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Lifesight Expands Partnership with Google Cloud to Evolve Marketing Measurement

Published On: 2024-04-02


Lifesight, a leading unified marketing measurement and optimization platform has a new technology partnership with Google Cloud. This collaboration marks a significant milestone for Lifesight and opens up new possibilities for Google Cloud customers to easily purchase and integrate Lifesight’s measurement capabilities through Google Cloud Marketplace.

With this integration, Google Cloud customers can now automate data ingestion from BigQuery into Lifesight's unified marketing measurement platform for Marketing Mix Modeling & Causal Decisioning to improve incremental outcomes.

Lifesight has worked with Google Cloud for a few years to innovate in data analytics, customer intelligence, and marketing measurements. Today, they have explored efficient and scalable ways to infuse data analytics, machine learning, and AI into Lifesight’s Unified Marketing Measurements platform with the goal of transforming how enterprise businesses measure and optimize marketing ROI.

With Google Cloud as a trusted partner from the beginning, the confluence of Lifesight's platforms and Google Cloud’s Vertex AI models aims to put AI capabilities in the hands of hundreds of businesses, enhancing — enhancing marketing measurement in the privacy-first world.

“We’re excited to build on our momentum with Google Cloud by uncovering areas where we can apply Google Cloud’s AI technologies and shape the next-gen AI-driven marketing measurement and optimization platform,” said Anil Singh, Chief Technology Officer at Lifesight.

“Bringing Lifesight to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the unified marketing measurement platform on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Lifesight can now securely scale and support customers on their digital transformation journeys.”

This partnership will allow Google Cloud customers to leverage Lifesight's unified marketing measurement & optimization platform for:

Budget & Campaign Optimization: Use Multi-Touch Attribution, MMM, and Incrementality Testing together to optimize your media spend across all channels and reduce ad waste.

Scenario Planning & Forecasting: Build optimal marketing scenarios & plans with precision to maximize your ROI and eliminate guesswork when it comes to media planning.

Marketing Impact Assessment: Start working collectively towards the right business KPIs and get a complete view into marketing activities that drive incremental revenue.

To learn more about our integration with Google Cloud you can visit our app listing here.

About Lifesight:

Lifesight is a unified marketing measurement platform designed to help modern marketers make better decisions. We unlock the full potential of your marketing, business, and customer data with our AI-powered marketing measurement suite that leverages universal attribution, marketing mix modeling, and Incrementality Testing to triangulate the truth of your marketing impact. Our platform offers actionable insights and recommendations so you can make optimal decisions and work collectively as a team toward your business KPIs.

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