li>Map out your customer journeys and ways to conversion</li>
<li>Visualize your customer journeys and conversion paths</li>
<li>Breakdown campaigns, ad sets, and ads using any tracked metric</li>
<li>Send accurate conversion data back to platforms</li>
<li>Map purchases to behavioral data to figure out conversion paths</li>
<li>Generate AI-based retargeting and prospecting audiences</li>
<h2>Conclusion</h2>
<p>The future of ecommerce marketing attribution will be characterized by advanced technologies, privacy-centric approaches, and an increasingly sophisticated understanding of the customer journey. While the road may be complex, the rewards for those who can navigate it effectively are immense.</p>
<p>As the ecommerce landscape evolves, so too must our strategies for understanding and leveraging the impact of our marketing efforts. Adaptability, innovation, and a relentless focus on the customer will be the keys to success in this exciting journey ahead.</p>
<p>&zwj;</p>

difficulties-in-ecommerce-marketing-attribution

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Unveiling the challenges of ecommerce marketing attribution: Discover why tracking and assigning credit to online marketing efforts can be a complex puzzle.

Why Is Ecommerce Marketing Attribution Difficult?

<p>In today's ever-evolving digital landscape, ecommerce and DTC businesses have emerged as disruptors, transforming the traditional retail industry. These brands have found innovative ways to capture the attention of customers and deliver tailored experiences. One such powerful tool is WhatsApp marketing.</p>
<p>Equipped with interactive features and over <a href="https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/">2 billion</a> active monthly users worldwide, WhatsApp offers a unique channel for businesses to connect with their audience on a more personal level.</p>
<p>This guide explores the potential of WhatsApp marketing strategy for Ecommerce and DTC businesses, with actionable ways to redesign the customer experience, foster connections, and unlock new avenues for growth.</p>
<h2>WhatsApp Marketing Benefits for DTC Brands</h2>
<p>By leveraging the platform's wide user adoption and powerful features, brands can enhance their E<a href="https://www.lifesight.io/blog/ecommerce-marketing-strategies">commerce marketing strategies</a> and achieve various business objectives. Here are some key benefits of marketing on WhatsApp for DTC brands:</p>
<ul>
<li><strong>Lead Generation and Acquisition: </strong>With a global presence in 120 countries, a diverse user base, and availability in 60 languages, WhatsApp is an effective tool for generating leads and expanding into new markets.</li>
</ul>
<ul>
<li>Automation for Personalization at Scale: WhatsApp marketing enables DTC brands to automate their messaging campaigns, allowing personalized interactions with a large number of customers. Through <a href="https://www.lifesight.io/blog/customer-experience-automation">automation tools and chatbots</a>, brands can deliver tailored content, recommendations, and offers based on customer preferences and behaviors, enhancing engagement and driving conversions.</li>
</ul>
<ul>
<li><strong>Simple and Intuitive User Experience: </strong>WhatsApp's user-friendly interface ensures brands can communicate easily with their target audience. Its simplicity and familiarity contribute to a frictionless user experience, facilitating efficient customer engagement and reducing barriers to entry for potential customers.</li>
</ul>
<ul>
<li><strong>Upsell and Cross-Sell Opportunities:</strong> With WhatsApp marketing, DTC brands can implement upselling and cross-selling strategies to maximize sales opportunities. By providing relevant product recommendations and offers through targeted messaging, brands can encourage customers to make additional purchases and increase their average order value (AOV).</li>
</ul>
<ul>
<li><strong>Quick Customer Support:</strong> WhatsApp's real-time messaging capabilities enable DTC brands to offer prompt customer support. Brands can address customer queries, resolve issues, and provide assistance with a short response time, fostering customer satisfaction and loyalty.</li>
</ul>
<ul>
<li><strong>Enhanced Post-Purchase Customer Experience: </strong>Once a customer places their order, brands can use WhatsApp to send order confirmations, shipment updates, tracking information, delivery notifications, post-purchase follow-ups, and request feedback. This establishes a direct communication channel and makes way for a smooth and transparent customer experience.</li>
</ul>
<ul>
<li><strong>Streamlined Notifications and Alerts: </strong>WhatsApp has an average open rate of <a href="https://business.whatsapp.com/blog/getting-value-from-whatsapp-messaging-marketing-edition">98%</a>, so it makes sense to use the platform for communicating with customers. Businesses can keep customers in the loop about important updates, promotions, and events by sending relevant WhatsApp notifications.</li>
</ul>
<h2>Marketing on WhatsApp: Understanding WhatsApp Business API</h2>
