The marketing ecosystem and consumer behaviour is going through rapid and lasting changes with technology, new privacy regulations, and the global pandemic at the heart of it. While the industry has faced multiple challenges, none of them compare to this massive evolution.
Since its inception, Lifesight has always helped brands leverage data to make insightful marketing decisions. With today’s changes in consumer behavior, we have been led to build a more holistic approach to consumer data.
Case Study Leading Consumer E-Commerce Brand 16% Increase in Reward Redemption 7.5% Visit Lift to Partner Stores A telco brand wanted to deliver personalized campaigns on Facebook to drive new sign ups. They have partnerships with several retail brands and can leverage their rewards system.