Take the guesswork out of media planning

Build optimal marketing scenarios & plans with precision to maximize your ROI without the need for lengthy analysis work.

Make decision making the simplest
part of your work

With adaptability & strategic flexibility on your side, design & compare scenarios for current & future campaigns. Find & leverage your most effective channels & campaigns to keep your cash registers ringing.

Improve market adaptability

Improve market adaptability

Stay on top of the latest market trends & changes in regulations & seasonal behaviors. Build campaigns that are agile & flexible, without investing 100’s of manhours.

Increase campaign efficiency

Increase campaign efficiency

Ensure your ROAS is at peak performance with continuous experiments. Gather recommendations & optimization techniques to 10X your campaign output.

Reduce marketing risks

Reduce marketing risks

Test your investments & resource allocations in real-time to ensure every campaign delivers a bang for its buck. Maximize budget efficiency without losing any time.

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Unlock the power of incrementality-powered media planning

Use our flexible scenario planning and forecasting tool to predict outcomes & achieve your goals

Flexible AI-powered scenario planner

Plan & tailor your strategy by testing various scenarios to derive different outcomes.

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Set your goal & target KPIs to instantly forecasted result.

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Easily compare scenarios to determine optimal desired outcomes.

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Apply constraints & ranges to fine tune your scenario based on your requirements.

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Next-gen forecasting powered by incrementality intelligence

Power your next strategy with a powerful causality-based predictive engine.

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Generate strategic predictive insights without data scientists.

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Easily explain the model output to stakeholders with built-in explainable AI.

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Uncover patterns missed by traditional correlation-based forecasting.

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Continuously surface opportunities for optimizations

Uncover unseen potential for improving outcomes with AI-generated recommendations

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Get instant optimization recommendations through the funnel.

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View insights on how and why the recommendation generated to ensure accuracy.

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Easily action the recommendation directly from the platform.

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Trusted by leading Brands & Agencies worldwide

35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month.

8%

incremental lift in sales from social media ads

Read how a personal care brand increased ad budget with our Incrementality Measurement & Geo-Experiments

"Adopting Lifesight was a game-changer for our marketing team. The transparency it provides in terms of experiments and consumer interaction has been invaluable, allowing us to scale our initiatives, with enhanced engagement and sales."

CMO,

Personal-care brand earning $130M in ARR