Step into the future of marketing without fear! As we encounter disruptions in marketing signals and identity loss, understanding their impacts is crucial. Join us for an exclusive panel with industry experts who delve deep into strategies to combat signal loss and future-proof your ad strategy.
As of June 2023, 53% of advertisers mentioned facing issues with reaching target audiences at scale, 39% are figuring out how to prep for a cookie-less future and a whopping 51% want to maximize return on ad spend. Marketers and advertisers have trusted third-party cookies and device identifiers to track customer journeys, purchases, engagement, behavior, and personal preferences. But with the deprecation of third-party cookies, the impact of Apple's App Tracking Transparency and the browser's cookie policies has resulted in a significant loss of marketing signals. Most marketers will have to move their single source of truth from third-party platforms and own it themselves. Marketers need to focus on data collaboration, collection & measurement techniques that are not purely dependent on third-party signals. Let us dive in with our experts on how to address signal loss issues and future-proof your marketing.