Increase Ad Budget Strategically With Incrementality Tests and Geo-experiments

Challenges

1. One big question persisted: Was the brand's lack of growth due to ineffective media strategies, or were other factors involved?
2. With so many digital tactics in use, it was hard for the brand to figure out which ones were actually boosting the bottom line.
3. Issues like unclear accountability and overlapping campaigns made it even more challenging to know where to invest resources effectively.

Solution

Leveraging Lifesight's Geo-experiment feature, the brand customized a campaign targeting specific geographic areas. Relying on AI-backed insights, they implemented strategic recommendations and monitored real-time metrics. They then analyzed incremental lift across channels and tactics, and optimized future campaigns based on these data-driven findings.