Total Opt-Ins in period is an email marketing metric that takes the sum of successful email opt-ins over a given period of time. It is often used to gauge the effectiveness of various email marketing campaigns and strategies to draw new customers to an ecommerce business.
The formula as described above is simply “Sum of Opt-Ins in period.” The number of opt-ins is then added together to give the total opt-ins for that period.
For example, if an ecommerce website had 50 email opt-ins in the first week of November, 100 email opt-ins in the second week, and 60 email opt-ins in the third week, then the total opt-ins for that period would be 210.
Total Opt-Ins in period is an important metric as it directly reflects how successful your email marketing efforts have been in regards to gaining new customers. This data can then be used to inform decisions on which strategies and campaigns to double down on and which to cut back.
To improve your Total Opt-Ins in period metric, it is important to ensure that all of your email campaigns are effective, engaging and provide tangible value to the customer. Also, all opt-in forms should be easy to find and use on your website. Moreover, you should look into optimizing your emails for mobile devices as many customers may be using them.
The most important factors that can impact Total Opt-Ins in period include effective and engaging email campaigns, effective use of social media, and easy-to-find and use opt-in forms. Additionally, user experience and website speed can play a part in determining the success of your opt-in rate.
Total Opt-Ins in period can be related to other ecommerce metrics such as website visits, revenue generated and customer engagement. The higher the opt-in rate, the more likely it is that customers will engage with your website, resulting in increased website visits and revenue. Likewise, the lower the opt-in rate, the fewer customers are likely to interact with your website.