<p>As a DTC brand, tapping into the potential of WhatsApp's Business API could be a game-changer for your customer interactions. Connect it with your preferred growth marketing platform, and unlock a world of opportunities to engage with your customers in a channel they already use and love.</p>
<h3>Setting Up Your WhatsApp Business Account</h3>
<p>Setting up a WhatsApp Business Account is the first step towards leveraging the platform for your DTC brand. We'll guide you through this process step by step.</p>
<h4>Creating a WhatsApp Business Profile</h4>
<p>1. Install the WhatsApp Business app from the App Store or Google Play Store on your device.</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="1169px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b4b41599f3a16bf6cb90_Creating%20a%20WhatsApp%20Business%20Profile.webp" alt="Creating a WhatsApp Business Profile" /></div>
</figure>
<p>2. Open the app, go through the terms and conditions, and click on the 'Agree &amp; Continue' button.</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="784px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b553944b04bd3bf0604f_Creating%20a%20WhatsApp%20Business%20Profile%20(2).webp" alt="Creating a WhatsApp Business Profile (2)" /></div>
</figure>
<p>3. Select an existing or new phone number for your WhatsApp Business account.</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="1169px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b619453365df385b1e8a_Creating%20a%20WhatsApp%20Business%20Profile%20-%20Enter%20Number.webp" alt="Creating a WhatsApp Business Profile - Enter Number" /></div>
</figure>
<p>4. Enter your number, click on 'Done', and then tap 'OK' to receive your 6-digit code via call or SMS.</p>
<p>5. To create an account, add your business name, business category, and profile picture (could be the logo or any image that represents your brand).</p>
<p>6. Now go to Explore > Business Profile. Add your business address, a short description of your brand, address, hours, etc.</p>
<h4>Verifying Your Business Account</h4>
<p>Having a verified profile with the green badge provided by WhatsApp adds authority, credibility, and trustworthiness to your brand. When customers receive a communication from a verified account, they can be sure that the number belongs to an Official Business Account (OBA).</p>
<p>For verification, you'll need a WhatsApp Business API account registered with a Facebook Business Manager account. You can submit your application via a third-party service provider or by yourself.</p>
<p>Here are the steps to apply for a green tick on WhatsApp:</p>
<p>1. Open Facebook Business Manager &gt; Business Settings &gt; WhatsApp Accounts.</p>
<p>2. Choose the WhatsApp account you want to verify.</p>
<p>3. Click on Settings &gt; Ask a question &gt; WABiz: Request official business account status.</p>
<p>4. Submit the required documents and information. Enable two-factor authentication on your account.</p>
<p>Meta takes the ultimate decision on whether your business account is eligible to get a green tick. Here are some tips to boost your chances of getting verified:</p>
<ul>
<li>Create an official website and email address for your brand</li>
<li>Run click-to-WhatsApp marketing campaigns</li>
<li>Maintain a high quality rating for your WhatsApp number</li>
<li>Increase your brand's visibility through media coverage.</li>
</ul>
<p>You will receive a response from Meta within 7-10 days of submitting your application. And that's it! Now you're ready to scale your DTC business with WhatsApp marketing.</p>
<h2>How to Use WhatsApp for Marketing: Successful WhatsApp Marketing Strategies &amp; Examples</h2>
<p>To successfully use WhatsApp for marketing, a well-thought-out strategy is essential. Lets look at successful WhatsApp marketing ideas and examples to set your DTC brand apart from the competition.</p>
<h3>1. Personalize Your Communication</h3>
<p>In 2023, the average number of emails sent and received per day is projected to be <a href="https://www.radicati.com/wp/wp-content/uploads/2022/11/Email-Statistics-Report-2022-2026-Executive-Summary.pdf">347.3 million</a>. What does this mean for your business? Your promotional mail might get lost in the sea of emails your customer receives every day.</p>
<p>In a world overwhelmed by generic promotions, personalizing your message can give your brand a competitive edge over the others.</p>
<p>WhatsApp marketing allows you to utilize your existing customer data to engage with shoppers on their special days and seasonal festivals. Curate a direct, personalized promotional message with a clear CTA.</p>
<p><strong>WhatsApp marketing example:</strong> <a href="https://www.caratlane.com/"><em>CaratLane</em></a><em>, a gold and diamond jeweler, customizes communication by giving a discount on the customer&rsquo;s birthday. </em></p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="720px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b4ec1b9079853df21ed7_Creating%20a%20WhatsApp%20Business%20Profile%20(2).webp" alt="WhatsApp marketing example CaratLane" /></div>
</figure>
<h3>2. Utilize WhatsApp Status for Brand Storytelling and Sales</h3>
