Webinar

Boost ROI on Media Spend with Multi Touch Attribution & Marketing Mix Modeling

Optimize media spending, allocate & scale budgets with confidence, validate your marketing strategies & boost revenue using Multi-Touch Attribution, Marketing Mix Modeling & Incrementality Testing.

Virtual

About the event

Being one of the global leaders in marketing measurements, we are excited to bring in a webinar series to empower modern-day advertisers/digital marketers/CMOs to optimize media spend, allocate & scale budgets with confidence & know how to validate their strategies and boost their revenue using advanced gold standard techniques like Multi-Touch Attribution, Marketing Mix Modeling and Incrementality Testing.

Agenda

An overview of MTA & MMM
Gaps & opportunities in enterprise marketing measurements
Leveraging MTA for better optimization
Why enterprises & growing brands need to adopt the modern way of automating MMM.
Leveraging MMM for allocating & predicting paid media outcomes

Speakers

Behind the Mic

Joanne Factor

Sales Director - US

Cracking deals everywhere, Joanne is U.S. Sales Director at Lifesight, with 15+ years of ad-tech savvy. From $1M contrac...

Rajeev Nair

Co-founder & VP of Products

As VP of Products at Lifesight, Rajeev spearheads innovation at the intersection of all things data & automation for mar...

Shubham Jain

Product Manager

Shubham is an in-house product maestro who specializes in AI for digital marketing, specifically Marketing Mix Modeling ...

Deepak Sunil

Sr. Product Manager

In-house counsel on all things attribution in the customer journey, Deepak is a seasoned product expert, adept at produc...

The depth of knowledge shared, combined with actionable insights, has given me the confidence to revamp our holiday marketing strategy. A heartfelt thank you to the entire organizing team – this event was a game-changer!
⎯ Maggi Thomson