Email Deliverability is a key metric for all email marketing campaigns, especially crucial in e-commerce. It represents the percentage of sent emails that successfully reach the recipient's inbox, rather than getting blocked by email service providers or landing in the spam folder.

Email Deliverability

Email Deliverability is the ability of an email to be properly received by a recipient's inbox without bouncing or being marked as spam.

Abandoned Browse refers to the behavior of online shoppers who visit an ecommerce website, explore the products available, but eventually leave without adding anything to their shopping cart or completing a purchase. These potential customers are considered to have "abandoned" the store. Understanding the reasons behind this behavior and taking appropriate measures to tackle it can significantly improve the conversion rate for an ecommerce business.

Abandoned browse

Losing potential customers who visit an online store but leave without adding items to their cart or making a purchase.

Abandoned Cart rate is a metric that measures the number of customers who added items to their cart, initiated the checkout process, but didn’t complete the purchase. This metric reflects the amount of money lost due to potential customers not buying any items and leaving. The formula to calculate Abandoned Cart rate is the number of Abandoned Carts divided by the total number of shoppers who add items to their cart. An example of an Abandoned Cart rate would be if 10 customers added items to their carts, but only 8 of them completed their purchases, the Abandoned Cart rate would be 10% (2/10).

Abandoned cart rate

Abandoned Cart rate is a metric that illustrates the percentage of potential customers who visited a website and left without completing a purchase.

Abandoned orders in app refer to shopping carts that customers have added products to but haven't completed the checkout process. Abandonment can be due to various reasons, including unexpected charges, complex checkout processes, and usability issues. As an e-commerce analyst, understanding and analyzing these incomplete transactions help businesses identify areas for improvement, increase conversion rates, and boost revenue potential.

Abandoned orders in App

Abandoned orders in app are shopping carts left incomplete by shoppers on mobile apps.

In the world of eCommerce, abandoned orders refer to the phenomenon of potential customers adding items to their online shopping carts and initiating the checkout process, only to discontinue the purchase before completing it. This behavior results in a lost sales opportunity and impacts a company's conversion rate. Abandoned orders can negatively impact a business’s revenue and profitability and are one of the most significant concerns for eCommerce businesses.

Abandoned orders on Website

Abandoned orders on a website occur when potential customers add items to their online shopping cart but leave without completing the purchase.

Quality score is a metric that plays a crucial role in determining the effectiveness and success of advertisement campaigns on eCommerce platforms. It is an estimate of the quality and relevance of your ads, keywords, and landing pages to a user's search query. Quality Score is used by platforms such as Google Ads and Microsoft Advertising to evaluate an ad's relevance and to ensure that users see high-quality ads that are most relevant to their needs.

Quality score

Quality Score determines ad position, cost-per-click & evaluates ad relevance, landing pages & CTR.

Abandonment Rate is an important ecommerce performance metric that measures the percentage of customers who click add-to-cart, interact with the shopping cart, and then leave the online store without completing their purchase. It is a good indication of customer engagement with an online retail or ecommerce website. The formula for the Abandonment Rate is (Abandoned Visits / Total Visits) x 100. An example of the Abandonment Rate would be if there were 60 abandoned visits out of a total of 300, the Abandonment Rate would be 20%.

Abandonment rate

Abandonment Rate is an ecommerce metric that reflects the percentage of customers that leave an online store during their shopping journey without completing their order.

Email Bounce Rate is an essential term in digital marketing metrics, specifically in email marketing. It pertains to the proportion of your total emails that couldn't be delivered to the recipients' inbox. A higher bounce rate often suggests that email addresses have issues - they might be incorrect, fake, or inactive. This metric is classified into two types – soft bounce and hard bounce. A soft bounce denotes temporary issues like full mailbox or server problems, while a hard bounce signifies permanent issues like non-existing or blocked email addresses. A lower Email Bounce Rate is a yardstick of an effective email marketing campaign.

Email Bounce Rate

Email Bounce Rate is the percentage of sent emails that fail to reach the recipient's inbox.

