Webinar
Boost ROI on Media Spend with Multi Touch Attribution & Marketing Mix Modeling
Optimize media spending, allocate & scale budgets with confidence, validate your marketing strategies & boost revenue using Multi-Touch Attribution, Marketing Mix Modeling & Incrementality Testing.
Virtual
About the event
Being one of the global leaders in marketing measurements, we are excited to bring in a webinar series to empower modern-day advertisers/digital marketers/CMOs to optimize media spend, allocate & scale budgets with confidence & know how to validate their strategies and boost their revenue using advanced gold standard techniques like Multi-Touch Attribution, Marketing Mix Modeling and Incrementality Testing.
Agenda
- An overview of MTA & MMM
- Gaps & opportunities in enterprise marketing measurements
- Leveraging MTA for better optimization
- Why enterprises & growing brands need to adopt the modern way of automating MMM.
- Leveraging MMM for allocating & predicting paid media outcomes
Speakers
Behind the Mic
Joanne Factor
Sales Director - US
Cracking deals everywhere, Joanne is U.S. Sales Director at Lifesight, with 15+ years of ad-tech savvy. From $1M contrac...
Rajeev Nair
Co-founder & VP of Products
As VP of Products at Lifesight, Rajeev spearheads innovation at the intersection of all things data & automation for mar...
Shubham Jain
Product Manager
Shubham is an in-house product maestro who specializes in AI for digital marketing, specifically Marketing Mix Modeling ...
Deepak Sunil
Sr. Product Manager
In-house counsel on all things attribution in the customer journey, Deepak is a seasoned product expert, adept at concep...
