Organic Visibility

Organic Visibility measures how visible a website is in organic search results when a related query is entered.

Organic Visibility is a SEO meta-metric that measures the visibility of a website in organic search results when a related query is entered. It is used to measure how visible a website is in the search engine result pages (SERPs) of major search engines. Organic Visibility is a measure of how well an ecommerce website performs in the organic search result rankings generated by major search engines such as Google, Bing, Yandex, and Baidu. It takes into account the rankings of the website when queries related to the site’s content are entered into the search engines.


Organic Visibility = (Organic Click-Through Rate (CTR) * Organic Search Impressions) / 100


Let's say you have an e-commerce website that sells sports equipment. In a given month, your website had 100,000 organic search impressions for the keyword "best soccer balls," and the organic click-through rate (CTR) for that keyword was 5%.

Using the formula:

Organic Visibility = (5% * 100,000) / 100 = 50

Why is Organic Visibility important?

Organic Visibility is an important metric for ecommerce because it reflects the amount of organic traffic that will be visiting the website. Customers who find you through organic search results are more likely to convert into customers than those visiting through paid search or referral channels. Therefore, it is paramount that your website is easily discovered in organic search results.

Organic Visibility also serves as an indicator of the overall health of a website, as it looks at aspects such as content optimization, the presence of keywords, and quality backlinks. Essentially, good Organic Visibility scores indicate that the website is well-structured and is optimized to be found by potential customers.

Which factors impact Organic Visibility?

Organic Visibility is improved through activities such as content optimization, keyword research, link building, and technical optimization. Content optimization involves using the proper titles, headers, and keywords on each page in order to make it more discoverable. Keyword research is essential to understanding which terms are being used by customers in their searches. Link building is important to increase the authority of a website by acquiring backlinks from other websites. Finally, technical optimization makes sure that the website is running smoothly and is not having any issues that would affect the user experience.

How can Organic Visibility be improved?

Organic Visibility is impacted by various factors, including keyword usage, link authority, content quality, a website’s internal link structure, and technical optimization. Each of these factors contribute to making your website more discoverable by search engines.

What is Organic Visibility's relationship with other metrics?

Organic Visibility is related to other SEO and ecommerce metrics such as organic traffic, revenues, and conversion rates. A website with a higher Organic Visibility score is more likely to be found by customers and generate more revenue due to the increased traffic. The resulting organic traffic is also more likely to convert into customers. Therefore, organic visibility directly impacts the website’s bottom line.

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