Add to Favorite rate is the percentage of customers who mark an item as favorite on an ecommerce website.
The add-to favorite rate is a valuable ecommerce metric that reveals the proportion of website users who use the 'add to favourite' feature for products on a website. This feature typically allows users to save items for future consideration or purchase. By determining this rate, ecommerce platforms can track customer preferences and interests, which can in turn steer effective marketing, sales, and product strategy.
Add to Favorite Rate on Website = (Number of items added to favorites / Number of website visits) * 100%
If an ecommerce site has 1000 visits and 50 items are added to favorites, the Add to Favorite rate would be (50/1000)* 100% = 5%.
AOV of First Purchases is the average amount spent by a customer on their initial transaction in an online store.
Abandoned orders in app are shopping carts left incomplete by shoppers on mobile apps.
Average Customer Spend is the average amount of money each customer spends per transaction on an eCommerce website.
Abandoned Cart rate is a metric that illustrates the percentage of potential customers who visited a website and left wi...
Audience Engagement is a measure of the involvement, interaction, intimacy, and influence between brand and audience.
Average cost per unit is a metric that helps measure the cost of buying or producing a single unit of a product.