An Account Visit is a particular metric used to assess and understand the overall user activity on an ecommerce site, specifically for users who have logged into their accounts. This helps businesses measure the behavior of their registered and loyal customers, who tend to exhibit higher purchase intent and better interactions with the site.

Account visits

Engagement measurement of the logged-in users visiting your ecommerce store.

Acquisition Cost (AC) is a metric used to measure the cost of acquiring customers or leads. It is typically used in online marketing to measure the profitability of acquiring customers through various channels like email, search engine optimization, search engine marketing, display advertising, and paid referrals. AC is calculated by dividing all associated costs of acquiring a customer (such as advertising and referral fees) by the total number of customers acquired. This metric is important to measure the overall cost effectiveness of marketing campaigns and its associated channels.

Acquisition cost

An Acquisition Cost (AC) is a metric used to measure the cost of acquiring customers or leads in online marketing to measure profitability.

Accrued revenue is an accounting practice used to track the current expected revenues of an ecommerce business. In accounting terms, it refers to revenue that is recognized before a sale is actually closed or the products are delivered. Essentially, it measures the value of products or services that have been earned by an ecommerce business, but not yet invoiced or paid for. This allows companies to analyze expected revenue that is due in the current period.

Accrued revenue

Accrued revenue is a measure of currently expected revenues of an ecommerce business.

In the world of e-commerce, understanding the financial performance of your online store is crucial for making informed decisions and ensuring long-term success. One essential performance metric to track is the Accumulated Return on Investment (ROI), which measures the total profit generated by your e-commerce store relative to the overall investment made over a specific period. It provides a snapshot of the effectiveness of your business strategies and marketing campaigns in generating financial returns.

Accumulated ROI

Accumulated ROI measures the total profit earned compared to the total investment over a specific period.

Active subscribers are either customers who have recently purchased your products or regularly engage with your online store's content, services, or products. These users demonstrate a clear interest in your business, products, or services and contribute significantly to your bottom line. They can also double as brand ambassadors if they're satisfied with their experience, further promoting your store to potential customers.

Active subscribers

An active subscriber is a customer who regularly interacts with a brand's services or products, often within a specific period

Ad impressions, crucial e-commerce metrics, count how often an ad appears to prospective clients. They evaluate campaign success by ad views and track the ad's click-through rate (CTR) across locations or times. Changes in ad placement or design impact can also be measured. Total impressions are calculated by multiplying available impressions per display by average user impressions.

Ad impression

Ad impressions are an important metric used in e-commerce that measure the total number of times an ad has been displayed to potential customers.

The Add to Cart (ATC) Rate in ecommerce is a metric that calculates the frequency of items getting added to online shopping carts compared to the number of unique visits or page views on the website. This rate is a crucial ecommerce metric that provides an indication of how effectively a product page or website is at encouraging customers to commit to a purchase or move forward in their shopping journey.

Add to Cart rate on Website

Add to Cart rate on a Website refers to the percentage of site visitors who add products to shopping carts, highlighting potential conversions.

Ad click-through rate (CTR) is a metric used to measure the success of an advertisement campaign by measuring the percentage of ad views that were converted into clicks. It is calculated by the total number of clicks an ad had divided by the number of times an ad was served. It is an important metric for advertisers, as it indicates how well an ad performs, and can help indication which changes will lead to better ad performance and how effective an ad campaign is.

Ad click-through rate

Ad click-through rate (CTR) is a measure of how many times an advertisement (ad) is clicked upon relative to the number of times the ad is shown, or served.

The 'Add to Cart' feature in ecommerce platforms refers to a software function that allows online shoppers to collect items they intend to buy. This virtual basket or 'cart' holds selections while users continue browsing, acting similarly to a physical shopping basket. It is an essential element in creating a smooth, user-friendly online shopping experience.

Add to cart

A feature enabling shoppers to select items for eventual purchase.

in the realm of eCommerce, there exist several key performance indicators (KPIs) that enable businesses to gauge their performance, understand customer behavior and improve their online stores. One such instrumental eCommerce metric is the 'Add to cart rate'.Also known as the 'Cart add rate', 'Product add to cart rate' or 'Cart placement rate', this performance indicator measures the number of website or page visitors that add items to their online shopping carts during their browsing session.

