8 min read
Published On: 2022-04-13
⭐ Announcing Moda - a modern customer data and engagement platform that empowers ecommerce owners and marketers to fully leverage their customer data to fuel exceptional customer experiences that build relationships and drive growth.
We’re excited to share more about our mission and why we exist below:
Around a decade ago, global ecommerce sales were $572B. In 2020, it was $4.2T and it’s expected to grow by $11 trillion between 2021 to 2025 - accelerated by the pandemic, which drove businesses to accelerate digital transformation to meet the rapid change in consumer behavior.
The growth of the ecommerce industry is the result of existing brands setting up their online presence and internet-native DTC players growing. A new generation of merchants and brands don’t need physical storefronts anymore and can go from idea to execution quickly and for fairly low startup costs.
With industry maturity comes learnings and trends that help shape the future of commerce. Ecommerce and DTC brands are forced to adapt to a new rapidly shifting, technology-heavy future that requires significant investments in tools that help drive long-term sustainable growth. Some of these trends include:
The principles of consumer marketing have not changed (build long-term loyalty!) but new technologies have brought about new ways to tackle the age-old challenge.
Ultimately marketers choose the easier way to deliver standard campaigns and the subpar experiences constantly fail to deliver growth in competitive environments. This is typically also because there’s so much else to do in the operations as well.
The modern ecommerce stack is a set of software tools that are used to execute the various aspects of running an ecommerce business, ranging from 5 to 12 apps on average per merchant (storefront, logistics, fulfillment, marketing, shipping, support etc.)
While these software tools allow the merchant to run their business effectively, the merchant is left with disparate data sets sitting in siloed applications. Simple questions and actions that need to be taken by a merchant, specifically when it involved data from different apps in the stack, have so far been an impossible task. How does a merchant get a cohesive picture of what’s happening across their organization, make decisions and most importantly take action with a unified single source of truth?
As founders of an enterprise data startup, we embarked on building a solution that would democratize complex data technologies for businesses of any size. We understand the complexities of ETL/RETL and data warehouse processes. We also understand how powerful hyper-personalization and automation can be if applied correctly. We spoke to dozens of ecommerce and DTC brands to learn their pain points and challenges. We discovered that modern ecommerce businesses want to become the custodian of their customer data and take charge of their growth.
No-code customer data platform that has built-in identity resolution to enable instant access to 100+ data sources. -> To enable easy and quick use of proven templates and playbooks that drive growth and retention.
Unified ecommerce analytics that uncovers a goldmine of insights to set yourself apart from your competitors. -> To understand customers better, build advanced segmentation and take optimized actions.
A simple drag & drop workflow automation builder powered by the vast customer data that makes it easy to visualize an experience. -> To build and deliver personalized and automated marketing experiences that delight and retain customers.
Easily insert data-driven elements into emails and SMSes to hyper-personalize communication and promotions (instant messaging, web push, etc coming soon) -> To craft unique and personalized messages across multiple channels at scale.
Access a library of 300+ templates for data integrations, experience automation, and message personalization. -> To enable easy and quick use of proven templates and playbooks that drive growth and retention.
We’ve seen the impact of data on modern businesses and we hope to continue building features that help drive this mission and build a community of marketers that help one another drive growth. We believe the Moda platform and community will fundamentally change the way ecommerce marketers leverage customer data and grow their businesses.
We are working with a group of brands for our closed beta. Sign up for early access here and we will reach out to you to get access to our platform when it is ready.
Join our team of trailblazers made up of superstar engineers and product-led growth marketers. Click here to see our career opportunities.