8 min read
Published On: 2022-12-31
The Christmas season has always been the best season for Ecommerce and DTC brands across the globe. Falling economy, market downturn, the pandemic, nothing has been able to put a dent in the shopping spree over the years. Rather, online shopping has increased exponentially and has not shown any sign of slowing down.
In fact, as per an NRF report, holiday sales in 2022 will touch $960 billion and $998 on gifts and other holiday-related items on average. This year alone, the estimated budget for the holiday season online shopping is around $850 billion dollars and December is standing out as the busiest month for online retailers and DTC businesses.
And it comes as no surprise that Christmas emails to customers have become the go-to channel for brands when it comes to:
If you’re looking to stand out from the crowd, boost sales, open rates, and customer relationships, we’ve put together a list of 11 inspiring Christmas email copywriting examples.
These are some of the best Christmas email examples to tap into that joyful holiday revenue stream this year.
Christmas is one event in the year that everyone eagerly looks forward to. Online shoppers love the adrenaline rush of shopping which gives them the winning feeling to grab the best deals of the year. DTC brands can leverage this excitement to the best with gentle and subtle reminder emails of the clock ticking and studded with lucrative offers.
Their email speaks volumes for itself, without a need for an introduction!
We all can agree that December becomes the most hectic and busiest month for online shoppers and their inboxes also take a heavy toll from multiple shopping brands across the globe.
If you’re looking for your Christmas email marketing to stand out, here’s a great example of Melbourne-born DTC skincare brand frank body.
Naturally, Frank body products can be sold across the year as skincare products don’t have a seasonal effect. But they have leveraged this selling opportunity perfectly with their crisp and simple messaging.
Check out this email Frank Body sent on Christmas Day with the subject line “20% OFF HELPS” and you will understand shoppers are compelled to shop for their products. frank body’s Christmas email to customers is crisp, easy to read, and accompanied by a 48-hour limited offer.
People procrastinate and so do online shoppers. Often, they don’t get awakened till the last minute and then they start panicking. If catered well, it can be a huge bonus for the DTC brands that can guarantee an express delivery and last-minute shopping to laid-back shoppers.
Online DTC skincare brand Fleur & Bee gets it absolutely right with the subject line: 🎅 Straight from Santa's bag.
As you can see in their Christmas email marketing template, they highlight this email is for last-minute shoppers. “Free priority shopping” is marked in bold, to catch attention. Another thing, they make it easy for the shopper to purchase, by giving product recommendations.
A gift card in many cases is the best option to be gifted to loved ones so they can enjoy the gift and the freedom that comes along with it. Many times shoppers do feel the pressure and confusion due to uncertainty and indecision as time constraint becomes too much for them.
In such cases, you can shower your love and praise for your close ones with special gift cards curated for them just as Bellroy - a global accessories brand rolls out. In fact, as per the DealDrop survey, gift cards rank among the 3 most desired holiday gifts.
With an out-of-the-box catchy Christmas email subject line such as ‘No time? Give a gift card!’ Bellroy gets the customer’s attention instantly. The copy saves them from the pain and agony of indecisiveness.
It’s not always easy to come up with a breathtaking idea for gifting year after year! If you’re feeling anxious about your gift choices, then you’re not alone! In such cases, brands can make a difference by going the extra mile and showcasing innovative yet useful gift ideas in their merry Christmas emails.
Customers always love when they see such gift ideas that seamlessly nudge them to take the next course of action. A-dam is an Ecommerce brand that sells boxers, socks, swimwear, and more. Sure, you may think, one needs underwear all the time.
This is why they’ve simplified the gifting with Christmas greetings email that has gift boxes with curated products for the busy shopper. All that the customer has to do is explore the gift bundles and choose the best one for this Christmas.
Christmas is all about cheering up loved ones and the fear of missing out is an awful feeling of apprehension that no one wants to have. The fear psychology is used perfectly by the pet wellness brand Finn with its subtle yet powerful messaging. Their email targets the mind of potential customers with an alert of limited time - ‘Oh no! Christmas is only 10 days away.’
The second part that stands out is how they give a discount on product bundles, in an effort to increase the Ecommerce average order value.
You don’t need to constraint yourselves with exciting offers or fast shipping only, you can also take this opportunity to promote your new product lines. As your target audience is already in the shopping mood, there is a high possibility they would try out your new products and share feedback.
Kitchenware Ecommerce brand Everten stands out in the crowd of hustlers in their Christmas email templates as they always tend to go for the unique route to promote their new kitchenware. Notice how the brand excites its target audience by gently pushing them to explore the new range with a clear and visually appealing CTA.
You should help your shoppers to find out the best gift by presenting spectacular ideas. Be the catalyst for their curious mind and drive them toward your brand.
Shipping happens to be the most important aspect of the online shopping experience. Often, this is what dictates whether the customer would purchase from your brand or abandon the cart.
For fast-growing DTC brands, free shipping is a chance to encourage more customers to hit the “Buy now” tab and streamline the checkout process.
You can promote free shipping like Puma does across your emails and marketing channels to address the pain point head-on.
Who said Christmas is all about gifting others? You can treat yourself as well with a gift that you might have been longing for years.
No one crafts the messaging better than men’s grooming DTC brand Harry’s in this category. Prompt your audience not only to choose a gift for their loved ones but also for themselves.
There is no secret sauce recipe for successful DTC Christmas email marketing campaigns. But these 10 examples of Merry Christmas email messages are designed to help you drive more traffic to your product pages, invite shoppers to purchase your products, and run promotional campaigns.
Understanding your customers, identifying their pain points, and addressing them in the most unique and creative manner would help you navigate through stiff competition and make a mark for your DTC business this Christmas.
Hopefully, you can draw inspiration from these Christmas email examples and Christmas email subject lines and start driving toward your distinct objective. Merry Christmas and happy holidays!