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Whitepaper – A Marketer’s Guide to Audience Data in a Changing Advertising Ecosystem

The advertising ecosystem is changing. Advertisers are grappling with the changes in a post-cookie world as most major browsers have called for the deprecation of the cookie. Addressability decline is something advertisers will have to deal with, and they will need new tools, technologies and data sets in such times to guide them into a brave new world of advertising.

E-book: A Marketer’s Guide To Data Enrichment

Brands often gain insights to only a part of the customer’s journey, making their marketing strategies not as data driven as today’s age of personalization demands. Here’s a marketer’s guide to data enrichment to bridge the gap between the online and offline worlds

The Modern Customer Graph

Since its inception, Lifesight has always helped brands leverage data to make insightful marketing decisions. With today’s changes in consumer behavior, we have been led to build a more holistic approach to consumer data.

Ebook – A beginners guide to onboarding CRM data

Onboarding the powerful combination of real world attributes and first party data will help marketers deliver better results as compared to anything that cookies allowed for in the past. This ebook aims to guide marketers through the process of data onboarding