Programmatic OOH Will Gain Ground In The Post-Lockdown World

Why Programmatic OOH Will Gain Ground In The Post-Lockdown World

2020 has not been a good year for Out Of Home advertising. OOH sites saw a steep decline in footfall across APAC due to lockdowns and naturally, this affected media investment. 50% of media spends were pulled instantly across the APAC region.   But with lockdowns now easing in parts of the region, consumers will hit …

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