An Ad tag is a snippet of HTML code that is incorporated into a website to manage online ads' delivery and tracking.
Ad tags, essentially, are tiny HTML code pieces that pave the way for the display and tracking of advertisements on a specific webpage. They serve as a connecting link between the website, ad server, and the advertiser, by providing critical information to the ad server like the position of an advertisement on the page, the size of the ad, and more. Ad tags work in real-time; each time a page with the ad tag is loaded, the ad server is instantly communicated to fetch and display the relevant ad.
Ad tags have a strong relationship with key eCommerce metrics. For instance, by tracking the users' interaction with an ad, it helps in measuring the conversion rate (the percentage of visitors who complete a desired action), bounce rate (one-page visits), and return on advertising spend (ROAS).
Algorithmic Attribution is a data-driven approach that assigns a value to each marketing touchpoint.
Users who complete a purchase from an e-commerce store in a given period.
Average Discount is simply the average percentage reduction in the original price of products sold.
Attribution Window refers to the timespan during which a conversion event can be attributed to a specific marketing acti...
Average Ticket Resolution Time is the average period needed to resolve customer issues.
An advertiser is an individual or entity that promotes products or services to potential clients, mainly utilizing paid ...