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The advertising ecosystem is changing. Advertisers are grappling with the changes in a post-cookie world as most major browsers have called for the deprecation of the cookie. Addressability decline is something advertisers will have to deal with, and they will need new tools, technologies and data sets in such times to guide them into a brave new world of advertising.
Onboarding the powerful combination of real world attributes and first party data will help marketers deliver better results as compared to anything that cookies allowed for in the past. This ebook aims to guide marketers through the process of data onboarding
Download the case study to understand how Nokia leveraged Lifesight’s location data and intelligence capabilities to optimize the ad delivery and as a result decrease the CPV by a significant margin as compared to the industry benchmark.
With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfil their needs for targeting and measurements
The marketing ecosystem and consumer behaviour is going through rapid and lasting changes with technology, new privacy regulations, and the global pandemic at the heart of it. While the industry has faced multiple challenges, none of them compare to this massive evolution.
Case Study Leading Automotive Brand 59.4% Avg. Visit Lift $5.05 Cost per Visit 12k+ Exposed Visits A leading automotive brand wanted to understand its potential
Case Study Leading Retail Brand 45% Visit Lift 23% Decrease in Cost per Visit 2,256 Exposed Visits A leading fashion apparel brand wanted to discover
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