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Ebook – A beginners guide to onboarding CRM data

Onboarding the powerful combination of real world attributes and first party data will help marketers deliver better results as compared to anything that cookies allowed for in the past. This ebook aims to guide marketers through the process of data onboarding

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Case Studies

Proving marketing ROI with footfall attribution measurement to Volvo dealer showrooms

Volvo, a leading luxury automobile manufacturer wanted to measure footfalls driven to their dealerships throughout India as a result of their digital campaigns.

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Analyzing the impact of digital campaigns Case Studies

Analyzing the impact of digital campaigns on footfall to DTAC store locations

DTAC, a leading telco in Thailand, wanted to target iPhone users based on certain real-world visitation behaviour with a campaign objective of increasing the sales of Apple’s latest devices.

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ExxonMobil Tradedesk Lifesight Case Studies

Optimizing a digital campaign with footfall conversion data on The Trade Desk for Exxon Mobil

Exxon Mobil, a leading oil and gas brand wanted to measure footfalls driven to their various gas stations across Singapore as a result of their digital campaign. The Trade Desk was used to deliver the campaign.

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E-Booksfeatured

Ebook – A beginners guide to onboarding CRM data

Onboarding the powerful combination of real world attributes and first party data will help marketers deliver better results as compared to anything that cookies allowed for in the past. This ebook aims to guide marketers through the process of data onboarding

Download
Measuring the impact of digital campaigns Case Studies

Measuring the impact of digital campaigns on footfall to Nokia retail locations

Download the case study to understand how Nokia leveraged Lifesight’s location data and intelligence capabilities to optimize the ad delivery and as a result decrease the CPV by a significant margin as compared to the industry benchmark.

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Ebook - New marketing strategies for the cookieless world​ E-Booksfeatured

Ebook – New marketing strategies for the cookieless world​

With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements

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