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Mobile consumers globally have a massive digital footprint both online and offline and you can reach the right consumers by targeting the right segment.

It is clear that new-age consumers’ buying journeys are blended and multi-channel.

Location Intelligence Platforms are the next tech frontier (on the same scale as search or e-commerce) as mobile, wearable and Internet-of-things (IoT) technology

Analysis of audience and footfall trends at dealerships is helping brands refine marketing strategies and understand the relationship between dealership visits

A leading automotive brand wanted to measure the impact of its Out-Of-Home campaign in India.

A leading pharmaceutical brand wanted to increase brand awareness and measure footfalls driven to various pharmacies across Singapore as a result of their digital campaigns.

A leading telecom brand wanted to deliver highly personalized campaigns on Facebook to drive new sign-ups

A leading credit card brand wanted to unlock audience insights in Malaysia to optimize its digital campaigns and measure the impact on ad spending.

A leading alcohol brand wanted to unlock and target the Non-Malay real-world audience in Malaysia who have a strong affinity towards music, F&B, and alcohol.

A leading consumer electronics brand wanted to discover and understand its potential buyer persona with deeper audience insights in Indonesia.

A high-end e-commerce brand wanted to understand and enrich its buyer persona with deeper audience insights.

A leading telecom brand wanted to deliver highly personalized campaigns on Facebook to drive new sign-ups. They also wanted to leverage the reward system of their retail brand partners.

A luxury hotel brand wanted to unlock and target a real-world audience in Dubai who have a strong affinity towards movies, family, and entertainment.

A leading oil and gas brand wanted to increase brand awareness and measure footfalls driven to their various gas stations across Malaysia as a result of their digital campaigns.

A top-notch jewellery brand wanted to measure the effect of their ad campaigns on store visits

A high-street luxury fragrance brand wanted to measure footfall performance of their Christmas campaign across Search, Social, High impact display, CUTV platforms and YouTube.

A leading QSR brand wanted to leverage location data to run one of their innovative, data-driven, consumer-centric digital campaigns.

A top movie studio wanted to unlock and target real-world audience in Singapore who have a strong affinity towards movies, family, and entertainment.

A leading fashion apparel brand wanted to discover and understand their potential buyer persona with deeper audience insights.

A leading automotive brand wanted to understand its potential buyer profile with deeper audience insights.

Our partner Xaxis in collaboration with Wavemaker, ran a digital campaign to drive footfall to Nokia smartphone retail locations throughout India.

With a new marketing ecosystem and landscape taking shape, brands see a need to leverage first party customer data effectively.

DTAC, a leading telco in Thailand, wanted to target iPhone users based on certain real-world visitation behaviour with a campaign objective of increasing the sales of Apple’s latest devices.

Volvo, a leading luxury automobile manufacturer wanted to measure footfalls driven to their dealerships throughout India as a result of their digital campaigns.

An Australia-based financial services brand wanted to target parents who are looking to save up for their children’s education...

With the imminent end for 3rd party cookies in sight, modern marketers have been looking for alternative data strategies to fulfill their needs for targeting and measurements.

Brands often get insights into only a part of the customer journey, making their marketing strategies, not as data-driven as today's age of personalization demands. Here's a marketer's guide to data enrichment to bridge the gap between the online and offline worlds

The marketing ecosystem and consumer behaviors are going through rapid and lasting changes with advancements in technology, changing privacy regulation, and not forgetting a global pandemic of course. While the industry has faced multiple challenges, none of them compare to this massive evolution.

In an age when consumers are faced with so much choice, audience centricity has become a must for every organization.

Exxon Mobil, a leading oil and gas brand wanted to measure footfalls driven to their various gas stations across Singapore as a result of their digital campaign. The trade desk was used to deliver the campaign.