<p>WhatsApp Status, with its 24-hour visibility, offers a unique platform for <a href="https://www.lifesight.io/blog/ecommerce-brand-storytelling">brand storytelling</a> and driving sales.</p>
<p>Use it to share sneak peeks of an upcoming launch, behind-the-scenes moments, the stories behind your products, and any other content that helps build a connection with your customers.</p>
<p><strong>WhatsApp marketing idea:</strong> <em>If your ecommerce store is offering a limited-period discount, you can advertise it by posting a special coupon on your WhatsApp status. Mention that the offer is available only for the next 24 hours to create a sense of urgency and grab the attention of customers. </em></p>
<h3>3. Make Use of Automated Responses</h3>
<p>In today's scenario, buyer patience is low - <a href="https://blog.hubspot.com/sales/live-chat-go-to-market-flaw">90%</a> of customers consider an "immediate" response as an important part of your customer service.</p>
<p>When a customer reaches out via WhatsApp, you can solve their queries with preloaded automated responses. It cuts down response time, makes sure you don't miss out on any query or feedback, and leads to greater customer satisfaction.</p>
<p>Automated messages are a great way to welcome new customers, handle frequently asked questions, share order tracking details, and send reminders for upcoming events. But these automated responses may not have all the answers, so it's always a good idea to offer customers the option to manually type a concern that is not listed down.</p>
<p><strong>WhatsApp marketing example:</strong> <a href="https://neemans.com/"><em>Neeman&rsquo;s</em></a><em>, the DTC footwear brand uses automation to reply instantly, that too in a tone that makes customers feel like they are interacting with a human customer service agent. </em></p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="608px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b6d471bd1ec3d6c1a966_WhatsApp%20marketing%20example%20Neeman%E2%80%99s.webp" alt="WhatsApp marketing example Neeman&rsquo;s" /></div>
</figure>
<h3>4. Integrate WhatsApp with CDP</h3>
<p>Integrating WhatsApp with a customer data platform (CDP) like Lifesight helps attract, engage, support, and retain your customers and drive revenue. Lifesight, with the help of automation and AI, collects leads and customer data on your behalf from emails, SMS channels, and 100+ touchpoints and groups them into <a href="https://www.lifesight.io/blog/rfm-segmentation">RFM segments.</a></p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="1049px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b72967642f602fdc875b_Whatsapp%20with%20CDP%20-%20Moda.webp" alt="Whatsapp with CDP - Lifesight" /></div>
</figure>
<p>With Lifesight WhatsApp marketing software, you get access to valuable insights into customer preferences, behavior, and engagement patterns. This allows you to hyper-personalize your interactions and marketing campaigns, enhance customer experience, and convert visitors into loyal customers.</p>
<p><strong><em>Learn more about using CDPs for Ecommerce </em></strong><a href="https://www.lifesight.io/blog/cdps-for-ecommerce"><strong><em>here. </em></strong></a></p>
<h3>5. Use Interactive Content</h3>
<p>DTC brands can increase customer engagement by utilizing WhatsApp&rsquo;s two-way communication channel. Instead of bombarding customers with only promotional messages, sending out interactive content like quizzes, surveys, or contests keep them invested and interested.</p>
<p><strong>WhatsApp marketing idea:</strong> <em> American brand </em><a href="https://www.hellmanns.com/us/en/home.html"><em>Hellmann</em></a><em> used this concept in their </em><a href="https://www.theconvertway.com/blog/whatsapp-marketing-campaign-examples"><em>WhatsCook</em></a> WhatsApp marketing campaign<em>. Participants registered on the brand's website with their phone numbers to connect with professional chefs. They could share images of the available ingredients through WhatsApp, and the chefs would provide personalized recipe suggestions using those ingredients and Hellmann mayonnaise. </em></p>
<p>The result? This fun campaign led 5 million people to connect with the brand directly, helped create 500 new recipes using Hellmann mayonnaise, and established a strong engagement between the brand and its target audience.</p>
<p><strong><em>Read more on such customer engagement campaigns </em></strong><a href="https://www.lifesight.io/blog/best-customer-engagement-campaigns"><strong><em>here</em></strong></a><strong><em>. </em></strong></p>
<h3>6. Leverage Broadcast Lists</h3>
<p><a href="https://www.audienceproject.com/wp-content/uploads/AudienceProject_Study_App_and_Social_Media_Usage_2020_pdf.pdf?x77409">50% </a>of American WhatsApp users access the platform daily, so you can expect high visibility while using WhatsApp for marketing. Unlike regular group chats, broadcast lists on WhatsApp allow you to send messages to many people simultaneously without them being in the same conversation. It's an effective way to reach a large audience with important announcements or offers, all while keeping their inboxes clutter-free.</p>
