Panel Discussion
Our expert panel demystify incrementality testing methodologies, strategies, and key considerations for effective growth in 2024
Virtual
As iOS 17 and GA4 reshape the attribution landscape, savvy marketers are turning to incrementality testing and advanced attribution to make informed media investment choices Yet, the complexity of incrementality leaves many unsure about its functionality, starting points, and the right solutions for their brands. Our expert panel demystify incrementality methodologies, strategies, and key considerations for effective utilization.
What you can expect to learn from the session:
Speakers