Understand the true impact of your decisions

Ditch your vanity metrics and start tracking the performance of your decisions on real business KPIs.

Exponential returns on every marketing dollar

Get the highest possible value and ROI from your marketing budget. Do away with wasted media spend.

Reduce media waste

Reduce media waste

Optimize your campaigns to achieve a lower CPA, ensuring your budget utilization translates into valuable customer conversions.

Increase spend efficiency

Increase spend efficiency

Whether you’re a team of 10 or 100, gather insights to fine-tune targeting, significantly improving conversion rates & overall campaign performance.

Empirically prove ROI

Empirically prove ROI

Let your campaign performance data do the talking. Tie up all loose ends with multiple measurement methods to ensure no revenue opportunities are left on the table.

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Stop looking at dashboards & start getting answers

Quickly understand the impact of full-funnel marketing activities on your business KPIs.

Analyze the true impact of your marketing

Breakdown which strategy is working to drive incremental results to your business KPIs.

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Analyze how your actions impacts customer retention, repurchases, LTV and more.

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Understand your customer segment behaviors across the funnel.

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Find patterns across time periods to reveal opportunities.

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Assess impact through full funnel customer journeys

Start working collectively towards the right business KPIs with a complete view into impact from all marketing activities.

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Understand the causal impact of marketing across the funnel.

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Analyze customer journeys and paths with ease.

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Slice & dice journeys, paths and funnels to see what's working.

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Predict customer analytics using incrementality intelligence

Leverage next-gen predictive customer analytics powered by causal AI to make better decisions.

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Predict the impact of hypothetical marketing scenarios on business metrics.

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Accurately predict customer segment behaviors.

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Validate next best actions with precision.

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Trusted by leading Brands & Agencies worldwide

35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month.

8%

incremental lift in sales from social media ads

Read how a personal care brand increased ad budget with our Incrementality Measurement & Geo-Experiments

"Adopting Lifesight was a game-changer for our marketing team. The transparency it provides in terms of experiments and consumer interaction has been invaluable, allowing us to scale our initiatives, with enhanced engagement and sales."

CMO,

Personal-care brand earning $130M in ARR