Gross profit
Gross profit is the net sales revenue of an ecommerce company after the subtractive direct cost of goods sold (COGS).
In the commercial and ecommerce world, gross profit is a pivotal financial metric that provides insights into a company's financial health, efficiency, and management of production costs. Also known as "sales profit" or "gross income", it demonstrates an ecommerce company’s ability to effectively convert its products into profits. It's the financial outcome businesses are left with after accounting for the direct costs of producing the goods and services they have sold over a specific period.
Formula
Gross Profit = Sales Revenue - Cost of Goods Sold (COGS)
Example
For instance, an ecommerce company earns $100,000 in sales revenue over a given quarter. The COGS to generate that revenue is $30,000. The gross profit calculation would look like this: $100,000 Sales ‐ $30,000 COGS = $70,000 Gross Profit.
Why is Gross profit important?
Gross profit is the very first profitability figure businesses calculate in their income statement. It provides a macro-level analysis of a company's operational performance. It is often expressed as a percentage of revenue (gross profit margin). A higher margin indicates an excellent ability to generate sales, while also effectively managing production and direct labour costs.
Which factors impact Gross profit?
Factors which impact gross profit include sales pricing, production costs, product demand, economic fluctuation, market competition and efficiency of operational management.
How can Gross profit be improved?
Gross profit can be optimized by increasing sales revenue or cutting COGS, or both. Strategies that can help to do so include repricing products, reducing direct costs, improving inventory control, leveraging supplier relationships for better procurement pricing, and effective use of discounts or special promotions.
What is Gross profit's relationship with other ecommerce metrics?
- Operating Expenses: After deducting operating expenses from gross profit, we arrive at the operating profit, which gives a more accurate report of a company's profitability than gross profit alone.
- Net Profit Margin: Though it factors in all company expenses (not just COGS), it is reliant on the gross profit which is its starting metric.
- Gross Margin Return on Inventory Investment (GMROII): This vital metric calculates the return on every dollar spent on inventory. A higher GMROII implies better inventory utilization and stronger gross profit.