Brands often gain insights to only a part of the customer’s journey, making their marketing strategies not as data driven as today’s age of personalization demands. Here’s a marketer’s guide to data enrichment to bridge the gap between the online and offline worlds
Since its inception, Lifesight has always helped brands leverage data to make insightful marketing decisions. With today’s changes in consumer behavior, we have been led to build a more holistic approach to consumer data.
Onboarding the powerful combination of real world attributes and first party data will help marketers deliver better results as compared to anything that cookies allowed for in the past. This ebook aims to guide marketers through the process of data onboarding
The marketing ecosystem and consumer behaviour is going through rapid and lasting changes with technology, new privacy regulations, and the global pandemic at the heart of it. While the industry has faced multiple challenges, none of them compare to this massive evolution.