<p>With broadcast lists, you don't have to select particular names every time you want to send a message&mdash;all of your contacts who are part of the list will get your message at once. It maximizes your reach, saves time, and also protects private customer data like contact numbers and names from being exposed.</p>
<h3>7. Cross-selling Products</h3>
<p>When the customer shows interest in a particular product, you can leverage the opportunity to cross-sell related products through WhatsApp. Use existing customer data to display images, videos, and website links of products that they might be interested in.</p>
<p>You can also list down your products along with their descriptions on the WhatsApp catalog. It allows customers to quickly access the available products without leaving the platform, making the browsing and shopping experience as frictionless as possible.</p>
<p><strong>WhatsApp marketing example</strong><em>: Here's how </em><a href="https://alpha.coffee/"><em>Alpha Coffee</em></a><em> promotes cross-selling. </em></p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="1018px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b76871bd1ec3d6c216de_WhatsApp%20marketing%20example%20-Alpha%20Coffee.webp" alt="WhatsApp marketing example -Alpha Coffee" /></div>
</figure>
<h3>8. Share real-time shipping updates</h3>
<p>After receiving an order, use WhatsApp to keep the customer updated with real-time shipping information. From order confirmation to dispatch notifications, tracking details, and estimated delivery time, your customer can track their packages conveniently from their smartphones.</p>
<p>Be it a small local business or a global DTC giant, this feature is useful for brands of all sizes. Take this opportunity to send a personalized welcome message, and win their trust with a transparent order tracking process.</p>
<p><strong><em>Here&rsquo;s an example of sharing shipping updates using WhatsApp marketing. </em></strong></p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="1304px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b6b971bd1ec3d6c193ca_WhatsApp%20marketing%20example%20Neeman%E2%80%99s.webp" alt="an example of sharing shipping updates" /></div>
</figure>
<p><strong><em>Read more: </em></strong><a href="https://www.dtcdrive.com/podcast/leveraging-whatsapp-for-conversions-with-antony-chacko"><strong><em>Leveraging WhatsApp for Conversations and Conversions </em></strong></a></p>
<h3>9. WhatsApp for Customer Service</h3>
<p>In the era of instant messaging, WhatsApp can serve as an effective customer service tool for your DTC brand. Here are some ways you can utilize the platform to <a href="https://www.lifesight.io/blog/improve-customer-satisfaction">enhance customer satisfaction</a>:</p>
<ul>
<li>Provide prompt and useful response to queries</li>
<li>Use your product catalog, images, videos, and GIFs to inform customers in detail about your products</li>
<li>Send personalized offers based on user history</li>
<li>Recommend similar products</li>
<li>Ask for feedback and implement them.</li>
</ul>
<p>Let&rsquo;s see how <a href="https://mylofamily.com/">Mylo</a>, an online store for baby, mom, and pregnancy essential products uses WhatsApp marketing post purchase to collect customer feedback.</p>
<figure data-rt-type="image" data-rt-="" data-rt-max-width="1364px">
<div><img src="https://uploads-ssl.webflow.com/62e3888add6d204e844bff40/6473b7df1b9079853df46cd5_WhatsApp%20for%20Customer%20Service%20Example%20-%20Mylo.webp" alt="WhatsApp for Customer Service Example - Mylo" /></div>
</figure>
<h3>10. Re-target abandoned carts with discount coupons</h3>
<p>Send targeted messages on WhatsApp to remind customers about their abandoned carts and offer exclusive discounts or incentives to encourage them to return and complete the checkout. This is a personalized approach to rekindle a lost sales opportunity and increase conversion rates.</p>
<p><em>What&rsquo;s remarkable about this WhatsApp marketing campaign is that Alpha Coffee Company used a QR code on its product packaging to drive offline to online conversions.</em></p>
<h2>Final Thoughts</h2>
<p>Your WhatsApp marketing initiatives will be deemed successful when they hit the right KPIs. As a DTC/Ecommerce business owner, regularly track the delivery rates, open rates, click-through rates, and conversion rates, and use these data to identify your best-performing customer segment that has generated the highest ROI.</p>
<p>Getting started with a WhatsApp marketing software like <a https://www.lifesight.io/whatsapp">Lifesight</a> helps derive insights from these metrics to improve your future marketing strategy. With data-driven and personalized WhatsApp marketing campaigns, you can acquire new customers, drive meaningful engagement, offer excellent post-purchase experience, and build repeat purchase habit loops with upsell and cross-sell automations.</p>
<p><br /><a href="https://console.lifesight.io/sign-up"><em>Start your free trial with Lifesight</em></a><em> and establish your DTC brand as a standout entity in your industry.</em></p>

