Moda Open Beta Walkthrough: Newer Experiences for E-commerce brands

Published On: 25 Feb 2023


See what's new in Moda with the open beta launch. We've added additional data and experience layers to enhance growth and retention for e-com brands.

We’re super excited to announce that Moda is now available to everyone as we go into Open Beta.

Here’s to creating newer experiences and making your marketing truly AI-driven!

Let’s dive right in to see what’s new.

  1. Opt-In Forms

Now don’t lose on that website traffic! Collect contacts seamlessly and instantly engage with them through automated messages. That’s one sure-shot way to grow your visitor list and convert them into customers.

Choose from 100s of pre-built form templates across different categories, goals, etc. to get started. In a matter of minutes, you can effortlessly craft mobile-compatible sign-up forms, announcements, and additional items through this.

  1. Truly AI Capabilities

Moda is truly AI-powered. This means faster content and design inspiration for your messages through Smart Elements.

When creating an Email or SMS campaign, writing copy is a must. Once you lay down your narrative, refining it takes time and effort. With Moda’s Smart AI, easily rephrase and re-write sentences for headers, body text, CTA buttons, and more. Also, generate images from text prompts and customize them according to your brand goals.

Before sending the messages, check our AI-enabled pre-built segments that sort your customers into intelligent segments.

  1. Template Library

We’ve added 500+ new pre-built templates tailored to your company’s business goals. The templates are fully designed but you can totally customize them in seconds! They cater to various goals such as post-purchase, offers and promotions, events such as Easter or Cyber Monday, and industries such as pet care, beauty, and more.

Select a template, tweak it according to your liking, and get started sending emails and SMS messages that convert. Use these beautiful pre-built templates to save time and effort in designing your campaigns and flows. Get started right away.

  1. Recommended Flows

Get suggestions on what flows you should be setting up for your brand based on your goals. We have closely studied the most successful eCommerce brands and condensed their best practices into a handy onboarding playbook for you. Automate your communication based on customer behavioral data and leverage the insights.

By automating communication with customers using behavior data, gain valuable insights that can help you improve your business.

Example: Setting up a post-purchase flow.

Set up specific flows that match your goals, in order to improve your brand performance.

A great example of this is setting up a post-purchase flow to engage with customers after they make a purchase. This can not only help you build brand loyalty, but also provide opportunities for cross-selling and upselling.

By taking the time to set up these kinds of flows, make sure that your brand is reaching its full potential and maximizing its impact on customers.

  1. Enhanced Dashboards

Our latest metrics not only give insights you need to succeed but identify areas for growth that you may not have even considered before.

With the introduction of Deliverability, Campaign, and Flow Metrics, gain deeper insights into your campaigns and flows, allowing you to better understand what's working and what's not.

But it's not just about the numbers - our new unified profile insights will give you a more complete picture of your customers, including detailed information on their interactions with campaigns and the segments they're associated with.

So whether you're looking to increase engagement, boost conversions, or drive more traffic to your website, these new metrics will empower you to do just that. And with our user-friendly interface, you'll be able to make sense of all the data in no time at all.

Future-proof your marketing measurements


Forecast accurately with no-code ML & AI model setup that provides comprehensive predictive insights


Stay in the know with always-on measurements providing real-time channel performance