Leverage customer reviews to boost revenue and visibility. Yotpo's comprehensive review solution.

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Yotpo is An ecommerce marketing platform for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.


The Yotpo Product & Photo Reviews app for Shopify is an easy to use and comprehensive review and rating solution designed to help eCommerce brands leverage customer reviews to boost revenue and visibility. Having been developed as a collaboration between Yotpo and Google, the app makes it easy for brands to stand out on search with Seller Ratings and Shopping Ads, as well as encouraging customer engagement with Q&A capabilities. Brands are also equipped with enhanced on-site widgets to display relevant reviews and photo & video reviews to showcase social proof, making it easier for customers to make informed purchase decisions.


  • Google Partnership: To make it easier for brands to stand out on search engine results pages, the app has been developed as a collaboration between Yotpo and Google, so brands can easily generate Seller Ratings and Shopping Ads on Google.
  • Q&A Functionality: Utilizing Q&A functionality allows brands to encourage customer engagement with their products or services, and also create an opportunity for customers and potential buyers to get answers to their questions quickly and conveniently.
  • Customizable On-site Widgets: Easy to customize on-site widgets make it simple to showcase reviews in any position and display them on any page — driving more conversions and boosting sales.  
  • Photo and Video Reviews: Showcasing social proof via photo and video reviews is made easy, with the capability to enable customers to upload a combination of both images and videos.  
  • Smart Filters: Targeting relevant reviews to the right audience, with the capability to set up smart filters that give customers the information they need — helping to build buyer confidence and trust.
  • Automated Campaigns: Automated campaigns enable brands to save time and resources whilst collecting reviews for your products or services, with the ability to customize the look of the campaigns to match your brand.
  • Moderation Dashboard: The moderation dashboard provides detailed data and analytics on user-generated content, allowing you to moderate reviews as well as automatically or manually approve or reject them.
  • Segmented Audiences: Segmented audiences capability makes it even easier to target respective audiences with content from past customers. With this feature, you can differentiate and customize campaigns to create a personalized experience.
  • Advanced Integrations: From SMS and automated emails to Facebook messenger, the app is compatible with advanced integrations — helping you to extend your reach and level up your customer experience.  
  • Solicitation Preferences: With solicitation preferences, brands can maximize the efficiency and relevancy of reviews by allowing customers to opt-in to product review requests.


The Yotpo Product & Photo Reviews app is free to install and use, but there are a range of subscription plans to choose from, depending on the size and scope of your brand. The available plans include the Free plan, Growth plan ($15/month), Prime plan ($119/month), and the Enterprise plan (contact Yotpo for a quote).  With the Growth, Prime and Enterprise plans, brands have access to advanced features, such as advanced integrations, automation, moderation dashboard and much more for a more comprehensive review and rating solution.