Deep linking is a practice in ecommerce that directs users to a specific web page beyond the homepage via hyperlinks.
To delve deeper, deep linking is a technique that allows the creation of hyperlinks pointing to a particular page or image on the website, or a certain location within a mobile app. These links bypass the website's or the app's homepage, leading the users directly to the desired page. This is akin to entering a brick-and-mortar store and being led immediately to the exact item you are interested in, bypassing aisles of irrelevant products.
Typical deep link URLs do contain unique identifiers or parameters that denote the specific location within the website or app.
Deep-linking directly influences metrics such as conversion rates, bounce rates, and user engagement. For instance, a well-strategized deep link could lead to higher conversions by providing a streamlined shopping experience. Conversely, a misaligned deep link could contribute to high bounce rates.
Daily Active Users (DAU) is a metric that measures user engagement on a website or app daily.
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