Account visits

Formula

Account Visits = Total Logged-in User Sessions

Example

Suppose your ecommerce store has a total of 1,000 sessions during a specific time period, out of which 200 are from logged-in users. So, your Account Visits for that period would be 200.

Why is Account visits important?

• Loyalty and Retention: Account Visits show how many customers are revisiting and engaging with your site, helping you gauge the loyalty and retention rates.
• Higher Conversion Potential: Logged-in users generally exhibit higher conversion rates since they have entered purchase information previously, making checkout faster and more accessible, leading to higher revenue.
• Personalized Experience: Understanding the behavior of logged-in users can help businesses tailor their marketing strategies to create personalized experiences and build stronger relationships with their customers.

Which factors impact Account visits?

• UI/UX Design: The overall design of the website, including navigation, can affect users' inclination to log in and engage.
• Marketing Strategy: Promotions, ad targeting, and email campaigns can impact your site's visits from both registered and unregistered users.
• Site Performance: Slow-loading pages, site crashes, broken links, or other technical issues can discourage users from logging in or returning to your site.

How can Account visits be improved?

• Personalization: Send targeted content, offers, and product recommendations based on user preferences and previous purchase history.
• Engaging Content: Publish relevant and engaging content that encourages account holders to frequently return and interact with your site.
• Login Incentives: Encourage users to log in with exclusive offers, promotions, or product previews, available only to registered users.
• User Experience: Streamline the login and account management process, ensuring a convenient and user-friendly experience.

What is Account visits's relationship with other metrics?

• Conversion Rate: Account Visits can directly impact the conversion rate as logged-in users usually have higher purchase intent.
• Customer Lifetime Value: Retained customers tend to have higher lifetime value, and tracking their Account Visits can lead to better marketing strategies.
• Average Order Value: Logged-in users may have higher AOV, due to targeted marketing and special offers for loyal customers.
• Customer Acquisition Cost: By tapping into the registered user base, businesses can reduce acquisition costs by retaining and nurturing returning customers.