Join our expert panel as they break down strategies for better marketing effectiveness and measurements in 2024
Third-party cookies are being phased out in 2024, which will impact how brands and agencies engage with their audiences and measure campaign effectiveness. Without third-party cookies, tracking user behavior across websites will no longer be possible, making targeted advertising difficult. Advertisers will need to find new ways to identify and reach their target audiences without infringing on their privacy. Brands and agencies will need to adopt new methods for measuring the effectiveness of their ads. Join our expert panel as they demystify methodologies, strategies, and key considerations for navigating the challenges and opportunities to solve the same.