How to integrate SMS Marketing with Customer Loyalty Programs

Published On: 18 Apr 2023


Learn how to integrate SMS marketing with customer loyalty programs for creating successful campaigns that will keep your customers coming back for more.

Did you know that the open rate for SMS messages is a staggering 98%, compared to just 20% for email? Not only that, but text messages have an average response time of just 90 seconds, making them a quick and powerful way to connect with customers.

Now, imagine combining the power of SMS marketing with customer loyalty programs.

According to a recent survey, 77% of customers are more likely to stay with a brand that offers a loyalty program. By integrating SMS marketing with customer loyalty programs, businesses can create a winning combination that drives engagement, loyalty, and revenue.

Take Sephora for example


They used a combination of SMS, email, and social media to promote its Beauty Insider program. Customers who signed up for the program received exclusive offers and promotions via SMS, and Sephora also promoted the program through email and social media channels.

Sephora's SMS loyalty program is truly unmatched! They make sure their customers feel valued, appreciated, and motivated to shop for their favorite beauty products. The program's popularity is a testament to its effectiveness in building lasting customer relationships.

In this blog, we'll explore how to integrate SMS marketing with customer loyalty programs and provide tips for creating a successful campaign that will keep your customers coming back for more.

1) Offer exclusive promotions

SMS marketing can be an effective tool to retain your loyalty program members by providing them with exclusive promotions such as discounts and early access to sales. Offering these incentives can encourage members to stay engaged with your brand and make repeat purchases.

Moreover, loyalty SMS marketing can also provide a convenient way for members to access their loyalty program information and track their rewards. By using SMS to send members updates on their points balance or reward status, you can keep them informed and engaged with the program.

2) Send personalized messages

Personalization is a key element of an effective loyalty SMS marketing strategy for loyalty program members. To make your SMS messages more effective for your SMS loyalty program members, it's crucial to personalize them.

You can start by addressing your customers by their names and referencing their loyalty status or previous purchases. This not only creates a more personal touch but also demonstrates that you value their business and appreciate their loyalty.

Personalizing your SMS messages for each customer can increase the likelihood of them taking a desired action, such as making a purchase or potentially transforming them into brand advocates.

3) Provide relevant content

One effective way to engage with your SMS loyalty program members is by providing them with relevant content. This could include tips on how to maximize their rewards or information on new perks available through your loyalty program.

Additionally, providing helpful tips can increase engagement and encourage members to continue using your loyalty program.

When crafting your SMS messages, ensure that the content is targeted to the specific interests and behaviors of your SMS loyalty program members. By doing so, you can increase the likelihood of them taking the desired action, such as redeeming rewards or participating in a promotion, and ultimately increase their loyalty to your brand.

4) Use SMS to track loyalty program progress

Sending SMS messages to your loyalty program members to keep them informed about their progress towards earning rewards is an effective way to maintain their engagement with your brand. By providing updates on how many points they have accumulated or how close they are to reach a certain reward level, you can motivate them to continue participating in the program.

This also helps build anticipation for the rewards they will receive, which can create excitement and encourage repeat purchases.

If your loyalty program has a time limit or expiration date, sending SMS reminders to members can prompt them to take action before their rewards expire.

5) Leverage customer feedback

Engage with your loyalty program members by using loyalty SMS marketing to ask for their feedback on their experiences with your program and how you can enhance it. This will not only show that you value their opinions but also provide valuable insights into your loyalty program's effectiveness. By acting on feedback and making necessary improvements, you can increase member satisfaction and retention.

Also, consider using SMS to thank members for their participation in the loyalty program and offering them exclusive incentives or rewards for completing surveys or leaving feedback. This will help increase engagement and reinforce their loyalty to your brand.

Remember to personalize your messages based on the member's past purchases or loyalty status to create a more relevant and engaging experience.

6) Provide VIP experiences

You can show your reward program members how much you value their participation by giving them VIP experiences through SMS marketing. Your loyal customers will feel appreciated and valued when they get early access to new products or invitations to exclusive events. This approach can also help get people excited about your brand and make your members more involved and loyal.

Members of your loyalty program can feel more invested in your business if you treat them like VIPs and provide them access to exclusive perks. You can boost your brand's reputation and attract new customers by rewarding your most loyal patrons with exclusive perks through loyalty SMS marketing.

SMS-integrated customer loyalty programs examples



Nike's NikePlus SMS loyalty program is designed to provide its members with a personalized and enhanced shopping experience. Members can enjoy early access to new product launches, exclusive promotions, and personalized product recommendations based on their purchase history.

The program also includes SMS alerts to members regarding new product releases, promotions, and reminders about their rewards points balance.

With NikePlus, members can also benefit from free shipping, free returns, and access to exclusive events. By staying connected with its members through the SMS loyalty program, Nike strives to provide the best possible shopping experience to its customers.

Bath & Body Works


Bath & Body Works' My Bath & Body Works Rewards program is a highly sought-after membership program that caters to the brand's loyal customers. Members are treated to personalized offers and discounts, as well as early access to sales and exclusive promotions, which make their shopping experience even more satisfying.

To keep members informed, the brand sends SMS messages that provide updates on new products, promotions, and reminders about their rewards points balance. Given the impressive range of benefits, it's not surprising that the program is so popular among Bath & Body Works' dedicated customer base, who value the exclusive perks and rewards offered by the program.



Petco's Pals Rewards program is an essential membership program for pet owners. The program offers a range of exclusive benefits to its members, including personalized discounts, free shipping, and early access to new products, ensuring a seamless shopping experience. Members can get their hands on the latest pet essentials before anyone else, making it an exciting program for pet lovers.

The brand also sends out regular SMS messages to keep members informed about the latest promotions, new arrivals, and their rewards points balance. By providing these perks, Petco shows its commitment to providing the best possible value and convenience for its loyal customers.

Ulta Beauty


Ulta's Ultamate Rewards program is a valuable membership program that offers personalized benefits to its members. Customers can enjoy exclusive discounts, birthday gifts, and customized recommendations based on their purchase history. In addition to these benefits, members are kept up-to-date with the latest products, promotions, and reminders about their rewards points balance through regular SMS messages from the brand.

With the rewards program, members can experience a seamless shopping experience with access to the latest products, exclusive discounts, and exciting offers that they won't find anywhere else. This program serves as a testament to Ulta's commitment to delivering the best possible value and convenience to its loyal customers.

Final Thoughts

The key to success lies in understanding your customer's needs and preferences, and utilizing SMS marketing to deliver personalized and relevant messages that resonate with them. By integrating SMS marketing with your customer loyalty program, you will be harnessing the potential of a highly effective and underutilized channel, setting the stage for exponential growth and long-lasting success. So, don't wait any longer – start leveraging SMS marketing and loyalty programs today, and watch your ecommerce business thrive!

Future-proof your marketing measurements


Forecast accurately with no-code ML & AI model setup that provides comprehensive predictive insights


Stay in the know with always-on measurements providing real-time channel performance