Webinar
Simplifying Marketing Mix Modeling
Join us for a spirited dive into the magical world of Marketing Mix Modeling & the opportunities to optimize your ad spend, specially curated to ensure your campaigns sleigh all day!
Virtual
About the event
Join us on a deep dive into how you can leverage the power of marketing mix modeling to improve ROAS for your brand. Optimize your channel-level spend so you see better returns all around on your marketing spend.
Agenda
- What is Marketing Mix Modeling?
- Why is Marketing Mix Modeling key for advertisers?
- Building blocks of adopting Marketing Mix Modeling.
- Why growing brands are missing out on power of Marketing Mix Modeling?
- How can Marketing Mix Modeling aid in short term business revenue & long term marketing returns?
- How to Simplify Marketing Mix Modelling for your business?
Speakers
Behind the Mic
Shubham Jain
Product Manager
Shubham is an in-house product maestro who specializes in AI for digital marketing, specifically Marketing Mix Modeling ...
Rajeev Nair
Co-founder & VP of Products
As VP of Products at Lifesight, Rajeev spearheads innovation at the intersection of all things data & automation for mar...