Add to cart rate

Add to cart rate is the measurement of visitors who add products to their online shopping carts.

The Advertising to Sales Ratio, also known as the Ad-Sales Ratio, is a financial metric that helps companies gauge their advertising effectiveness. It is used to measure how much revenue a company is generating compared to how much it spends on advertising. In essence, it evaluates the efficiency of promotional investments. If the ratio is high, it means that a large portion of sales is used in advertising. Conversely if the ratio is low, the company may not be investing enough in advertising to optimize sales.

Advertising to sales ratio

Advertising to Sales Ratio is the percentage of total sales that is spent on advertising.

Blended CAC (Customer Acquisition Cost) is a key metric used by ecommerce businesses to get an understanding of how much money they are spending to acquire customers. It estimates the average cost to acquire new customers through marketing and advertising initiatives. Blended CAC measures the total cost of customer acquisition activities (such as marketing campaigns, advertising, sales efforts, etc.), divided by the total number of customers acquired in a specific time period. This allows ecommerce businesses to see the impact of marketing and advertising campaigns on sales, and adjust their strategies accordingly.

Blended CAC

Blended CAC is a metric used to understand the overall customer acquisition costs of your ecommerce business, which can help you optimize marketing targets and strategy.

Blended ROAS (Return on Advertising Spend) is an important metric for an ecommerce business. It helps to measure the success of an advertising campaign by tracking the revenue generated over a specific time horizon from customer spending. The metric is expressed as a ratio of total revenue divided by total ad spend, often reported on a monthly or yearly basis. By understanding the success of advertising across different channels and different types of advertising, businesses can improve their overall marketing strategy.

Blended ROAS

Blended ROAS (Return on Advertising Spend) is used to measure the success of an ad campaign that spans multiple types of advertising and/or different channels.

The term "adds to cart" is a crucial metric for any ecommerce website. It denotes the sum of individual times that the site’s visitors have selected an item and added it to their virtual shopping cart. This metric is an essential indicator of potential sales opportunities, as it signifies the number of users who have shown a clear interest in a given product.

Adds to cart

Adds to cart refers to the number of times users have added a product to their online shopping cart.

Ads marketing costs are the funds spent on paid online advertisements. It is an important metric used by e-commerce businesses to assess the effectiveness of sponsored campaigns such as pay-per-click (PPC), display, and social media campaigns. Ads Marketing costs are the total of all expenses related to online advertising programs. This covers the cost of purchasing space as well as services related with campaign setup, such as keyword research. The marketing budget has a direct impact on the number of impressions and users at different phases of the sales funnel. This statistic allows businesses to analyze marketing campaigns and return on investment to make more educated marketing decisions, allowing them to optimize their expenditure and maximize earnings.

Advertisement Cost of Sale (ACoS)

Ad Marketing costs refer to the budget spent on paid online advertising.

In an ecommerce setting, Agency Costs refer to the costs incurred in ensuring that the conflicts of interest between shareholders (principals) and management teams (agents) are resolved. This kind of conflict typically arises when the management teams make decisions that are in their self-interest, rather than those that maximize shareholder value. These costs can be direct and indirect. Direct costs embody monitoring and bonding expenses while indirect costs consist of lost opportunities due to agent decisions.

Agency Costs

Agency Costs are the fee for resolving conflicts between principals and agents.

Average Order Value of Website Purchases or AOV, in ecommerce, is a measure of how much money customers are spending on each purchase on your website. In simpler terms, it’s the average amount spent every time a customer places an order. AOV is a critical indicator, and tracking it can offer valuable insights into your business strategy and pricing. It can guide businesses about their customers' purchasing habits which helps them formulate strategies to increase profits.

AOV of Website Purchases

Average Order Value (AOV) of Website Purchases refers to the average amount of money that customers spend when they place an order through your website.

eCommerce Glossary

Email Deliverability

Abandoned browse

Abandoned cart rate

Abandoned orders in App

Abandoned orders on Website

Quality score

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