Klaviyo: Email Marketing & SMS
Email, SMS, and more - a unified customer platform
Klaviyo is a leading email and SMS marketing platform for e-commerce brands, powered by Shopify. It allows businesses to use predictive analytics to build detailed audience segmentation, automate their communications, and access real-time revenue data to improve their marketing campaigns and strategies from one platform. With Klaviyo, brands can create personalized, automated emails and texts to send to customers, as well as dynamic coupon codes for VIPs, delays, abandoned carts, and more. Klaviyo also offers free plans to get started and a range of pricing plans depending on your budget.
Features
- Sync All-Time Shopify Data: Klaviyo’s platform allows businesses to sync all-time shopify data such as website activity, tags, catalogs, coupons, and other data which can be used to create effective marketing strategies.
- Build Detail Audience Segmentation: Klaviyo’s tools allow users to create detailed audience segmentation using predictive analytics. This helps to target specific customers and tailor communications to suit their needs.
- Built-In Shopify Automations: Klaviyo offers built-in Shopify automation such as price drop alerts, cart reminders, and just-in-time recommendations to make online marketing more effective.
- Get Real-Time Revenue Data: Users can access real-time revenue data per automation, campaign, segment, and channel to maximize their marketing efforts and get the best ROI.
- Send Dynamic Coupon Codes: Klaviyo allows users to send dynamic coupon codes to customers for VIPs, delays, abandoned carts, win-back and more to generate sales or encourage them to re-subscribe.
- Connectivity with Numerous Platforms: Klaviyo can be integrated with multiple platforms such as Shopify, Magento, Amazon, Stripe, and many more.
- Multiple Automation Types: Klaviyo offers a range of automation types, including welcome emails, purchase follow-ups, loyalty rewards, reactivation emails and more.
- In-Built Reporting Tools: Klaviyo offers extensive reporting tools that allow users to measure the success of their campaigns and tweak them for maximum impact.
- Advanced Capture Forms: Klaviyo allows users to create advanced capture forms, so they can capture customer opt-ins and quickly add subscribers to their contact lists.
- Seamless Third-Party Integrations: Klaviyo also supports third-party integrations with external services such as Facebook Ads and Google Ads, allowing users to sync campaigns with Klaviyo and measure ROI.
Pricing
Klaviyo offers a free plan, allowing businesses to get started without any upfront costs. The basic email plan starts at $20/month, while the SMS plan starts at $15/month. However, additional charges may apply depending on the features used.
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