Active customers are the users who have engaged in a procurement process and completed a purchase from an online store within a certain time frame. Measuring the number of active customers is essential to assess the health of an e-commerce business, identify trends, and drive strategies to foster growth. An active customer portfolio reflects market penetration, customer loyalty, and the effectiveness of promotional campaigns.
Active Customers = Total Number of Unique Customers that Completed a Purchase within a Given Period
Suppose you have an online store, and over a month, you registered 500 unique customers who made at least one purchase. In this case, the number of active customers for that month would be 500.
Average Ticket Resolution Time is the average period needed to resolve customer issues.
Attribution Data is the information that helps track and attribute conversions to specific marketing activities.
Attribution Path Analysis is the process of determining the unique journey customers take before a final conversion.
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App Activation Rate is a metric showing the percentage of users taking necessary actions post-download to start using an...
App Bounce Rate constitutes the rate of users who leave an app after using only one page or fail to interact with it.