retail

Data enrichment in omnichannel age

Data enrichment for customer delight in the age of omni-channel retail

About 3 months ago, one of our premium retail brand clients came to us with an interesting challenge. Thus far primarily operating out of physical stores in most parts of the world, COVID-19 and related restrictions had forced them to execute omni-channel strategies – a decision that was a long time in the making but …

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Webinar On The Changes In Retail Consumer Behaviour

Live Webinar On The Changes In Retail Consumer Behaviour In The Post-COVID-19 World

Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are looking to data to understand and strategise based on changes in consumer behaviour as the world reopens and steps into a new normal. Retailers, whether online, offline and omnichannel, looking to winback existing customers or acquire new ones in a post-COVID …

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3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

These are tough times for retail brands around the world, but even more so for those in the Asia Pacific region. While the lockdowns were somewhat delayed in many Western countries, many Asia Pacific countries’ response to COVID-19 came at an earlier stage of the pandemic. On one hand, this is ensuring a somewhat flatter …

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Consumer Profile Data To Help Drive Online Sales

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

How to use data enrichment solutions for your e-commerce company The world we know has changed drastically over the past months. The global pandemic has caused a huge change in consumer behaviour due to government movement restrictions, stay at home notices, self quarantines, social distancing and more. While things will eventually get back to normal, …

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Luxury Brands In The UAE Maximizing The OOH Opportunity

Are Luxury Brands In The UAE Maximizing The OOH Opportunity?

Traditionally, the luxury sector has shied away from the digital transformation in the advertising landscape. The very nature of luxury brand advertising is such that it demands deep personalization, exclusivity and truly delightful customer experiences. Digital ecosystem’s inherent challenges such as brand safety and transparency can put a spanner in the works for everything that …

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Australia’s Physical Retail Ecosystem Is Changing Dramatically.

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50% of Australia’s population growth in the last decade and over 28% of Australians are not native Australians but individuals born overseas. Adding to this complexity according to Nielsen is the growing spend of ethnic-Australians …

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Filling The Measurement Gap In Retail With Footfall Attribution

Filling The Measurement Gap In Retail With Footfall Attribution

7000 retail outlets were shut down due to e-commerce’s fierce competition. But McKinsey found that retailers were measuring store performance inaccurately. Simultaneously, with unhinged focus on online metrics for campaign performance, several retail brands continue to measure marketing performance in terms of feel-good metrics instead of real-world business outcomes.  When the retail sector bases its …

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