Product Demo
Modernizing Attribution & Media Buying with Lifesight Measure
Modern marketers are facing a dire need to have a single source of truth for accurately attributing paid marketing conversions in customer journeys, and making decisions for measuring the short-term, mid-term & long-term impact of their paid marketing outcomes. Multi-touch Attribution & Marketing Mix Modeling are the two key weapons to solve this problems. But how can you implement them at scale?
Virtual
About the event
Go over Lifesight’s Measure module, a first-of-its-kind measurements suite that offers multi-touch attribution, marketing mix modeling, and incrementality testing in a single platform, & helps you optimize media spend & scale your acquisition. Learn how you can accurately gauge the incremental impact of your marketing efforts, allocate your budgets with precision, scale your campaigns without overspending, & validate your ROI. All of this happens without any dependence on data scientists, engineers, or analysts.
Agenda
- How Lifesight’s Attribution Modeling gives accurate reporting on CAC, ROAS & channel conversions?
- How Lifesight Measure gives you granularity with respect to your Ad campaigns?
- How Lifesight's MMM module can visualize the data?
- How can you tweak the MMM for achieving your north star metrics ( store orders, app revenue, app installs and more?
- How Lifesight's MMM module can help you optimize future media budgets?
Speakers
Behind the Mic
Deepak Sunil
Sr. Product Manager
In-house counsel on all things attribution in the customer journey, Deepak is a seasoned product expert, adept at concep...
Shubham Jain
Product Manager
Shubham is an in-house product maestro who specializes in AI for digital marketing, specifically Marketing Mix Modeling ...
