Unfollows

Formula

Unfollows = (Number of People Who Unfollowed / Total Number of Followers) * 100

Example

If there are 500 unfollows in a month from a total of 10,000 followers, the unfollow rate is 5%.

Why is Unfollows important?

1. Irrelevant, excessive, or low-quality content
2. Insensitive or offensive updates
3. Failure to engage with followers meaningfully
4. Not meeting the followers’ expectations or needs

Which factors impact Unfollows?

1. Post Frequency: Too few or excessive posts can lead to unfollows.
2. Content Quality: Low-quality or irrelevant content can be off-putting.
3. Engagement: Lack of interaction can cause followers to feel unimportant.
4. Brand Image: Negative perception can prompt unfollows.

How can Unfollows be improved?

• Post relevant and high-quality content regularly but not incessantly.
• Respond to queries or issues promptly and professionally.
• Establish and maintain a positive, authentic brand image.
• Regularly assess and adapt your strategy based on follower feedback, social media metrics, trends, and competitor behavior.

What is Unfollows's relationship with other metrics?

• Reach: Less followers may lead to reduced reach of your posts.
• Engagement: Fewer followers could mean less engagement (likes, shares, comments).
• Conversion: With less followers, you may have fewer potential customers, leading to lower conversion rates.