Case Study

Analyzing the impact of digital campaigns on footfall to DTAC store locations

DTAC, a leading telco in Thailand, wanted to target iPhone users based on certain real-world visitation behaviour with a campaign objective of increasing the sales of Apple’s latest devices. 

They also wanted to measure footfalls to their retail stores across Thailand as a result of their digital campaigns. 

Download the case study to understand how Lifesight’s location intelligence and industry leading attribution solutions helped the brand measure footfalls and gain a comprehensive view of their consumer behaviour.