Real World Intelligence

Human Mobility Data To Help Brands Develop Post-COVID Business Models

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …

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Alternative data could help

How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19

In normal times, FMCG brands could very well ensure that they don’t just meet the essential needs of these neighbourhoods but also deliver a little extra. But with a hampered supply chain in the times of COVID, alternative data can enable FMCG brands to hyper-target their supply chain in order to ensure that the essential needs of a larger section of consumers in these neighbourhoods are met. This will not only help them retain their existing loyal customers but also gain an edge against brands that do not have access to alternative data to refine their supply chain in these times.

Is your data strategy future-ready?

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

It is a strange time for the world. A dystopian fantasy, if you will. A tiny virus has us all homebound. Big brand retail has temporarily shuttered down. Small and medium size retailers – according to e-marketer – are particularly hit as footfalls have dwindled significantly. E-commerce is grappling with its supply chain. Travel is …

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Luxury Brands In The UAE Maximizing The OOH Opportunity

Are Luxury Brands In The UAE Maximizing The OOH Opportunity?

Traditionally, the luxury sector has shied away from the digital transformation in the advertising landscape. The very nature of luxury brand advertising is such that it demands deep personalization, exclusivity and truly delightful customer experiences. Digital ecosystem’s inherent challenges such as brand safety and transparency can put a spanner in the works for everything that …

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Real World Data Enrichment Is Crucial In E-Commerce Audience

Why Real World Data Enrichment Is Crucial In E-Commerce Audience

You know that the era of hyper-personalization is well and truly here when 80% of consumers say they are more likely to make a purchase from a brand that offers personalized experiences. E-commerce has remarkable potential as well as the technology to customize and personalize everything for each customer – from store experience to promotions …

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Filling The Measurement Gap In Retail With Footfall Attribution

Filling The Measurement Gap In Retail With Footfall Attribution

7000 retail outlets were shut down due to e-commerce’s fierce competition. But McKinsey found that retailers were measuring store performance inaccurately. Simultaneously, with unhinged focus on online metrics for campaign performance, several retail brands continue to measure marketing performance in terms of feel-good metrics instead of real-world business outcomes.  When the retail sector bases its …

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