Mobile revenue share

Formula

Mobile Revenue Share = (Total revenue from mobile devices / Total ecommerce revenue) * 100

Example

Let’s say in Q1, an ecommerce business generates total revenue of $1,000,000 - of which $300,000 comes from mobile devices. The Mobile revenue share would be (300,000 / 1,000,000) * 100 = 30%

Why is Mobile revenue share important?

• It helps in strategic planning and resource allocation for optimizing mobile-user experience.
• Tracking it aids in evaluating the success of mobile marketing initiatives.
• It helps understand buyer behavior, preferences, and conversion funnel efficacy for mobile users.

Which factors impact Mobile revenue share?

• User Experience: Accessibility, and usability of mobile platform.
• Technology: Loading speed, mobile responsiveness.
• Trends: Mobile shopping trends and customer preferences.
• Marketing: Efficacy of mobile-specific marketing initiatives.

How can Mobile revenue share be improved?

• Improving mobile website or mobile app's user interface and usability.
• Ensuring website's mobile responsiveness.
• Streamlining checkout process emphasizing on seamless, frictionless transaction.
• Investing in mobile-targeted marketing efforts like mobile ads, push notifications, etc.

What is Mobile revenue share's relationship with other metrics?

• Mobile Conversion Rate: Higher conversion rate could contribute to a higher revenue share.
• Mobile Traffic: Higher mobile traffic could lead to higher potential earnings from mobile users.
• Average Order Value (AOV): Higher AOV from mobile users could inflate the mobile revenue share.