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<h3 id=""></h3><p id="">We’re super excited to announce that Moda is now available to everyone as we go into Open Beta.</p><p id="">Here’s to creating newer experiences and making your marketing truly AI-driven!</p><p id="">Let’s dive right in to see what’s new.</p><h2 id="">1. Opt-In Forms</h2><p id="">Now don’t lose on that website traffic! Collect contacts seamlessly and instantly engage with them through automated messages. That’s one sure-shot way to grow your visitor list and convert them into customers.</p><p id="">Choose from 100s of pre-built form templates across different categories, goals, etc. to get started. In a matter of minutes, you can effortlessly craft mobile-compatible sign-up forms, announcements, and additional items through this.</p><h2 id="">2. Truly AI Capabilities</h2><p id="">Moda is truly AI-powered. This means faster content and design inspiration for your messages through Smart Elements.</p><p id="">When creating an Email or SMS campaign, writing copy is a must. Once you lay down your narrative, refining it takes time and effort. With Moda’s Smart AI, easily rephrase and re-write sentences for headers, body text, CTA buttons, and more. Also, generate images from text prompts and customize them according to your brand goals.</p><p id="">Before sending the messages, check our AI-enabled pre-built segments that sort your customers into intelligent segments.</p><h2 id="">3. Template Library</h2><p id="">We’ve added 500+ new pre-built templates tailored to your company’s business goals. The templates are fully designed but you can totally customize them in seconds! They cater to various goals such as post-purchase, offers and promotions, events such as Easter or Cyber Monday, and industries such as pet care, beauty, and more.</p><p id="">Select a template, tweak it according to your liking, and get started sending emails and SMS messages that convert. Use these beautiful pre-built templates to save time and effort in designing your campaigns and flows. Get started right away.</p><h2 id="">4. Recommended Flows</h2><p id="">Get suggestions on what flows you should be setting up for your brand based on your goals. We have closely studied the most successful eCommerce brands and condensed their best practices into a handy onboarding playbook for you. Automate your communication based on customer behavioral data and leverage the insights.</p><p id="">By automating communication with customers using behavior data, gain valuable insights that can help you improve your business.</p><p id=""><strong id="">Example</strong>: Setting up a post-purchase flow.</p><p id="">Set up specific flows that match your goals, in order to improve your brand performance.</p><p id="">A great example of this is setting up a post-purchase flow to engage with customers after they make a purchase. This can not only help you build brand loyalty, but also provide opportunities for cross-selling and upselling.</p><p id="">By taking the time to set up these kinds of flows, make sure that your brand is reaching its full potential and maximizing its impact on customers.</p><h2 id="">5. Enhanced Dashboards</h2><p id="">Our latest metrics not only give insights you need to succeed but identify areas for growth that you may not have even considered before.</p><p id="">With the introduction of Deliverability, Campaign, and Flow Metrics, gain deeper insights into your campaigns and flows, allowing you to better understand what's working and what's not.</p><p id="">But it's not just about the numbers - our new unified profile insights will give you a more complete picture of your customers, including detailed information on their interactions with campaigns and the segments they're associated with.</p><p id="">So whether you're looking to increase engagement, boost conversions, or drive more traffic to your website, these new metrics will empower you to do just that. And with our user-friendly interface, you'll be able to make sense of all the data in no time at all.</p>

