Modern marketers are facing a dire need to have a single source of truth for accurately attributing paid marketing conversions in customer journeys, and making decisions for measuring the short-term, mid-term & long-term impact of their paid marketing outcomes. Multi-touch Attribution & Marketing Mix Modeling are the two key weapons to solve this problems. But how can you implement them at scale?
Go over Lifesight’s Measure module, a first-of-its-kind measurements suite that offers multi-touch attribution, marketing mix modeling, and incrementality testing in a single platform, & helps you optimize media spend & scale your acquisition. Learn how you can accurately gauge the incremental impact of your marketing efforts, allocate your budgets with precision, scale your campaigns without overspending, & validate your ROI. All of this happens without any dependence on data scientists, engineers, or analysts.