Product Demo

Modernizing Marketing Attribution & Media Budget Optimization

Join us for a live demo & see how Lifesight Measure provides enhanced attribution, clear mapping of customer journeys & the ability to optimize your media budgets.

Virtual

About the event

Modern Marketers are facing a dire need for a single source of truth that accurately attributes paid marketing conversions, details customer journeys and provides models to optimize planned budgets that unlock exponentially higher ROI. Lifesight Measure's Multi-touch Attribution & Marketing Mix Modeling are the two key weapons marketers must have to address this need.

Agenda

Track conversions at channel, campaign, ad group and ad levels with Measure's attribution
Identify the various stages of a customer’s journey, from first touch to final purchase
Leveraging granular visiblity into the performance of your ad campaigns
Using Marketing Mix Modeling can to take channel & platform decisions based on historical revenue, and getting clear on the impact of marketing channels on your blended ROAS.
Using Marketing Mix Modeling to optimize your media budget allocation accurately and maximize revenue

Speakers

Behind the Mic

Shubham Jain

Product Manager

Shubham is an in-house product maestro who specializes in AI for digital marketing, specifically Marketing Mix Modeling ...

Deepak Sunil

Sr. Product Manager

In-house counsel on all things attribution in the customer journey, Deepak is a seasoned product expert, adept at produc...

The depth of knowledge shared, combined with actionable insights, has given me the confidence to revamp our holiday marketing strategy. A heartfelt thank you to the entire organizing team – this event was a game-changer!
⎯ Maggi Thomson