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eCommerce Glossary

Learn A to Z of DTC

Email Deliverability

Email Deliverability is the ability of an email to be properly received by a recipient's inbox without bouncing or being marked as spam.

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Abandoned browse

Losing potential customers who visit an online store but leave without adding items to their cart or making a purchase.

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Abandoned cart rate

Abandoned Cart rate is a metric that illustrates the percentage of potential customers who visited a website and left without completing a purchase.

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Abandoned orders in App

Abandoned orders in app are shopping carts left incomplete by shoppers on mobile apps.

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Abandoned orders on Website

Abandoned orders on a website occur when potential customers add items to their online shopping cart but leave without completing the purchase.

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Quality score

Quality Score determines ad position, cost-per-click & evaluates ad relevance, landing pages & CTR.

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