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Privacy

<p>With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing. How marketers leverage their first party data will differentiate the winners in these times of flux and change. Visionary marketers are quickly ramping up their data strategy to move beyond cookie-based advertising and move toward people-based solutions to serve new customers and engage existing ones with personalization at scale. Thousands of marketers across sectors and geographies are working with Lifesight to ramp up their first party data strategy. Here's how -</p>
<h2>Marketers are breaking the data silos with identity resolution</h2>
<p>The first challenge marketers face with first party data is that it is spread across the enterprise, from store interactions to social media teams, from form submissions to CRM teams. But in order to make the most of first party data, marketers need a unified view of customer insights. This is the first step of a <a href="https://www.factori.ai/blog/customer-intelligence-strategy" target="_blank">sound customer intelligence strategy</a>, where platform partners like Lifesight enable onboarding first party customer data onto the platform via a secure data vault. This step is critical in order to unify disparate data sources about the customer, i.e. store interactions, social interactions, email, phone, among several other existing data sources.</p>
<h2>Marketers are building to holistic, 360-view of target segments with data enrichment</h2>
<p>With the vast amounts of data now available from online and offline platforms, brands can now build an anonymized single source of truth about each consumer. With customer intelligence and customer data integrations, brands can now identify intersections and opportunities for highly personalized promotions, marketing messaging and creatives, and customer experience, especially for high value customers.</p>
<p>Creating master identities for stronger segmentation, enabling highly personalized creatives and messaging across marketing touchpoints, and eventually, high value business outcomes is one of the key results of using customer data in the right ways. Marketers also are able to better identify their high value customers.</p>
<h2>Marketers are executing new customer acquisition with lookalike modelling</h2>
<p>Once marketers know who their most valuable customers are, they can <a href="https://www.factori.ai/blog/high-roi-customer-acquisition-at-scale">find new customers</a> with similar attributes. Brands now have access to demographic as well as other offline behavioural elements through data companies such as Lifesight. By merging these customer behaviours with first party customer data, brands can find new customers that are most likely to engage with them simply because they share attributes similar to the brands' existing customers. Lookalike modelling can be an effective tool for audience targeting and segmentation. It makes the process of identifying new customers who behave like your current customers not only easier but also cost-effective.</p>
<h2>Marketers are measuring their customers better with first party data</h2>
<p>By unifying their customer data, marketers can have a better understanding of their customers' buying journeys and take the right action. This includes measuring their omni-channel touch points such as websites, campaigns and offline activity. In addition to that, marketers can also onboard their campaign and conversion data from multiple sources on to the CI platform to gain a full view into their campaign performance.</p>
<h2>In conclusion</h2>
<p>In the new omni-channel environment, users are shifting their media consumption and web activity to multiple devices and screens. In such a context, it is time for all marketers to adopt a first party data strategy. For some years now, advertisers have been looking beyond cookies for high-impact marketing engagements, and Lifesight is partnering with brands and marketers every single day to devise these new identity-led strategies.</p>
<p>You don't have to navigate the complexities of a <a href="https://www.lifesight.io/blog/prepare-for-cookieless-world">cookie-less future</a> all alone. We are future ready, and here to help. Holler for a demo!</p>

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## Challenges

1. One big question persisted: Was the brand's lack of growth due to ineffective media strategies, or were other factors involved?
2. With so many digital tactics in use, it was hard for the brand to figure out which ones were actually boosting the bottom line.
3. Issues like unclear accountability and overlapping campaigns made it even more challenging to know where to invest resources effectively.

## Solution 
Leveraging Lifesight's Geo-experiment feature, the brand customized a campaign targeting specific geographic areas. Relying on AI-backed insights, they implemented strategic recommendations and monitored real-time metrics. They then analyzed incremental lift across channels and tactics, and optimized future campaigns based on these data-driven findings.

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Texas-based women's lifestyle brand, with a $500,000 monthly ad spend and 30 years in eco-conscious personal care, hit a growth plateau. Despite digital savvy and successful Google Shopping campaigns, they struggled with unclear channel efficacy and campaign overlap, prompting an urgent need to scrutinize their marketing impact.

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Challenges

Solution

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