Traffic Share of Market refers to the percentage of overall website visitors that a specific website or business captures within a particular market.
Traffic Share of Market is a Website Activation metric that measures the share of traffic the website receives compared to its competitors. This metric is also known as market share as it provides a clear indication of your company's position within the market when compared to competitors. The formula for Traffic Share of Market is "% of Website Traffic / Sum of Traffic of all Websites on Market".
Traffic Share of Market = Percentage of Website Traffic / Sum of Traffic of all Websites in Market.
Traffic Share of Market is crucial for understanding the performance of the website. It enables e-commerce companies to measure how quickly their business is developing and how they stack up against their competitors. Moreover, it helps in understanding which strategies work best when it comes to attracting website visitors.
The key factors that influence Traffic Share of Market include website traffic, competition, website usability, SEO keywords, and marketing activities. Companies need to monitor all these factors to ensure they have a competitive edge in the market.
To improve Traffic Share of Market, e-commerce brands need to focus on marketing activities that increase web traffic, such as SEO, content marketing, and PPC. Additionally, companies can improve their website usability by making sure that the website is mobile-friendly and user-friendly,etc.
Traffic Share of Market is closely linked with other e-commerce metrics, such as Revenue, Conversion Rate, Average Order Value, and Lifetime Value. If companies pay attention to the Traffic Share of Market, they can better predict the success of their e-commerce business and anticipate future trends.
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